Ingenious Cleaning Invention
Reduces America's Plastic Garbage, Carbon Footprint and Consumer
Prices
Launch of new cleaning technology by Winning Brands and
DAZZ
reaches out to consumers, retailers, environmental
organizations and industry allies
Denver, CO. -- February 14, 2018 -- InvestorsHub
NewsWire -- Winning Brands
Corporation (USOTC:WNBD)
www.WinningBrands.com www.Twitter.com/WinningCEO and SunState
Labs are
launching an innovation that can slash the enormous quantity of
plastic bottle garbage flowing into America's waste systems, as
well as reducing consumer prices in the most popular category of
cleaning product spray cleaners. Americans throw away approximately
a billion empty
plastic
spray cleaner bottles per year at home, business and in industry -
and the problem is growing. This national habit is wasteful and
expensive. The innovation, called DAZZ, reduces this waste
dramatically, while offering new consumer benefits.
DAZZ accomplishes
this by replacing the active ingredients of typical pre-filled
spray cleaners, which are mostly water by volume, with an
exceptionally concentrated tablet the size of a penny the most
efficient refill method ever developed for this use. When the
contents of the spray cleaner bottle have been used-up, the
DAZZ ConcenTab
is simply
dropped into the same spray bottle again, filled with ordinary tap
water. The DAZZ ConcenTab
automatically converts
the water into a top quality
cleaning
solution through effervescent bubbling action. Different tabs are
available for different uses, and each creates a different color
for easy recognition, such as blue for window cleaner. Each has its
own contemporary fresh scent. The spray bottle does not need to be
thrown away. This savings cycle can be repeated endlessly; less
waste, lower cost. www.DAZZcleaner.com
DAZZ also
cuts the cleaning industry's overall carbon footprint by reducing
highway freight movements of standard pre-filled inventory,
reducing secondary packaging and warehousing space. A truck that
can carry 15,000 standard pre-filled bottles can carry over a
million DAZZ ConcenTabs
instead.
DAZZ does all of this while maintaining the high standard of
cleaning performance that consumers enjoy with today's leading
spray cleaners.
With this easy
replenishment, there is no need to throw the bottle away. Standard
plastic spray bottles are so durable that they last for years of
continued use, yet are typically thrown away when the bottle is
empty for the first time. The cumulative waste is immense. DAZZ
efficiency is so extreme that the DAZZ system may represent a
tipping point for the re-use of spray cleaner bottles becoming
America's new norm. DAZZ permanently eliminates the need to discard
empty spray cleaner bottles, while also providing continuous
savings to consumers through lower prices. Consumers do not need to
purchase any proprietary cartridges. Consumers can use their own
reusable sprayers or can use DAZZ branded reusable spray bottles
for convenience. This is a breakthrough for ethical consumers who
care about cleaning with a clear conscience. DAZZ is carefully
formulated with naturally safe ingredients found on the
EPA's CleanGredients
list.
DAZZ has been
test-marketed with consumers and is proven to meet their
expectations for performance, value and convenience. Winning Brands
and SunState
Labs are
ramping-up commercialization of this system to go mainstream by
reaching out to consumers, investors and potential industry allies,
in order to take DAZZ to the next level.
Independent lab
testing has shown that the tab-activated DAZZ cleaning solution
performs as well or better than leading spray cleaner brands at a
fraction of the cost of standard pre-filled bottles. Various DAZZ
tablets are available for the most popular uses such as
windows/glass, all-purpose and bathroom/kitchen, with more
coming.
DAZZ tablets are
available in packets that occupy little space for easy storage in a
kitchen drawer or almost anywhere. The impact of the DAZZ system
can be to eliminate millions of tons of plastic and other packaging
waste, reduce carbon creation, electricity use and highway transport
issues associated with the manufacturing and distribution of
pre-filled spray cleaners that are mostly water. Americans are not
the only ones to discard a massive quantity of empty spray cleaner
bottles annually; the problem is international with growing global
affluence.
