Mojo Master(TM) Premieres at 2005 Electronic Entertainment Expo (E3) (Wild Tangent Booth #2773, West Hall)
18 Mai 2005 - 5:00PM
PR Newswire (US)
Mojo Master(TM) Premieres at 2005 Electronic Entertainment Expo
(E3) (Wild Tangent Booth #2773, West Hall) It Takes Real Mojo
Master Skill to Win the Virtual Girls in WildTangent and AXE's New
3-D Game of Seduction LOS ANGELES, May 18 /PRNewswire/ -- Mojo
Master(TM), the first online game from AXE Unlimited and
WildTangent, is a virtual seduction playground in a rich 3-D game
world. It lets guys use the ultimate Playbook of moves to approach
women in ways they might never dream of in real life. Mojo Master
offers an over-the-top, humorous look at how guys and girls play
the game of seduction. As the game progresses, girls get a lot
tougher to attract and guys have to work all their mojo magic if
they plan to win over all 100 girls, including ubergirl Tiffany
Fallon -- 2005 Playboy Playmate of the Year. Development of the
game began when Conductor, a content developer based in Santa
Monica, was hired in the fall of 2004 by Unilever's AXE brand team
to help launch AXE Unlimited -- the newest fragrance in the AXE
portfolio, slated for release summer of 2005. Conductor engaged
WildTangent, the industry leader and publisher of online games, to
co-develop a natural evolution of AXE's brand promise into the
ultimate virtual game of seduction. A sneak peak of Mojo Master
debuts today at the Electronic Entertainment Expo (E3). The game
will launch online June 20, 2005, and will be available at
mojomastergame.com free for guys 17 or older. Mojo Master has the
production value of a leading-edge console title, combined with
extensive online community features all in a free online game. Alex
St. John, chief executive officer and founder of WildTangent said
the game "is the most ambitious development of branded
entertainment that any marketer has ever undertaken." How it Works
In real life, getting the girl isn't easy. With Mojo Master, it's
virtually conceivable, but for expert "players," it's actually
achievable. During the game, players travel the country deploying
hundreds of moves in 7 cities and 28 venues. When guys in the game
meet a new girl, the guys rely on the game's Seduction Compass to
choose the right move for the right situation. The Seduction
Compass describes girls using five elements -- Light, Fire, Earth,
Ice, and Shadow-that represent the different physical and mental
types exhibited by the game's 100 brazenly gorgeous 3D-rendered
girls. When a player is successful with the move he selects, he
collects the phone number of the girl and adds it to his personal
mobile phone book. Talented players eventually will face their
final challenge with the ultimate girl. If they pass this final
test, the player will truly be a Mojo Master. "We've created a
guys-only playground where the options are unlimited, a test for
mating game experts only, where it's either play or be played,"
said Kevin George, marketing director, Unilever-deodorants. "It's a
real and virtual manifestation of the AXE lifestyle and brand
promise." Mojo Master's Seduction Compass Girls at E3 Meet the
living, breathing versions of the Seduction Compass girls on
Wednesday, May 18 and Thursday, May 19 from 2 p.m. to 3 p.m. They
will sign autographs and participate in photo opportunities at E3
at the Wild Tangent Booth (booth #2773, West Hall). Like the Mojo
Master game itself, it's a real life opportunity most guys only
fantasize about. AXE Deodorant Bodyspray AXE, the maker of guys
grooming products, leaves guys smelling great so they can
concentrate on more important things -- like how to get the girl.
While AXE is best known for its deodorant bodyspray, it's also
available in anti-perspirant, deodorant and, new in 2005, shower
gel. Nine scents make up the AXE fragrance family, including
Unlimited, Touch, Essence, Phoenix, Tsunami, Kilo, Orion, Apollo
and Voodoo. AXE products are available at food, drug and mass
outlets at a suggested retail price of between $3.99 and $4.99.
About WildTangent WildTangent, based in Redmond, Wash., is the
leading online game publisher. Founded in 1998, the company's Web
Driver platform leverages DirectX technology to enable the
development of high-quality games that can be delivered and played
over the Internet. With more than 100 million downloads, Web Driver
is the most ubiquitous online gaming platform on the market today.
WildTangent can be found online at http://www.wildtangent.com/.
About Conductor Conductor is a unique brand storytelling resource
that partners with content developers like WildTangent to
orchestrate communications solutions for a wide variety of consumer
and business-to-business clients. The resulting programs build deep
emotional relationships between brands and consumers that deliver
sustainable competitive advantages for marketers. About Unilever
Unilever [NYSE: UL, UN], one of the world's largest consumer
products companies, aims to add vitality to life by meeting
everyday needs for nutrition, hygiene and personal care. Each day,
around the world, consumers make 150 million decisions to purchase
Unilever products. The company has a portfolio of brands that make
people feel good, look good and get more out of life. Contact: Mike
Larson Erin Shiba Edelman Edelman 323-202-1891 323-202-1078
DATASOURCE: AXE Unlimited; Wild Tangent CONTACT: Mike Larson,
+1-323-202-1891, , or Erin Shiba, +1-323-202-1078, , both of
Edelman for AXE Unlimited and WildTangent Web site:
http://www.wildtangent.com/ http://www.mojomastergame.com/
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