WPKS World Poker Store Inc (PK)

The World Poker Store, Inc. (PINKSHEETS: WPKS), an international entertainment company, announces its partnership with The Sports Legends Challenge (SLC) in support of their events around the world. The Sports Legends Challenge presented by AbsolutePoker.net is the ultimate sports fantasy experience. For the first time in history, sports fans from around the world will compete with and against 25 of the greatest Sports Legends of our time, including Troy Aikman, Kareem Abdul-Jabbar, Richard Petty, Sugar Ray Leonard, and many more. The event will also feature 25 of the world's top Poker Pros, including Phil Hellmuth, Annie Duke, Chris Moneymaker, Johnny Chan and others. The Sports Legends, Poker Pros and participants will compete in a wide-range of tournaments for up to $10,000,000 in prize money. The feature event will be the Sports Legends All-Star Poker Challenge which will pair the Sports Legends, Poker Pros and top-finishing competitors in a winner-take-all, No Limit Texas Hold 'Em grand finale televised nationally, Thanksgiving Day, on Fox Sports.

As an official Marketing Partner and through world-wide industry contacts WPKS has taken a leadership role in the development of land based casino, online gaming and corporate sponsorships internationally for the SLC. WPKS also plays a pivotal role in acquiring participation from the world's best poker pros including a recent SLC commitment from WPKS advisory board member Marcel Luske, "The Flying Dutchman."

On September 14-17, 2009, the inaugural Sports Legends Challenge, benefiting the Butch Kerzner Summit Foundation, will take place at Atlantis, Paradise Island, Bahamas. The resort will serve as a backdrop for this world-class sports and gaming event.

Seats to the SLC inaugural event will be awarded this summer through The World Poker Store's Bar Poker League. League members will compete in free Texas Hold 'em tournaments as part of "The Battle of the Bars" Team competitions hosted in the US. WPKS plans to award future SLC seats through its International Bar Poker League hosted in bars, restaurants, nightclubs and hotels in Germany, The Netherlands, Belgium, China, Canada, Mexico and the ever expanding WPKS world league.

Bruce Bibbero, Founder and CEO of the Sports Legends Challenge, commented, "We believe that this distinct combination of New York Yankees Fantasy Baseball Camp meets the World Series of Poker will provide an experience to be talked about forever." Bibbero continued, "We are also excited about our strategic alliance with The World Poker Store as the event at Atlantis is just the beginning. It is our plan to hold events internationally and give fans around the world the opportunity to interact with their Sports Legends in ways they never imagined possible. These events will feature Legends from Soccer, Cricket, Auto Racing, Rugby and more, with the first event to be held in London in 2010."

Chuck Chastain, CEO of The World Poker Store, Inc., stated, "This experience of a lifetime provides a unique combination of Texas Hold 'em and Sports Fantasy that further promotes the essence of true competition. We are pleased to partner with this prestigious event and look forward to bringing The Sports Legends Challenge experience to all of our players and partners around the world. It's truly an example of how the thrill and excitement of Texas Hold 'em and Professional Sports are very similar and speak to the same people."

The sports icons participating in the Sports Legends Challenge include: Troy Aikman, Kareem Abdul-Jabbar, Richard Petty, Sugar Ray Leonard, Emmitt Smith, Reggie Jackson, Joe Namath, Mike Ditka, Julius Erving, Fuzzy Zoeller, Herschel Walker, Laffit Pincay, Jim Brown, Bobby Hull, Jerry West, Brooks Robinson, Gale Sayers, Kyle Petty, Michael Strahan, and additional Legends to be named.

About The World Poker Store, Inc.

The World Poker Store is an emerging international entertainment company that is expanding The Bar Poker League and its proprietary Player Card system through licensing agreements and league sponsorships in the United States, Europe, Canada and Mexico. The company continues to expand in China, through a subsidiary that owns and operates upscale membership-based entertainment clubs offering Las Vegas style entertainment, including VIP amenities and free poker tournaments. The company also continues to benefit from the support of its advisory board of world-class poker players including Marcel Luske, Phil Hellmuth, Johnny Chan, Patrik Antonius, Hoyt Corkins and Liz Lieu. Additional information about the company can be found on its website www.theworldpokerstore.com.

About Sports Legends Challenge

The Sports Legends Challenge is the only event of its kind that gives sports fans a chance to cross the line from spectator to competitor with the greatest Sports Legends of our time for up to $10,000,000 in prize money and televised nationally on Fox Sports. The inaugural North American event will take place at Atlantis, Paradise Island, Bahamas from September 14-17, 2009, with the premiere International event set to take place in London in 2010. For a complete list of participating Legends or for more information, please visit www.SportsLegendsChallenge.com

Contact: Greg Needham Phone: (612)-749-0262 Email: greg@theworldpokerstore.com