The DAZZ system
significantly reduces garbage generated by an average household's
lifetime consumption of spray cleaner bottle packaging. Such
environmental efficiency is of increasing interest to today's
ethical consumers, ethical investors and government
planners.
BUSINESS
MODEL
The joint venture
business model between Winning Brands and SunState
Labs divides
the DAZZ mission between two areas, technical development and
commercialization. Representing technical development is David
Shahan, Chief Innovation Officer of SunState
Labs.
Representing commercialization is Winning Brands CEO, Eric
Lehner.
The ownership of
intellectual property resides with the developer,
SunState
Labs, while
commercialization will take place through the public company,
Winning Brands, which will provide capital for growth and be the
vendor for DAZZ; sales to distribution channels will flow through
Winning Brands.
The joint venture
will share profit between the developer and the commercializer.
The joint venture agreement is contained in a Memorandum of
Understanding, effective immediately, with timelines and minimum
performance requirements for these rights to be sustained. Adequate
safeguards exist for both parties in various scenarios, including
benefiting from future growth. By this method, the public is also
able to share in the business potential of DAZZ through the
existing public entity (USOTC:
WNBD).
Winning Brands
management views its shareholders as a collaborative (affinity)
community to help achieve growth for DAZZ by assisting the company
to expand the reach of DAZZ and share in its success
accordingly.
Direct
subscription and private placement opportunities are also being
developed on a "testing the waters" basis in accordance with SEC
regulations permitting same. Indications of interest by investors
are invited by Winning Brands on a non-binding, non-solicitation
basis to Eric@WinningBrands.ca, where regulations
permit.
An initial 250,000
DAZZ kits have been manufactured and are now ready for
distribution. DAZZ is ready in every way for immediate
commercialization. The product has been designed and packaged to be
clip-strip compatible for maximum space efficiency in retail
settings.
DISTRIBUTION
The Winning Brands
DAZZ joint venture will pursue an "omni-channel" approach so that
industry allies can emerge wherever they wish to participate. DAZZ
will also be offered, effective immediately, on a "product
subscription" basis. In this arrangement consumers will receive a
monthly mail delivery of an assortment of tablets automatically, if
it is not convenient to visit a store for replenishments. Mailing
envelopes containing replacement tablets fit through traditional
household and apartment mail slots and do not require special
courier arrangements.
The product
subscription model has shown enormous growth and acceptance since
the iconic success of the Dollar Shave Club, for which today's
subscription industry is grateful, because
of the
"proof of principle" that it demonstrated to regularly deliver high
quality consumer products through the mail to a vast number of
subscribers. DAZZ is the first viable cleaning product for the
subscription distribution model because of DAZZ's cost-effective
shipping characteristics and elimination of the risk of spillage in
transit. The availability of DAZZ by subscription also eliminates
effort by consumers to find a physical retailer in DAZZ's early
days of distribution.
Traditional retail
distribution will also be pursued for the benefit of consumers who
prefer impulse buying options and to share the benefits of DAZZ
commercialization with retailers who would like to become allies to
this environmentally responsible initiative and participate in the
growth of the brand.
Eric Lehner, CEO
of Winning Brands, comments: "Our goal for the future
of DAZZ is to share the opportunity of its consumer growth
potential with industry allies who would like to participate
through cooperative business arrangements. We know that there are
already terrific cleaners in the market, and that many consumers
will be content to stay with their established relationships. But a
large number of other consumers may take this opportunity to do
themselves and the planet a favor by making DAZZ a part of their
household. There is room enough in the vast cleaning category for
all dedicated manufacturers and suppliers to exist and to provide
consumers with increasingly sophisticated options. We are open to
arrangements to accelerate the discovery and success of the DAZZ
system. The international dimension of our growth is important too.
The extraordinary cost efficiency of transporting even millions of
DAZZ system tablets opens new opportunities in distant
markets."
