KANSAS CITY, Mo., Feb. 1 /PRNewswire/ -- Helzberg Diamonds, a fine retail jewelry company with more than 260 stores nationwide, is hosting an international public vote on a twelfth new language for their popular (and free) I Am Loved(R) button. Over the years, more than 50 million people worldwide have been treated to one of the I Am Loved(R) buttons that feature 11 languages. The new language celebrates the I Am Loved(R) button's 40th anniversary. Votes must be cast at http://www.helzberg.com/ by Feb. 8 or in any of the Helzberg Diamonds stores across the country by Feb. 5. Voters can also register to win a $10,000 I Am Loved(R) shopping spree at Helzberg Diamonds through Feb. 14. The 11 languages currently featured on the buttons are Russian, German, English, Spanish, Portuguese, Italian, French, Hebrew, Chinese, Japanese and Polish. Voters can choose between four languages for the new button: Arabic, Indonesian, Hindi and Bengali, or write in their vote. "To help us decide which language would be next, we looked at the most widely spoken languages in the world and found four that we haven't yet featured on the buttons," said Stacey McBride, spokesperson for Helzberg Diamonds. I Am Loved(R) was conceived in 1967 by Barnett Helzberg Jr., third-generation president of Kansas City-based Helzberg Diamonds. Today, it is an international icon used in schools, foreign countries and marriage proposals. The buttons are also distributed among troops worldwide. Barnett created the idea of the I Am Loved(R) button just after his true love accepted his marriage proposal. He wanted everyone to experience the joy of feeling loved. To do this, he created the button with the words "I Am Loved" that encouraged men to show the women in their lives that they were loved. Today, free buttons are available at all Helzberg Diamonds stores. Note to editor: If you want to run this as a Valentine's Day story, the winning language results will be available Feb. 13. Please contact Lathi de Silva at 316.263.0124 or . Helzberg Diamonds takes pride in its 90-plus-year heritage as a fine retail jewelry company. Helzberg Diamonds has over 260 stores nationwide and is part of the Berkshire Hathaway, Inc. (NYSE:BRK) family of companies. For information, call 800-HELZBERG (800-435-9237) or visit http://www.helzberg.com/ . DATASOURCE: Helzberg Diamonds CONTACT: Lathi de Silva for Helzberg Diamonds, +1-316-263-0124, or Web site: http://www.helzberg.com/

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