Quarterly Report (10-q)

UNITED STATES

SECURITIES AND EXCHANGE COMMISSION

Washington, D.C. 20549

FORM 10-Q

☒ QUARTERLY REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934

For the quarterly period ended January 31, 2016

☐ TRANSITION REPORT PURSUANT TO SECTION 13 or 15(d) OF THE EXCHANGE ACT

For the transition period from ___________ to _____________

HIGH PERFORMANCE BEVERAGES COMPANY

(Exact name of small business issuer as specified in its charter)

Nevada

333-170393

27-3566307

(State or other jurisdiction of

incorporation or organization)

(Commission file number)

(IRS Employer

Identification Number)

5137 E. Armor St., Cave Creek, AZ 85331

(Address of principal executive office)

602.326.8290

(Issuer’s telephone number)

Check whether the issuer (1) has filed all reports required to be filed by Section 13 or 15(d) of the Exchange Act during the preceding 12 months (or for such shorter period that the issuer was required to file such reports), and (2)has been subject to such filing requirements for the past 90 days. Yes ☒ No ☐

Indicate by check mark whether the registrant is a large accelerated filer, an accelerated filer, a non-accelerated filer or a smaller reporting company filer. See definition of “accelerated filer” and “large accelerated filer” in Rule 12b-2 of the Exchange Act (Check one):

Large Accelerated Filer ☐

Accelerated Filer ☐

Non-Accelerated Filer ☐

Smaller Reporting Company ☒

Indicate by check mark whether the registrant is a shell company as defined in Rule 12b-2 of the Exchange Act. Yes ☐ No ☒ .

State the number of shares outstanding of each of the issuer’s classes of common equity as of the latest practicable date: 54,043,323 shares of Common Stock as of March 18, 2016.

HIGH PERFORMANCE BEVERAGES COMPANY

FORM 10-Q

January 31, 2016

INDEX

		Page
PART I - FINANCIAL INFORMATION

Item 1.	Consolidated Financial Statements (Unaudited)	3
Item 2.	Management's Discussion and Analysis of Financial Condition and Results of Operations	17
Item 3.	Quantitative and Qualitative Disclosures About Market Risk	20
Item 4.	Controls and Procedures	20

PART II - OTHER INFORMATION

Item 1.	Legal Proceedings	21
Item 1A.	Risk Factors	21
Item 2.	Unregistered Sales of Equity Securities and Use of Proceeds	21
Item 3.	Defaults Upon Senior Securities	22
Item 4.	Mine Safety Disclosures	22
Item 5.	Other Information	22
Item 6.	Exhibits and Reports on Form 8-K	22

SIGNATURES		23

PART I - FINANCIAL INFORMATION

Item 1. Financial statements

HIGH PERFORMANCE BEVERAGES COMPANY

CONSOLIDATED BALANCE SHEETS

AS OF JANUARY 31, 2016 AND JULY 31, 2015

(Unaudited)

	January 31, 2016			July 31, 2015
ASSETS
Current Assets
Cash and cash equivalents	$	17,343		$	144,093
Accounts receivable		268			-
Inventory		20,671			-

Total Current Assets		38,282			144,093

Total Assets	$	38,282		$	144,093

LIABILITIES AND STOCKHOLDERS’ DEFICIT
Current Liabilities
Accounts payable and accrued expenses	$	881,734		$	759,190
Note payable		6,900			6,900
Convertible notes payable, net		3,387,279			3,356,418
Derivative liabilities		3,130,115			1,203,607
Total Liabilities		7,406,028			5,326,115

Stockholders’ Deficit
Preferred stock: $0.001 par value; 1,000,000 shares authorized; 100,000 shares issued and outstanding		100			100
Common stock: $0.001 par value; 5,000,000,000 shares authorized; 48,929,612 and 24,004,116 issued and outstanding at January 31, 2016 and July 31, 2015, respectively		48,931			24,004
Stock payable		256,401			148,066
Additional paid-in capital		7,307,041			5,634,736
Accumulated deficit		(14,980,219	)		(10,988,928	)
Total Stockholders’ Deficit		(7,367,746	)		(5,182,022	)

Total Liabilities and Stockholders’ Deficit	$	38,282		$	144,093

See accompanying notes to these unaudited financial statements.

