Mojo Master(TM) Premieres at 2005 Electronic Entertainment Expo (E3) (Wild Tangent Booth #2773, West Hall) It Takes Real Mojo Master Skill to Win the Virtual Girls in WildTangent and AXE's New 3-D Game of Seduction LOS ANGELES, May 18 /PRNewswire/ -- Mojo Master(TM), the first online game from AXE Unlimited and WildTangent, is a virtual seduction playground in a rich 3-D game world. It lets guys use the ultimate Playbook of moves to approach women in ways they might never dream of in real life. Mojo Master offers an over-the-top, humorous look at how guys and girls play the game of seduction. As the game progresses, girls get a lot tougher to attract and guys have to work all their mojo magic if they plan to win over all 100 girls, including ubergirl Tiffany Fallon -- 2005 Playboy Playmate of the Year. Development of the game began when Conductor, a content developer based in Santa Monica, was hired in the fall of 2004 by Unilever's AXE brand team to help launch AXE Unlimited -- the newest fragrance in the AXE portfolio, slated for release summer of 2005. Conductor engaged WildTangent, the industry leader and publisher of online games, to co-develop a natural evolution of AXE's brand promise into the ultimate virtual game of seduction. A sneak peak of Mojo Master debuts today at the Electronic Entertainment Expo (E3). The game will launch online June 20, 2005, and will be available at mojomastergame.com free for guys 17 or older. Mojo Master has the production value of a leading-edge console title, combined with extensive online community features all in a free online game. Alex St. John, chief executive officer and founder of WildTangent said the game "is the most ambitious development of branded entertainment that any marketer has ever undertaken." How it Works In real life, getting the girl isn't easy. With Mojo Master, it's virtually conceivable, but for expert "players," it's actually achievable. During the game, players travel the country deploying hundreds of moves in 7 cities and 28 venues. When guys in the game meet a new girl, the guys rely on the game's Seduction Compass to choose the right move for the right situation. The Seduction Compass describes girls using five elements -- Light, Fire, Earth, Ice, and Shadow-that represent the different physical and mental types exhibited by the game's 100 brazenly gorgeous 3D-rendered girls. When a player is successful with the move he selects, he collects the phone number of the girl and adds it to his personal mobile phone book. Talented players eventually will face their final challenge with the ultimate girl. If they pass this final test, the player will truly be a Mojo Master. "We've created a guys-only playground where the options are unlimited, a test for mating game experts only, where it's either play or be played," said Kevin George, marketing director, Unilever-deodorants. "It's a real and virtual manifestation of the AXE lifestyle and brand promise." Mojo Master's Seduction Compass Girls at E3 Meet the living, breathing versions of the Seduction Compass girls on Wednesday, May 18 and Thursday, May 19 from 2 p.m. to 3 p.m. They will sign autographs and participate in photo opportunities at E3 at the Wild Tangent Booth (booth #2773, West Hall). Like the Mojo Master game itself, it's a real life opportunity most guys only fantasize about. AXE Deodorant Bodyspray AXE, the maker of guys grooming products, leaves guys smelling great so they can concentrate on more important things -- like how to get the girl. While AXE is best known for its deodorant bodyspray, it's also available in anti-perspirant, deodorant and, new in 2005, shower gel. Nine scents make up the AXE fragrance family, including Unlimited, Touch, Essence, Phoenix, Tsunami, Kilo, Orion, Apollo and Voodoo. AXE products are available at food, drug and mass outlets at a suggested retail price of between $3.99 and $4.99. About WildTangent WildTangent, based in Redmond, Wash., is the leading online game publisher. Founded in 1998, the company's Web Driver platform leverages DirectX technology to enable the development of high-quality games that can be delivered and played over the Internet. With more than 100 million downloads, Web Driver is the most ubiquitous online gaming platform on the market today. WildTangent can be found online at http://www.wildtangent.com/. About Conductor Conductor is a unique brand storytelling resource that partners with content developers like WildTangent to orchestrate communications solutions for a wide variety of consumer and business-to-business clients. The resulting programs build deep emotional relationships between brands and consumers that deliver sustainable competitive advantages for marketers. About Unilever Unilever [NYSE: UL, UN], one of the world's largest consumer products companies, aims to add vitality to life by meeting everyday needs for nutrition, hygiene and personal care. Each day, around the world, consumers make 150 million decisions to purchase Unilever products. The company has a portfolio of brands that make people feel good, look good and get more out of life. Contact: Mike Larson Erin Shiba Edelman Edelman 323-202-1891 323-202-1078 DATASOURCE: AXE Unlimited; Wild Tangent CONTACT: Mike Larson, +1-323-202-1891, , or Erin Shiba, +1-323-202-1078, , both of Edelman for AXE Unlimited and WildTangent Web site: http://www.wildtangent.com/ http://www.mojomastergame.com/

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