New Vaseline Men Lotion Absorbs in 15 Seconds for Stronger, More Resilient Skin ENGLEWOOD CLIFFS, N.J., Oct. 7 /PRNewswire-FirstCall/ -- There is nothing like the intense training professional athletes endure to put their body, and their skin, to the test! Now, two of the greatest professional athletes, football champion and television pro football analyst Michael Strahan and baseball All-Star Chase Utley, come together to demonstrate how men can achieve strong, resilient skin on and off the field as part of a campaign to launch new Vaseline(R) MEN, a line of body, face and hand lotions designed specifically for men. Vaseline MEN fortifies skin, making it stronger and more resilient in just 15 seconds. (Logo: http://www.newscom.com/cgi-bin/prnh/20081007/NY37589LOGO ) Just like an athlete's body needs proper care and conditioning to get stronger, so does skin. Skin is amazing. It acts as the body's first line of defense, protecting it so that it can perform its best. The stronger, more resilient skin is, the healthier the body is and the better you perform. But many men tend to neglect their skin and forget the crucial role it plays in their body's overall health. Men often do not moisturize as frequently as they should because they do not want to spend a lot of time grooming and also do not like the aesthetics of many lotions. New Vaseline MEN has a non-greasy formula that absorbs within seconds, providing instant relief without a heavy feel, helping men tackle everyday skin care or remedying a specific dry skin issue. "I know it's important to take care of my body and my skin, since I put it through such tough conditions," says Strahan. "Now with Vaseline MEN lotion, I can fortify my skin in just 15 seconds, so I can perform at peak performance - whatever is thrown my way." The Vaseline MEN campaign is in cooperation with ESPN and can be seen in its magazine, on television, radio and the ESPN website, as well as other outlets. The campaign juxtaposes images of Strahan and Utley performing their daily workout regimens, demonstrating that it takes countless hours to strengthen your body, but less than 15 seconds a day to fortify your skin. "I spend so much time conditioning my body and yet did not realize how important it was to condition my skin as well," says Utley. "Skin is just another part of my body that I want to keep strong. With my body strong and ready, I can perform my best on the playing field." Fans can view footage of how Strahan and Utley achieve ultimate performance both on the field and off at http://www.strongerskin.com/, which features vignettes of their specific training regimens. Sports enthusiasts can also log on to enter the "Prepping for Peak Performance" sweepstakes for a chance to win a grand-prize package that includes fantasy football or baseball camp, HDTV, Vaseline MEN product and more. In addition, 112 weekly winners will receive autographed merchandise, such as footballs from Strahan. The sweepstakes ends December 31, 2008. No purchase necessary. Void where prohibited. See http://www.strongerskin.com/ for official rules and more information. Each product in the Vaseline MEN range features a blend of highly effective ingredients proven to moisturize rough skin and help men's skin stay healthy strong and resilient. The line is designed to meet the unique needs of men - whether he wants everyday skin maintenance or to fix an existing problem. The line includes Vaseline(R) MEN Fast Absorbing Body & Face Lotion, Vaseline(R) MEN Extra Strength Body & Face Lotion, Vaseline(R) MEN Extra Strength Hand Lotion and Lever 2000 Vaseline(R) MEN Skin Hydrating Body & Face Bar. The full range of Vaseline MEN products are available at food, drug and mass retailers nationwide now and cost between $3.19 and $5.99. About Vaseline(R) Vaseline products are manufactured by Unilever [NYSE: UL, UN], one of the world's largest consumer products companies. With a 135-year heritage as America's most trusted healthy skin expert and more than 30 years as a leading hand and body lotion, the Vaseline brand delivers products that meet the specific needs of consumers, no matter their lifestage or lifestyle. In addition to the Vaseline Lotions, the Vaseline family of products also features a complete line of Vaseline Petroleum Jelly, bath products and lip therapy products. All Vaseline products can be purchased at supermarkets, drugstores, mass merchandisers and club retailers nationwide. For more information visit http://www.vaseline.com/. About Unilever Unilever's mission is to add vitality to life. We meet everyday needs for nutrition, hygiene and personal care with brands that help people feel good, look good and get more out of life. Each day, around the world, consumers make 160 million decisions to purchase Unilever products. In the United States, the portfolio includes major brand icons such as: Axe, Ben & Jerry's, Bertolli, Breyers, Caress, Country Crock, Degree, Dove personal care products, Hellmann's, Klondike, Knorr, Lipton, Popsicle, Promise, Q-Tips, Skippy, Slim-Fast, Suave, Sunsilk and Vaseline. All of the preceding brand names are registered trademarks of the Unilever Group of Companies. Dedicated to serving consumers and the communities where we live, work and play, Unilever employs more than 14,000 people in both the United States and Puerto Rico - generating nearly $10 billion in sales in 2007. For more information, visit http://www.unileverusa.com/. CONTACTS: Katie Wadhams Stacie Bright M Booth & Associates Unilever 212-481-7000, ext. 3226 201-894-6531 http://www.newscom.com/cgi-bin/prnh/20081007/NY37589LOGODATASOURCE: Unilever CONTACT: Katie Wadhams, M Booth & Associates, +1-212-481-7000, ext. 3226, ; Stacie Bright, Unilever, +1-201-894-6531, Web Site: http://www.strongerskin.com/ http://www.unileverusa.com/ http://www.vaseline.com/

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