SAN DIEGO, Feb. 16 /PRNewswire-FirstCall/ -- Goal Financial, one of the nation's largest student loan companies, today announced that it has purchased eStudentLoan.com from Alloy, Inc. (NASDAQ:ALOYD). EStudentLoan.com is a Web based interactive student loan marketplace. Using its proprietary "LoanFinder" engine, visitors to eStudentLoan.com can receive information about student loans and easily compare trusted, brand-name loan products side-by-side that reflect their individual borrowing needs. The loan comparisons produced by "LoanFinder" are presented in an easy to understand format that takes the complexity out of student loan borrowing. That is why more than 90 colleges and universities use its Custom Loanfinder to help their students obtain loans. "The purchase of eStudentLoan.com strengthens our business model, which is to provide students and parents the best solutions to their education borrowing needs," said Ryan Katz, CEO and Founder of Goal Financial. "As the cost of higher education continues to increase, more and more students and parents are looking for information on education finance and the options they have to pay for college. Bringing eStudentLoan.com into Goal Financial gives us and our business partners a valuable site on the Internet to reach those who are looking for information on student loans." In addition to purchasing eStudentLoan.com, Goal Financial has entered into an exclusive relationship with Alloy to provide access to eStudentLoan.com through certain of Alloy's education-focused Web sites. Alloy has also licensed to Goal Financial its "College Scholarship Search" tool. "Alloy is excited to enter into a long term agreement with Goal Financial to market Goal's products and services to our customer base. This transaction is great for Alloy, Goal Financial and students in search of education financing options," commented Matt Diamond, Chief Executive Officer, Alloy, Inc. Finally, as part of the sale, eStudentLoan.com President, Shawn Lindstrom, has joined Goal Financial as its new Director of Ecommerce, where he will be responsible for implementing Goal Financial's Web strategies. Katz added, "What differentiates our lending model from other student loan companies is that Goal Financial offers multiple solutions to education finance. By forming partnerships with other lenders, students and parents who use eStudentLoan.com will be able to find the best lending solution for their borrowing needs." About Goal Financial, LLC Goal Financial, LLC is the ninth largest holder of federal student loans, managing a $6.3 billion loan portfolio for 165,000 borrowers. Goal Financial offers student loan borrowers products such as Stafford Loans, Parent Loans for Undergraduate Students (PLUS), private student loans, and consolidation loan products. Goal Financial has distinguished itself from other student lending companies through its focus on customers. Its highly trained Customer Service and Loan Counselors are available seven days a week to carefully guide borrowers through the sometimes challenging financial aid and student loan application process. Learn more at http://www.goalfinancial.net/. About Alloy, Inc. Alloy Media + Marketing (AM+M), is a media and marketing services company that primarily targets Generation Y, a key demographic segment comprising more than 60 million boys and girls in the United States between the ages of 10 and 24. AM+M is one of the largest providers of directed media and promotional marketing programs toward this important demographic. Working with AM+M, marketers connect with their intended audience through a host of advertising and marketing programs incorporating Alloy's wide ranging media and marketing assets, expertise and relationships including direct mail catalogs, college and high school newspapers, web sites, display media boards, college guides, and promotional events. For further information regarding Alloy, please visit our website at http://www.alloyinc.com/. Contact: Thom Stohler 703-837-1633 DATASOURCE: Goal Financial, LLC CONTACT: Thom Stohler of Goal Financial, LLC, +1-703-837-1633, Web site: http://www.goalfinancial.net/ http://www.alloyinc.com/

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