HIGH PERFORMANCE BEVERAGES COMPANY

CONSOLIDATED STATEMENTS OF OPERATIONS

FOR THE THREE AND SIX MONTHS ENDED JANUARY 31, 2016 AND 2015

(Unaudited)

	Three months ended January 31,						Six months ended January 31,
	2016			2015			2016			2015

REVENUES	$	10,743		$	-		$	40,111		$	-
COST OF GOODS SOLD		10,000			-			39,163			-

GROSS PROFIT		743			-			948			-

OPERATING EXPENSES
General and administrative		101,310			405,082			273,183			552,226
Marketing		14,310			79,408			27,929			135,629
Product development		21,000			117,500			61,809			117,500
Compensation		22,000			59,560			336,115			387,080

TOTAL OPERATING EXPENSES		158,620			661,550			699,036			1,192,435

OTHER (INCOME) EXPENSE
Interest income		-			-			(8	)		-
Interest expense		479,849			76,114			940,406			251,798
Change in fair value of derivative liabilities		486,861			965,491			2,352,805			2,126,801
TOTAL OTHER EXPENSE		966,710			1,041,605			3,293,203			2,378,599
NET LOSS	$	(1,124,587	)	$	(1,703,155	)	$	(3,991,291	)	$	(3,571,034	)

NET LOSS PER COMMON SHARE: BASIC AND DILUTED	$	(0.02	)	$	(0.80	)	$	(0.10	)	$	(2.21	)

WEIGHTED AVERAGE NUMBER OF COMMON SHARES OUTSTANDING: BASIC AND DILUTED		47,030,827			2,120,194			40,974,819			1,612,835

See accompanying notes to these unaudited financial statements.

HIGH PERFORMANCE BEVERAGES COMPANY

CONSOLIDATED STATEMENTS OF CASH FLOWS

FOR THE SIX MONTHS ENDED JANUARY 31, 2016 AND 2015

(Unaudited)

	2016			2015
CASH FLOWS FROM OPERATING ACTIVITIES
Net loss	$	(3,991,291	)	$	(3,571,034	)
Adjustments to reconcile net loss to net cash used in operating activities
Share-based compensation		262,935			60,985
Amortization of debt discounts		323,655			52,193
Change in fair value of derivative liabilities		2,352,805			2,126,801
Penalty interest expense		370,611			2,922
Changes in operating assets and liabilities
Accounts receivable		(268	)		-
Inventory		(20,671	)		-
Accounts payable and accrued expenses		138,437			118,334
Cash Flows Used in Operating Activities		(563,787	)		(1,209,799	)

CASH FLOWS FROM FINANCING ACTIVITIES
Proceeds from sale of common stock		100,000			-
Proceeds from issuances of convertible notes payable		337,037			1,596,934
Cash Flows Provided by Financing Activities		437,037			1,596,934

NET CHANGE IN CASH AND CASH EQUIVALENTS		(126,750	)		387,135
Cash and cash equivalents, beginning of period		144,093			10,485
Cash and cash equivalents, end of period	$	17,343		$	397,620

SUPPLEMENTAL CASH FLOWS INFORMATION
Cash paid for interest	$	-		$	-
Cash paid for income taxes	$	-		$	-

NONCASH INVESTING AND FINANCING ACTIVITIES
Debt discounts from fair value of derivative liabilities	$	644,389		$	-
Debt discounts on convertible notes payable	$	163,432		$	-
Common stock issued for exercise of warrants	$	5,000		$	173,574
Conversion of convertible notes payable and interest payable to common stock	$	402,290		$	278,049

See accompanying notes to these unaudited financial statements.

HIGH PERFORMANCE BEVERAGES COMPANY

Notes to the Consolidated Financial Statements

(Unaudited)

NOTE 1 - ORGANIZATION

High Performance Beverages Company (formerly known as Dethrone Royalty Holdings, Inc. and Exclusive Building Services, Inc.) (the “Company”) was founded as an unincorporated DBA in February 1997 and was incorporated as a C corporation under the laws of the State of Nevada on October 11, 2010.

