PALO ALTO, Calif., June 17, 2021 /PRNewswire/ -- Fresh off of being
featured on CBS/Paramount Plus' 60 Minutes+, Upland, one of the world's fastest-growing
games on the blockchain, has hit a record-breaking milestone, 1
million NFTS minted in 18 months. The milestone was achieved on
June 15 when the one-millionth
Upland property was minted as an
NFT on the blockchain.
Upland, one of the world's
fastest-growing games on the blockchain, has minted 1 million NFTS
in 18 months.
"This milestone is a significant step forward for NFTs and the
metaverse alike!" said Dirk Lueth,
Co-Founder of Upland.
"Upland and its community have
been growing at a much faster pace in the last few weeks than we
expected at the beginning of 2021. With new features coming and
exciting partners which we will start onboarding soon, we expect
our growth to gain further momentum."
Upland is an NFT metaverse that
sits on top of the real world where people around the world can
buy, sell and trade virtual properties currently for the cities of
San Francisco, Brooklyn, Oakland, Fresno, New York
City, and most recently, Chicago. Each property in the Upland metaverse is based on real-world
boundaries and is represented as a non-fungible token (NFT) on a
more energy-efficient blockchain, ensuring true ownership of the
property in a more sustainable way.
Upland's mantra is "Rebuild the
World" and the company is building a platform where people will not
only play by trading and developing virtual properties but also
socialize and earn while they play. Upland is different from other NFT metaverses
because it is an immersive gamified experience mapped to planet
earth, not just a collectibles marketplace or gallery. And
Upland extends its metaverse value
proposition even further, as explained by Lueth: "Our core values
at Upland include, besides
sustainability, a strong focus on diversity and inclusion both in
our platform and also inside our company."
Additionally, as Upland has
seen an increase in interest from prospective partners like musical
artists, athletes, and consumer brands, it has decided to tap
metaverse thought leader, Cathy
Hackl, to help with the company's growth strategy.
"As a woman in tech, I'm excited to be involved in Upland's mission and to contribute to a
metaverse that stands for inclusiveness. I applaud the company for
their efforts elevating more diverse voices, like mine, and giving
me this opportunity to help accelerate the growth of the
Upland metaverse platform," added
Hackl. "I'm looking forward to helping Upland reach more mass-market adoption in the
months to come. I have a feeling that our next million NFTs are not
too far off into the future."
"We have followed Cathy and her fantastic work in the space for
a while," Lueth added,
"Everyone was very excited when she agreed to join us on the
Upland journey."
For more information on Upland,
please visit https://upland.me, and to register for Upland, please visit this link. Upland is available on iOS, Android and the
Web. It can be played from anywhere in the world.
ABOUT UPLAND
Upland (https://upland.me/) is a
metaverse that sits on top of the real world, allowing users to
buy, sell and trade virtual properties that are mapped to actual
addresses. Upland follows the
principles of an open market economy, using blockchain technology
to ensure true ownership of digital assets (NFTs). Upland is available on iOS, Android and
the web. It can be played from anywhere in the world. More
information about EOS and sustainability can be found here.
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SOURCE Upland