David Shahan,
Chief Innovation Officer of SunState
Labs and
inventor of DAZZ adds: "We are starting with the three DAZZ uses
ready to go, and more uses are on the way. The Jan/San industry
could be a big winner with DAZZ too as we show commercial operators
how to reduce costs while maintaining the quality of results. Our
system is made in accordance with EPA standards, so it's a
responsible choice on that level too. I have been working for years
to get this innovation to this point. Now, I really care about
having people discover how useful DAZZ is. It's a legacy that I am
proud of and will continue to grow as we keep up our R&D and
leverage our unique know-how. It's exciting to be making new
friends and contacts with the Winning Brands joint venture. We are
going to make a positive difference in the world and we are willing
to share the growth opportunity with people who will help us reach
these goals."
Meet David in his own kitchen here:
https://www.youtube.com/watch?v=3m_3uFZab58
See what the United Nations has to say about the growing
problem of plastic waste here:
https://www.youtube.com/watch?v=ju_2NuK5O-E&t=12s
DAZZ and
Innovators Community
.
The Winning
Brands DAZZ joint venture is the first to be launched under Winning
Brands' Innovators Community initiative, www.InnovatorsCommunity.com. This initiative
fosters new product launches through joint ventures with innovators
whose work deserves accelerated commercialization and would benefit
from public engagement.
Winning Brands
maintains a CEO weblog for the benefit of shareholders at
www.WinningBrandsCorporation.com/blog.
It is a journal of the company's mission, providing answers to many
shareholder questions. It is a regular source of public information
pertaining to the company pursuant to SEC Fair Disclosure
guidelines. Mr. Lehner also maintains a Twitter presence:
www.Twitter.com/WinningCEO
ABOUT WINNING BRANDS
CORPORATION:
Winning
Brands is expanding its scope to include cooperative product
launches with innovators whose projects can benefit from public
company partnership: www.InnovatorsCommunity.com. Winning Brands has
previously been, and continues to be, a manufacturer of record for
advanced environmentally oriented projects. The DAZZ spray cleaner
innovation is complementary to, not competitive to, Winning Brands'
leading stain remover concentrate, 1000+ Stain Remover. The
combination of these product offerings maximizes consumer options,
depending on lifestyle and settings.
A
MESSAGE FOR WINNING BRANDS SHAREHOLDERS: No arrangements have
been made, and none are contemplated at this time, for the issuance
of new shares for the conversion of convertible debt in connection
to this news release. Furthermore, no arrangements have been made,
and none are contemplated at this time, for a reverse split of
stock.
INFORMATION and
INTERVIEWS:
DAZZ Interviews:
David Shahan, Chief
Innovation Officer
SunState
Labs
PO Box 5301
Greenwood Village, CO
80155
(800)
595-8633
David@SunStateLabs.com
General Corporate and Business
Development:
Eric Lehner,
CEO
WINNING
BRANDS
92 Caplan Avenue, Suite
134
Barrie, Ontario L4N
9J2
Tel: (705)
737-4062 ,
Ext.
8
eric@winningbrands.ca
Additional
Photos:
Safe Harbor: Statements contained
in this news release, other than those identifying historical
facts, constitute "forward-looking statements" within the meaning
of Section 21E of the Securities Exchange Act of 1934 and the Safe
Harbor provisions as contained in the Private Securities Litigation
Reform Act of 1995. Such forward-looking statements relating to the
Company's future expectations, including but not limited to
revenues and earnings, technology efficacy, strategies and plans,
are subject to safe harbors protection. Actual Company results and
performance may be materially different from any future results,
performance, strategies, plans, or achievements that may be
expressed or implied by any such forward-looking statements. The
Company disclaims any obligation to update or revise any
forward-looking statements. DAZZ and
ConcenTab
are
trademarks of SunState
Labs. 1000+
Stain Remover is a trademark of Niagara Mist Marketing
Ltd
and CleanGredients
is a
trademark of the United States Environmental Protection Agency, in
connection with indicated uses.
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