Harrah's Entertainment Joins Alzheimer's Association to Urge Everyone to Maintain Your Brain
07 Juli 2004 - 10:17PM
PR Newswire (US)
Harrah's Entertainment Joins Alzheimer's Association to Urge
Everyone to Maintain Your Brain $3 Million Sponsorship to Educate
Public and Encourage Community Leadership CHICAGO, July 7
/PRNewswire-FirstCall/ -- The Alzheimer's Association and Harrah's
Entertainment, Inc. today announced the formation of a five-year
partnership to raise public awareness of Alzheimer's disease, the
tremendous progress in research in recent years, and things
everyone can do to maintain a healthy brain as they age. The
collaboration is funded by a $3 million grant from the Harrah's
Foundation. (Logo:
http://www.newscom.com/cgi-bin/prnh/20021220/LAF055LOGO) "Nearly
half of all Americans over the age of 35 know someone with
Alzheimer's disease, but they don't know much about this terrible
brain disorder, or that we're looking to see breakthroughs toward
prevention in the next 10 years," said Sheldon Goldberg, president
and CEO of the Alzheimer's Association. "We know now that what's
good for the heart is good for the brain, and that a healthy diet,
exercise, and staying active can help people keep their brain, as
well as their body, more fit and healthy as they age. We are
delighted to partner with Harrah's to help people understand
Alzheimer's, to find assistance and resources, and to learn how to
maintain their brain." "We are pleased to join the Alzheimer's
Association in this groundbreaking new initiative," said Gary
Loveman, president and CEO of Harrah's Entertainment. "The
Alzheimer's Association has had a tremendous impact on advancing
research and state-of-the-art care for people suffering from
Alzheimer's. Harrah's is excited about the opportunity to be a part
of the Association's efforts to increase awareness of the disease
and healthy aging overall." The collaboration will develop and
publish a consumer education portfolio of print, audio and video
materials on Alzheimer's disease, its prevention, diagnosis,
treatment and care. The two organizations also will conduct a
five-year initiative of community awareness, leadership development
and service enhancement in Alzheimer care and support programs
through the Association's nationwide network of chapters and local
offices. "Everyone relies on the Alzheimer's Association to be the
leading edge resource for information on this disease, as well as
guidelines for quality of care and day-to-day coping," said
Goldberg. "We are thrilled to work with Harrah's to bring this
information to communities across the country." The collaboration
also includes Leadership Grants to support innovative programming
in local communities by Alzheimer's Association chapters.
Recipients of the Leadership Grants will be announced next spring.
The Harrah's Foundation is a 501 (c)(3) non-profit corporation that
provides charitable contributions to qualifying organizations in
the communities where employees of Harrah's Entertainment, Inc.,
and its subsidiaries live and work. Founded 66 years ago, Harrah's
Entertainment, Inc. owns or manages through various subsidiaries 28
casinos in the United States, primarily under the Harrah's brand
name. Harrah's Entertainment is focused on building loyalty and
value with its valued customers through a unique combination of
great service, excellent products, unsurpassed distribution,
operational excellence and technology leadership. More information
about Harrah's is available at http://www.harrahs.com/. The
Alzheimer's Association is the world leader in Alzheimer research
and support. Through its national network of advocates and
chapters, it advances research, improves services and care, creates
awareness of Alzheimer's disease and mobilizes support. The
Association's vision is a world without Alzheimer's disease. More
information about the Association is available at
http://www.alz.org/.
http://www.newscom.com/cgi-bin/prnh/20021220/LAF055LOGO
http://photoarchive.ap.org/ DATASOURCE: Harrah's Entertainment,
Inc. CONTACT: Kathryn Kane of Alzheimer's Association,
+1-312-335-4031, ; or Gary Thompson of Harrah's Entertainment,
+1-702-407-6529, Web site: http://www.alz.org/ Web site:
http://www.harrahs.com/
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