Tiger Telematics Inc. Selects Ogilvy Public Relations Worldwide As Agency of Record LONDON, April 5 /PRNewswire-FirstCall/ -- Tiger Telematics Inc. , parent company of Gametrac Europe Ltd., announced that it selected Ogilvy Public Relations Worldwide as its agency of record worldwide. Ogilvy will expand upon its current European role with its Stockholm, Sweden agency to now include public relations support and strategic counsel in the United States. The agency will assist in the global launch of Tiger Telematics' new product introduction, Gametrac -- a wireless handheld multi-entertainment device, built on the Microsoft Windows CE.NET platform that features cutting- edge gaming, an MP3 music player, video player, 400 MHz Samsung processor, multimedia messaging, GPS function and built-in camera. "Ogilvy's extensive experience in the consumer and consumer electronics industry, especially in new product introductions, as well as its strategic approach to branding, make it the ideal partner," said Michael Carrender, CEO of Tiger Telematics Inc. "The selection of Ogilvy is consistent with our previous announcements of strategic partnership arrangements with best in class organizations. Our experience with Ogilvy PR in Europe has been excellent and selecting the firm to also represent us in the United States was a logical move. The team's passion, enthusiasm and drive are what we need to be a leading brand in the U.S., and we're excited to take the relationship to a global level. As a consequence of the agreement, all previous collaborations with other agencies in the U.S. are complete." "We are thrilled to add such a leading organization as Tiger Telematics to our consumer electronics roster of clients, and to have the opportunity to introduce such a groundbreaking product like Gametrac to the marketplace," said Barby Siegel, managing director of global consumer marketing for Ogilvy PR. "We look forward to partnering with them, and leveraging our branding expertiseand deep experience in supporting consumer electronics campaigns." Ogilvy PR will now partner with Tiger Telematics to introduce the company and its revolutionary new multi-function entertainment product to the global marketplace including the U.S. Program components will involve multiple initiatives, including brand building, strategic counsel, tradeshow support and an extensive media relations program. About Tiger Telematics and Gametrac Europe Ltd Gametrac Europe Ltd is a series of owned subsidiaries of Tiger Telematics Inc (OTC:TIGR) and is the maker of Gametrac, a next-generation mobile entertainment device. Set to launch in fall 2004, the gaming device includes in-built music, video, messaging and picture functions. http://www.gametrac.com/ http://www.tigertelematics.com/ Tiger is a designer, developer and marketer of mobile telematics systems and services that combine global GPS functions and voice recognition technology to locate and track vehicles and people down to street level in countries throughout the world. The systems are designed to operate on GPS and are currently being marketed to GSM current and potential subscribers, primarily by the company's United Kingdom based subsidiaries. About Ogilvy Public Relations Worldwide Ogilvy Public Relations Worldwide has received the honor of being named the top agency of the year three years in a row by top industry publications around the world. The Holmes Report first named Ogilvy Public Relations "Agency of the Year" in 2000. In 2001, PR Week named Ogilvy Public Relations "Agency of the Year" in the US and most recently named the agency 2002 "Network of the Year" in Asia. Headquartered in New York, Ogilvy PR partners with clients throughout the world from its offices in 60markets across the United States, Europe, Asia, Australia and Africa. Ogilvy PR has specialty practices in Corporate, Entertainment, Health & Medical, Marketing, Public Affairs and Technology. Through Feinstein Kean Healthcare, Ogilvy PR provides business and communication consulting to biotechnology companies. Ogilvy PR is part of the WPP Group, the world's largest marketing communications company (NASDAQ:WPPGYNASDAQ:www.wpp.com). For more information, visit our Web site at http://www.ogilvypr.com/. Except for historical matters contained herein, the matters discussed in this press release are forward-looking and are made pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995. Investors are cautioned that these forward-looking statements reflect numerous assumptions and involve risks and uncertainties that may affect Tiger Telematics, Inc. and its subsidiary businesses and prospects and cause actual results to differ materially from these forward-looking statements. Among the factors that could cause actual results to differ are Tiger Telematics Inc.'s operating history; competition; low barriers to entry; reliance on strategic relationships; rapid technological changes; inability to complete transactions on favorable terms; and those risks discussed in the Company's filings with the SEC. DATASOURCE: Tiger Telematics Inc. CONTACT: Global Media - Patrik Wallgren, Head of Global Public Relations, Gametrac Europe Ltd., +44-7813-647-752, ; Mike Carrender, CEO of Tiger Telematics, Inc., +1-904-279-9240; or Kelly Gordon of Ogilvy Public Relations Worldwide, +1-312-397-6044, Web site: http://www.ogilvypr.com/ http://www.gametrac.com/ http://www.tigertelematics.com/ http://www.wpp.com/

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