Effective February 29, 2016, the Company completed a 1 for 100 reverse stock split. All per share amounts have been adjusted to reflect the reverse stock split.

Currently, the Company is selling its beverage products online through Amazon.com.

NOTE 2 - SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES

Interim financial statements

The accompanying interim unaudited financial statements and related notes have been prepared in accordance with accounting principles generally accepted in the United States of America (“U.S. GAAP”) for interim financial information, and with the rules and regulations of the United States Securities and Exchange Commission set forth in Article 8 of Regulation S-X. Accordingly, they do not include all of the information and footnotes required by U.S. GAAP for complete financial statements. The interim unaudited financial statements furnished reflect all adjustments (consisting of normal recurring accruals) which are, in the opinion of management, necessary to a fair statement of the results for the interim periods presented. Unaudited interim results are not necessarily indicative of the results for the full fiscal year. These financial statements should be read in conjunction with the financial statements of the Company for the fiscal year ended July 31, 2015 and notes thereto contained in the Company’s Annual Report on Form 10-K.

Basis of Accounting

The Company’s consolidated financial statements are prepared using the accrual method of accounting. These consolidated financial statements include the accounts of the Company and its wholly-owned subsidiary Dethrone Beverage, Inc. All significant inter-company balances and transactions have been eliminated upon consolidation.

HIGH PERFORMANCE BEVERAGES COMPANY

Notes to the Consolidated Financial Statements

(Unaudited)

NOTE 2 - SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES (cont'd)

Use of Estimates and Assumptions

Preparation of the consolidated financial statements in conformity with accounting principles generally accepted in the United States requires management to make estimates and assumptions that affect certain reported amounts and disclosures. Accordingly, actual results could differ from those estimates.

Inventory

Inventory is accounted for on a lower of cost or market basis. The inventory consists of completed bottled beverages.

Reclassifications

Certain comparative figures have been reclassified to conform to the current year presentation.

Loss per Common Share

Basic and diluted net income (loss) per common share has been calculated by dividing the net income (loss) for the period by the basic and diluted weighted average number of common shares. As of January 31, 2016 and July 31, 2015, independent third parties held 14,218,282 and 14,439,441 warrants outstanding, respectively, which have a potentially dilutive effect.

Subsequent Events

The Company evaluates subsequent events from the date of the balance sheet through the date when the financial statements are issued for disclosure consideration.

Recently Issued Accounting Pronouncements

The Company has implemented all new accounting pronouncements that are in effect and that may impact its financial statements and does not believe that there are any other new accounting pronouncements that have been issued that might have a material impact on its financial position or results of operations.

HIGH PERFORMANCE BEVERAGES COMPANY

Notes to the Consolidated Financial Statements

(Unaudited)

NOTE 3 - GOING CONCERN

The accompanying consolidated financial statements have been prepared assuming that the Company will continue as a going concern. As reflected in the accompanying consolidated financial statements, the Company had negative net working capital and a net stockholders’ deficit at January 31, 2016 and had no reliable source of ongoing debt or equity financing.

The Company is emphasizing a new product line involving the manufacture and sale of sports performance or energy drinks along with any other non-alcoholic beverage under the Trade Name, High Performance Beverages Company. However, there are uncertainties as to whether the Company will obtain sufficient financing to continue to their products or if there will be sufficient market demand for the products. It is management’s plan to raise additional funding by the issuances of debt and equity instruments.

The consolidated financial statements do not include any adjustments that might be necessary if the Company is unable to continue as a going concern.

NOTE 4 - CONVERTIBLE NOTES PAYABLE

Convertible notes payable consists of the following:

	January 31,		July 31,
Description	2016		2015
On November 15, 2012, the Company entered into a Senior Secured Promissory Note with an unaffiliated party under which the Company received a one-year loan with a principal balance of $100,000. This note bears interest at 20% per annum with interest payments due quarterly. In addition, the Company issued 2,500,000 shares of restricted common stock to the lender and Mr. Holley and McBride pledged their 56,250,000 shares of the Company’s common stock as collateral and transferred 1,000,000 shares of free trading shares to the lender. If the Company goes into default of the provisions of the note, it becomes convertible into the Company’s common stock at a price of $0.001 per share (100 million shares).

