World's Toughest Business Man Reveals His Softer Side
29 Juni 2005 - 2:15PM
PR Newswire (US)
World's Toughest Business Man Reveals His Softer Side Donald Trump
Teams Up with New 'all' Cleans & Softens Laundry Detergent to
Sort, Wash, and Fold ... for Charity GREENWICH, Conn., June 29
/PRNewswire-FirstCall/ -- Savvy business sense and a hard-hitting
negotiating style make Donald J. Trump one of the toughest men in
both the business world and show business. After more than 30 years
in real estate and three seasons of the hit TV show "The
Apprentice," Trump will finally "soften up" by teaming with the new
'all' Cleans & Softens laundry detergent to help wash clothes
for charity. New 'all' Cleans & Softens is a convenient liquid
detergent and fabric softener in one bottle. It gets clothes clean
plus leaves them feeling soft and smelling fresh right out of the
washer. "I am particularly excited to help launch a new product,
'all' Cleans & Softens, from a brand my mom used," Trump says.
"We're also doing laundry and raising money for the Salvation Army,
so it's a great project." Donald Trump Gives "Comfort" to Those in
Need On Wednesday, June 29, Donald Trump will help wash gently-used
clothing for The Salvation Army (1) from the laundry room of one of
his most posh properties, world-renowned skyscraper Trump Tower on
Fifth Avenue in New York City. Trump will help wash shirts, socks,
slacks and more with new 'all' Cleans & Softens so they are
clean, comfortable and smelling great before going to people in
need. He is also encouraging Americans across the country to get
involved and show their "softer side" by visiting
http://www.allwashclub.com/. For each person who visits the site
and clicks the "'all' Softens Up for Charity" icon, 'all' Cleans
& Softens will donate $1 to The Salvation Army (2). 'all'
Cleans & Softens' generosity will help untold people turn their
lives around," said Major George Hood, The Salvation Army National
Community Relations Secretary. "In addition to helping thrifty
people get clean, soft and much needed clothing, visitors to
http://www.allwashclub.com/ will help us extend our services in a
multitude of social services programs, ranging from shelter for
disaster victims to food for the hungry." Win a Weekend of the
'Plush' Life Now that Trump is revealing his "softer side," he is
also partnering with 'all' Cleans & Softens to award one lucky
sweepstakes winner a weekend living the "plush life." The winner
and a guest will live "Trump-style" with an all-expense-paid
four-day, three-night weekend of comfort in one of his luxurious
hotels in New York City, a full day of pampering at a spa, dinner
at award-winning restaurant Jean-Georges, $1,000 of comfy clothes,
a year's supply of 'all' Cleans & Softens and the opportunity
to meet "The Donald" himself. To enter the sweepstakes, consumers
should look for specially marked bottles of 'all' Cleans &
Softens or visit http://www.allwashclub.com/. The sweepstakes
begins June 19, 2005 and ends September 30, 2005. Official
sweepstakes rules are available at http://www.allwashclub.com/,
where consumers can also find additional product information. The
grand-prize winner will be announced in October 2005. 'all' Laundry
Brand Background: 'all' laundry brand, manufactured by Unilever
Home & Personal Care -- North America, includes a family of
laundry products that are formulated with patented Stainlifters (to
fight tough stains, including 99 top food stains, while being
gentle on clothing and costing significantly less per load than the
leading laundry detergent. The 'all' laundry brand family of
products includes 'all' and Surf laundry detergent (available in a
variety of fragrances), 'all' fabric softener, and 'all' Fabric
Refresher spray. 'all' Free Clear detergent is the number one
dermatologist -- and allergist -- recommended laundry detergent.
'all' laundry products are available in food, drug and mass outlet
stores. For more information, please visit
http://www.allwashclub.com/ or http://www.unilever.com/. About
Unilever Unilever [NYSE: UL, UN], one of the world's largest
consumer products companies, aims to add vitality to life by
meeting everyday needs for nutrition, hygiene and personal care.
Each day, around the world, consumers make 150 million decisions to
purchase Unilever products. The company has a portfolio of brands
that make people feel good, look good and get more out of life. In
the United States, these brands include recognized names such as:
Axe, "all," Ben & Jerry's, Bertolli, Breyers, Caress, Country
Crock, Degree, Dove personal care products, Eternity by Calvin
Klein, Hellmann's, Lipton, Knorr, Popsicle, Promise, Q-Tips,
Skippy, Slim-Fast, Snuggle, Suave and Vaseline. All of the
preceding brand names are registered trademarks of Unilever.
Dedicated to serving consumers and the communities where we live,
work and play, Unilever in the United States employs more than
15,000 people in 74 office and manufacturing sites in 24 states and
Puerto Rico -- generating approximately $11 billion in sales. For
more information visit http://www.unilever.com/. About The
Salvation Army The Salvation Army is an evangelical part of the
universal Christian church. One of the largest charitable and
service organizations in the world, The Salvation Army has been in
existence since 1865, supporting those in need in His name without
discrimination. Through 9,000 centers of operation in local
communities, The Salvation Army provides food for the hungry,
companionship to the elderly and ill, clothing and shelter to the
homeless, opportunities for underprivileged children, relief for
disaster victims, assistance for the disabled, and many more
services. (1) The Salvation Army accepts donated clothing and goods
to sell at low prices. Proceeds from the sale of donated goods at
The Salvation Army's Thrift Stores support The Salvation Army's
adult rehabilitation program. (2) 'all' Cleans & Softens will
donate up to $50,000 to The Salvation Army. No purchase necessary.
Contacts: Donna Walter Stacie Bright Weber Shandwick Unilever Home
& Personal Care +1-212-445-8237 North America +1-203-625-1130
DATASOURCE: Unilever Home & Personal Care -- North America
CONTACT: Donna Walter of Weber Shandwick, +1-212-445-8237, ; or
Stacie Bright of Unilever Home & Personal Care -- North
America, +1-203-625-1130, Web site: http://www.allwashclub.com/
http://www.unilever.com/
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