"Frontiers in Digital Health" is the Leading Open Access
Publisher and Open Science Platform
KNOXVILLE, Tenn. and NASHVILLE, Tenn., April 20,
2022 /PRNewswire/ -- A new article published in
Frontiers in Digital Health, the leading open access
publication covering digital health and human factors, highlights a
novel approach to personalized behavioral interventions that
addresses historically underserved populations. The program and
corresponding article showcasing an innovative viewpoint on
behavioral design and health equity–illustrated by a COVID-19
vaccination case study–were designed and authored by Kelsey Lynett Ford, DrPH; Ashley B. West, PhD; Amy
Bucher, PhD; and Chandra Y.
Osborn, PhD.
The solution leveraged the United Kingdom Design Council's
Double-Diamond approach combined with behavioral science to deliver
hyper-personalized digital communications to consumers across
diverse populations. It is one of very few documented approaches
that leverage established design methodologies to create behavioral
interventions.
"The intersection of behavioral science and human factors is a
really interesting area of study," said Bucher, Lirio's Chief
Behavioral Officer. "When you combine an established design method
like Double-Diamond with the COM-B model of behavior change, then
deliver and scale it with artificial intelligence, you begin to
realize a depth of personalization and health outcomes that is
otherwise unattainable."
Message recipients were diverse in terms of race, ethnicity,
income, education, and other demographics. While the journal
article was focused on methodology, Lirio found the approach yields
favorable outcomes across all sub-populations—not just for COVID-19
vaccinations but for other behavioral interventions like breast
cancer screenings and PCP visits for patients with diabetes.
Underserved populations like Black Americans and low-income
households engage and complete desired health actions comparable to
other, better-served populations and the population at large. The
diverse reach and engagement might suggest the Double-Diamond
approach provides promise for equitable behavioral interventions at
scale.
The article represents the approach taken for intervention
design within Lirio's Behavioral Reinforcement Learning Lab
(BReLL), a multi-disciplinary research institute examining the
impact of using the sciences of behavior change and artificial
intelligence to improve health outcomes for large-scale
populations. BReLL specifically addresses some of the world's most
intractable health problems to directly improve people's health and
measurably reduce the negative economic impact of chronic and
mental health conditions, which contribute to 90% of healthcare's
more than $4 trillion annual cost in
the US.
About Lirio
Lirio's behavior change AI platform combines behavioral science
and artificial intelligence with Precision Nudging™ technology to
move as many people as possible along their unique journeys to
better health. Like precision medicine's individualized treatment
plans, Precision Nudging™ allows Lirio to apply tailored behavioral
interventions to overcome person-specific barriers to action.
Interventions are delivered at the right time and place to drive
scalable behavior change, effectively engage and activate
individuals to make appropriate health decisions and take
recommended actions to preserve and improve their health. The
company was recently awarded Inc.'s 2021 Best Workplaces and is
HITRUST® CSF certified and SOC 2 Type II compliant for information
security. For more information, visit www.Lirio.com.
Media Contact:
Patrick Hunt
334603@email4pr.com
865-839-5776
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SOURCE Lirio