Zurvita Holdings, Inc. (OTCBB:ZRVT) (“Zurvita” or the “Company”), a dynamic direct-to-consumer network marketing company offering turn-key solutions for high-quality consumer and business products and services, reported increased optimism about the company’s energy-related offerings like Zurvita Choice®, noting that rising oil and natural gas prices are creating an even stronger value proposition for its commercial energy services. Crude oil recently rose to an 18-month high, reaching over $87 a barrel from $69 in early February on optimism that oil demand would increase following an improved economic outlook. In July 2008, crude oil reached a record high of over $147 a barrel after trading in the $90 a barrel range just a few months earlier.

“Everyone’s attention is on energy. Sudden increases in the cost of fuel have the ongoing potential to hurt both consumers and businesses alike. Those consumers and businesses are increasingly vigilant, seeking to maximize their savings and minimize their risk,” explained Zurvita Co-Chief Executive Officer Jay Shafer. “Even though energy deregulation has now made it possible for customers to choose who will provide their power, many consumers and business owners aren’t aware that they have a choice and aren’t taking advantage of potential costs savings. Given the number of suppliers that are out there, they can be paying less for their energy. Zurvita Choice® by MXenergy gives consumers and business owners in Texas, Georgia, New York, New Jersey, Ohio, Michigan and Indiana the option to lock in energy prices with fixed term rates.”

Mark Jarvis, Founder and Co-Chief Executive Officer of Zurvita, stated, “We believe that a catalyst for economic change will be partly driven by the national momentum of energy reform and deregulation. As a result, the opportunities for growth for Zurvita and its independent business consultants are tremendous as we work to show energy users that they have a choice of providers now, and how to save money on their bills every month. We are in the development stage of our new energy technology platform, which will provide our certified energy consultants with a web-based portal to manage business by enhancing their ability to present competitive data to commercial accounts as well as manage and track revenue and commissions.”

Concluded Mr. Shafer: “Zurvita has positioned our independent business consultants to make cost savings available to energy customers in key markets around the country making this a true ‘win-win’ scenario for everyone involved as we get out in front of this changing market.”

More information on Zurvita, the opportunity, and the product and service offerings can be found at: http://www.zurvita.com

About Zurvita Holdings, Inc.

Zurvita is a dynamic direct-to-consumer marketing company offering high-quality products and services targeting individuals, families and small businesses. The company's highly differentiated services feature best in class consumer products and small business solutions through a growing network of independent sales consultants. Zurvita has rapid growth potential due to its experienced sales management team and its unique business-to-business strategy offering turnkey solutions for commercial and residential energy, advertising, telecommunications and financial services.

Safe Harbor Statement

Matters discussed in this press release contain forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. When used in this press release, the words "anticipate," "believe," "estimate," "may," "intend," "expect" and similar expressions identify such forward-looking statements. Actual results, performance or achievements could differ materially from those contemplated, expressed or implied by the forward-looking statements contained herein. These forward-looking statements are based largely on the expectations of the Company and are subject to a number of risks and uncertainties. These include, but are not limited to, risks and uncertainties associated with: the impact of economic, competitive and other factors affecting the Company and its operations, markets, product, and distributor performance, the impact on the national and local economies resulting from terrorist actions, and U.S. actions subsequently; and other factors detailed in reports filed by the Company.

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