World's Toughest Business Man Reveals His Softer Side Donald Trump Teams Up with New 'all' Cleans & Softens Laundry Detergent to Sort, Wash, and Fold ... for Charity GREENWICH, Conn., June 29 /PRNewswire-FirstCall/ -- Savvy business sense and a hard-hitting negotiating style make Donald J. Trump one of the toughest men in both the business world and show business. After more than 30 years in real estate and three seasons of the hit TV show "The Apprentice," Trump will finally "soften up" by teaming with the new 'all' Cleans & Softens laundry detergent to help wash clothes for charity. New 'all' Cleans & Softens is a convenient liquid detergent and fabric softener in one bottle. It gets clothes clean plus leaves them feeling soft and smelling fresh right out of the washer. "I am particularly excited to help launch a new product, 'all' Cleans & Softens, from a brand my mom used," Trump says. "We're also doing laundry and raising money for the Salvation Army, so it's a great project." Donald Trump Gives "Comfort" to Those in Need On Wednesday, June 29, Donald Trump will help wash gently-used clothing for The Salvation Army (1) from the laundry room of one of his most posh properties, world-renowned skyscraper Trump Tower on Fifth Avenue in New York City. Trump will help wash shirts, socks, slacks and more with new 'all' Cleans & Softens so they are clean, comfortable and smelling great before going to people in need. He is also encouraging Americans across the country to get involved and show their "softer side" by visiting http://www.allwashclub.com/. For each person who visits the site and clicks the "'all' Softens Up for Charity" icon, 'all' Cleans & Softens will donate $1 to The Salvation Army (2). 'all' Cleans & Softens' generosity will help untold people turn their lives around," said Major George Hood, The Salvation Army National Community Relations Secretary. "In addition to helping thrifty people get clean, soft and much needed clothing, visitors to http://www.allwashclub.com/ will help us extend our services in a multitude of social services programs, ranging from shelter for disaster victims to food for the hungry." Win a Weekend of the 'Plush' Life Now that Trump is revealing his "softer side," he is also partnering with 'all' Cleans & Softens to award one lucky sweepstakes winner a weekend living the "plush life." The winner and a guest will live "Trump-style" with an all-expense-paid four-day, three-night weekend of comfort in one of his luxurious hotels in New York City, a full day of pampering at a spa, dinner at award-winning restaurant Jean-Georges, $1,000 of comfy clothes, a year's supply of 'all' Cleans & Softens and the opportunity to meet "The Donald" himself. To enter the sweepstakes, consumers should look for specially marked bottles of 'all' Cleans & Softens or visit http://www.allwashclub.com/. The sweepstakes begins June 19, 2005 and ends September 30, 2005. Official sweepstakes rules are available at http://www.allwashclub.com/, where consumers can also find additional product information. The grand-prize winner will be announced in October 2005. 'all' Laundry Brand Background: 'all' laundry brand, manufactured by Unilever Home & Personal Care -- North America, includes a family of laundry products that are formulated with patented Stainlifters (to fight tough stains, including 99 top food stains, while being gentle on clothing and costing significantly less per load than the leading laundry detergent. The 'all' laundry brand family of products includes 'all' and Surf laundry detergent (available in a variety of fragrances), 'all' fabric softener, and 'all' Fabric Refresher spray. 'all' Free Clear detergent is the number one dermatologist -- and allergist -- recommended laundry detergent. 'all' laundry products are available in food, drug and mass outlet stores. For more information, please visit http://www.allwashclub.com/ or http://www.unilever.com/. About Unilever Unilever [NYSE: UL, UN], one of the world's largest consumer products companies, aims to add vitality to life by meeting everyday needs for nutrition, hygiene and personal care. Each day, around the world, consumers make 150 million decisions to purchase Unilever products. The company has a portfolio of brands that make people feel good, look good and get more out of life. In the United States, these brands include recognized names such as: Axe, "all," Ben & Jerry's, Bertolli, Breyers, Caress, Country Crock, Degree, Dove personal care products, Eternity by Calvin Klein, Hellmann's, Lipton, Knorr, Popsicle, Promise, Q-Tips, Skippy, Slim-Fast, Snuggle, Suave and Vaseline. All of the preceding brand names are registered trademarks of Unilever. Dedicated to serving consumers and the communities where we live, work and play, Unilever in the United States employs more than 15,000 people in 74 office and manufacturing sites in 24 states and Puerto Rico -- generating approximately $11 billion in sales. For more information visit http://www.unilever.com/. About The Salvation Army The Salvation Army is an evangelical part of the universal Christian church. One of the largest charitable and service organizations in the world, The Salvation Army has been in existence since 1865, supporting those in need in His name without discrimination. Through 9,000 centers of operation in local communities, The Salvation Army provides food for the hungry, companionship to the elderly and ill, clothing and shelter to the homeless, opportunities for underprivileged children, relief for disaster victims, assistance for the disabled, and many more services. (1) The Salvation Army accepts donated clothing and goods to sell at low prices. Proceeds from the sale of donated goods at The Salvation Army's Thrift Stores support The Salvation Army's adult rehabilitation program. (2) 'all' Cleans & Softens will donate up to $50,000 to The Salvation Army. No purchase necessary. Contacts: Donna Walter Stacie Bright Weber Shandwick Unilever Home & Personal Care +1-212-445-8237 North America +1-203-625-1130 DATASOURCE: Unilever Home & Personal Care -- North America CONTACT: Donna Walter of Weber Shandwick, +1-212-445-8237, ; or Stacie Bright of Unilever Home & Personal Care -- North America, +1-203-625-1130, Web site: http://www.allwashclub.com/ http://www.unilever.com/

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