FOCUS:Fiat Would Gain Heft,Long-Term Value In Chrysler Tieup
29 März 2009 - 12:44PM
Dow Jones News
Automaker Fiat SpA's (F.MI) long-term survival prospects in a
looming Darwinian car industry shakeup will grow significantly if
the U.S. government approves its partnership plan with Chrysler LLC
(C.XX) Monday, analysts and Fiat management say.
Most commentators have pointed out that Chrysler needs a partner
to continue as a viable business. But Fiat Chief Executive Sergio
Marchionne, for his part, also sees a deal with Chrysler as a
crucial part of Fiat's long-term plans.
"As the world auto market stands today, the conditions for Fiat
to continue as a standalone business don't exist," Marchionne said
Friday, referring to the excess production capacity that has
plagued the auto industry in the developed world for decades. "It's
the same for all auto companies across the industry, no matter
where they operate. The market is wide open. Let's try to manage
this change together."
U.S. President Barack Obama is due to announce Monday at the
White House whether the government will give Chrysler and General
Motors Co. (GM) further loans they say they need to become viable
businesses and avert bankruptcy, his press secretary said Friday.
Chrysler is seeking $5 billion. Its partnership with Fiat doesn't
call for cash investment by Fiat.
A Fiat spokesman Sunday said the automaker had no further
information on the task force's decision.
Saturday, Fiat issued a statement saying it is optimistic that a
deal could be reached.
The U.S. government wants GM and Chrysler to make a deal with
bondholders and employees.
Excess capacity in the auto industry means that even merged
companies will still have to make more staff cuts.
Marchionne appeared before the task force in recent days, and
Friday pledged to make any changes to the plan that the U.S.
government requested.
Chrysler has submitted two plans to the U.S. governments auto
task force for approval. One is a standalone plan and one is a
partnership with Fiat whereby the Italian automaker takes a 30%-35%
stake in Chrysler that would give it rights to build vehicles at
Chrysler's underused North American plants and sell its small,
sporty cars at Chrysler's dealerships.
Chrysler, for its part, would gain access to the Fiat platforms,
engine technology and transmissions that make it Europe's leading
"green" manufacturer in terms of low tailpipe emissions.
The two companies are a good fit both geographically and
product-wise, analysts and management at both companies have said,
although they both lack a footprint in India and China.
"Unlike some recent auto industry mergers that have not lasted,
this agreement stands a good chance of succeeding because it
fulfills strong needs for both parties," said IHS Global Insight in
a report.
On the face of it, Chrysler needs Fiat more than Fiat, which is
profitable and hasn't received aid from the Italian government,
needs Chrysler. Chrysler on its own lacks the global reach and
viable long-term plans for small cars that would enable it to meet
U.S. CAFE emission standards, which are likely to become more
stringent.
"That's broadly true, but I think Fiat has very strong
intentions for the U.S. after the global recovery in terms of its
Alfa Romeo," said Andrew Fulbrook, senior analyst at CSM Worldwide
in London.
Analysts say Fiat needs Chrysler's rear-wheel drive technology
to boost Alfa's appeal as a high-performance, prestige brand. Alfa
uses front wheel drive and it would be costly for Fiat to develop a
rear-wheel drive technology.
Chrysler is likely to use Fiat's smaller engines and new dry
dual-clutch automatic transmissions in its own-branded models, said
Fulbrook, which would probably eventually be produced in re-tooled
Chrysler factories. That could save jobs in the Midwest, which is
an important consideration for the U.S. government.
While a Fiat-Chrysler tie-up would benefit both companies, it
will take a long time to show results - time that Chrysler may not
have.
"Our goal is to end up holding a stake in a viable company
that's worth something," said Marchionne. "We're willing to wait.
There's a lot of hard work to be done and it will take years to see
results."
Company Web site: http://www.fiatgroup.com
-By Jennifer Clark, Dow Jones Newswires; 39 02 58 21 9904;
jennifer.clark@dowjones.com