Football Champion Michael Strahan and Baseball All-Star Chase Utley Join Forces to Launch Vaseline(R) Men Campaign
07 Oktober 2008 - 9:57PM
PR Newswire (US)
New Vaseline Men Lotion Absorbs in 15 Seconds for Stronger, More
Resilient Skin ENGLEWOOD CLIFFS, N.J., Oct. 7
/PRNewswire-FirstCall/ -- There is nothing like the intense
training professional athletes endure to put their body, and their
skin, to the test! Now, two of the greatest professional athletes,
football champion and television pro football analyst Michael
Strahan and baseball All-Star Chase Utley, come together to
demonstrate how men can achieve strong, resilient skin on and off
the field as part of a campaign to launch new Vaseline(R) MEN, a
line of body, face and hand lotions designed specifically for men.
Vaseline MEN fortifies skin, making it stronger and more resilient
in just 15 seconds. (Logo:
http://www.newscom.com/cgi-bin/prnh/20081007/NY37589LOGO ) Just
like an athlete's body needs proper care and conditioning to get
stronger, so does skin. Skin is amazing. It acts as the body's
first line of defense, protecting it so that it can perform its
best. The stronger, more resilient skin is, the healthier the body
is and the better you perform. But many men tend to neglect their
skin and forget the crucial role it plays in their body's overall
health. Men often do not moisturize as frequently as they should
because they do not want to spend a lot of time grooming and also
do not like the aesthetics of many lotions. New Vaseline MEN has a
non-greasy formula that absorbs within seconds, providing instant
relief without a heavy feel, helping men tackle everyday skin care
or remedying a specific dry skin issue. "I know it's important to
take care of my body and my skin, since I put it through such tough
conditions," says Strahan. "Now with Vaseline MEN lotion, I can
fortify my skin in just 15 seconds, so I can perform at peak
performance - whatever is thrown my way." The Vaseline MEN campaign
is in cooperation with ESPN and can be seen in its magazine, on
television, radio and the ESPN website, as well as other outlets.
The campaign juxtaposes images of Strahan and Utley performing
their daily workout regimens, demonstrating that it takes countless
hours to strengthen your body, but less than 15 seconds a day to
fortify your skin. "I spend so much time conditioning my body and
yet did not realize how important it was to condition my skin as
well," says Utley. "Skin is just another part of my body that I
want to keep strong. With my body strong and ready, I can perform
my best on the playing field." Fans can view footage of how Strahan
and Utley achieve ultimate performance both on the field and off at
http://www.strongerskin.com/, which features vignettes of their
specific training regimens. Sports enthusiasts can also log on to
enter the "Prepping for Peak Performance" sweepstakes for a chance
to win a grand-prize package that includes fantasy football or
baseball camp, HDTV, Vaseline MEN product and more. In addition,
112 weekly winners will receive autographed merchandise, such as
footballs from Strahan. The sweepstakes ends December 31, 2008. No
purchase necessary. Void where prohibited. See
http://www.strongerskin.com/ for official rules and more
information. Each product in the Vaseline MEN range features a
blend of highly effective ingredients proven to moisturize rough
skin and help men's skin stay healthy strong and resilient. The
line is designed to meet the unique needs of men - whether he wants
everyday skin maintenance or to fix an existing problem. The line
includes Vaseline(R) MEN Fast Absorbing Body & Face Lotion,
Vaseline(R) MEN Extra Strength Body & Face Lotion, Vaseline(R)
MEN Extra Strength Hand Lotion and Lever 2000 Vaseline(R) MEN Skin
Hydrating Body & Face Bar. The full range of Vaseline MEN
products are available at food, drug and mass retailers nationwide
now and cost between $3.19 and $5.99. About Vaseline(R) Vaseline
products are manufactured by Unilever [NYSE: UL, UN], one of the
world's largest consumer products companies. With a 135-year
heritage as America's most trusted healthy skin expert and more
than 30 years as a leading hand and body lotion, the Vaseline brand
delivers products that meet the specific needs of consumers, no
matter their lifestage or lifestyle. In addition to the Vaseline
Lotions, the Vaseline family of products also features a complete
line of Vaseline Petroleum Jelly, bath products and lip therapy
products. All Vaseline products can be purchased at supermarkets,
drugstores, mass merchandisers and club retailers nationwide. For
more information visit http://www.vaseline.com/. About Unilever
Unilever's mission is to add vitality to life. We meet everyday
needs for nutrition, hygiene and personal care with brands that
help people feel good, look good and get more out of life. Each
day, around the world, consumers make 160 million decisions to
purchase Unilever products. In the United States, the portfolio
includes major brand icons such as: Axe, Ben & Jerry's,
Bertolli, Breyers, Caress, Country Crock, Degree, Dove personal
care products, Hellmann's, Klondike, Knorr, Lipton, Popsicle,
Promise, Q-Tips, Skippy, Slim-Fast, Suave, Sunsilk and Vaseline.
All of the preceding brand names are registered trademarks of the
Unilever Group of Companies. Dedicated to serving consumers and the
communities where we live, work and play, Unilever employs more
than 14,000 people in both the United States and Puerto Rico -
generating nearly $10 billion in sales in 2007. For more
information, visit http://www.unileverusa.com/. CONTACTS: Katie
Wadhams Stacie Bright M Booth & Associates Unilever
212-481-7000, ext. 3226 201-894-6531
http://www.newscom.com/cgi-bin/prnh/20081007/NY37589LOGODATASOURCE:
Unilever CONTACT: Katie Wadhams, M Booth & Associates,
+1-212-481-7000, ext. 3226, ; Stacie Bright, Unilever,
+1-201-894-6531, Web Site: http://www.strongerskin.com/
http://www.unileverusa.com/ http://www.vaseline.com/
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