On September 17, 2015, the Company and the lender entered into an exchange agreement and combined this note with two other notes held by the same lender and issued a new note to the lender.	$	-	$	100,000

On February 27, 2013, the Company entered into a $335,000 convertible loan agreement. The agreement provides for a $35,000 original issue discount. The lender, at its discretion, may provide funds up to $300,000 to the Company. It provided $60,000 at the closing of the agreement on April 30, 2013. All loans under the agreement are payable in full one year after the funds are issued together with a prorated portion of the original issue discount. All amounts outstanding under the agreement become convertible, at the lender’s discretion, into shares of the Company’s common stock starting 180 days from the execution date of the agreement. The conversion rate per share is the lower of (i) $0.044 or (ii) 60% of the lowest trade price during the 25 trading days prior to a conversion notice. The lender has agreed that it will not execute any short trades and, at no time, will hold more than 4.9% of the Company’s outstanding common stock.

If the Company repays all amounts outstanding under the agreement within 90 days of the execution date, there will be no interest amounts due. If it does not pay all amounts due within 90 days of the execution date, it cannot make any other prepayments of the amounts outstanding without the consent of the lender. In addition, there will be a one-time interest charge of 12% of the amounts outstanding. The Company must also register all shares that are issuable under the agreement in any Registration Statement that it files with the SEC for any purpose. The Company has not filed a Registration Statement since this note was issued.

During the six months ended January 31, 2016, the Company repaid $18,400 by issuing 1,840,000 shares of common stock. As of January 31, 2016, this note was in default.		17,320		35,720

HIGH PERFORMANCE BEVERAGES COMPANY

Notes to the Consolidated Financial Statements

(Unaudited)

NOTE 4 - CONVERTIBLE NOTES PAYABLE (cont'd)

On April 30, 2013, the Company sold an 18% Senior Convertible Debenture in the principal amount of $60,000 (the “Debenture”). The Debenture matures on April 30, 2014 and has an interest rate of 18% per annum payable monthly and on each conversion date. The conversion price of the Debenture is 65% of the average of the lowest three closing bid prices of the Common Stock for the twenty trading days immediately prior to the conversion date.

Upon an Event of Default (as defined in the Debenture), the outstanding principal amount of the Debenture plus accrued but unpaid interest, liquidated damages and other amounts owing on the Debenture through the date of the acceleration shall become at the Debenture holder’s election immediately due and payable in cash at the Mandatory Default Amount (as defined in the Debenture). Commencing five days after the occurrence of an Event of Default that results in the eventual acceleration of the Debenture, the interest rate on the Debenture shall accrue at an interest rate equal to the lesser of 22% per annum or the maximum rate permitted under applicable law.

On September 17, 2015, the Company and the lender entered into an exchange agreement and combined this note with two other notes held by the same lender and issued a new note to the lender.	-	37,554

On October 10, 2013, the Company entered into a securities purchase agreement (the “SPA”) with an investor, pursuant to which the investor purchased a master promissory note (the “Master Note”) with a principal balance of $48,000 for a purchase price of $40,000 at an original issuance discount of $4,000. The Company also agreed to pay $4,000 worth of legal, accounting and due diligence costs to the investor.

Pursuant to the Master Note, the investor has the right, solely in the investor’s discretion, to subsequently purchase up to eight (8) additional promissory notes (each, an “Additional Note”, the Master Note and each Additional Note collectively, the “Notes”), at any time from the date of issuance of the Master Note until October 10, 2014. Each Additional Note shall have a principal balance of $22,000 and shall have a purchase price of $20,000, at an original issue discount of $2,000.

Pursuant to the Master Note, if the Company repays the entire balance of each Note prior to the prepayment opportunity date (as defined in the Master Note), the Company shall pay an interest rate equal to 0% per annum. If the Company does not repay the entire balance of each Note prior to the prepayment opportunity date each Note shall have a one-time interest charge equal to 12%, applied to the outstanding balance of each note.

Each note is convertible, at any time after the date six months from the purchase price date (as defined in the Master Note), into shares of the Company’s common stock at an exercise price equal to (i) the outstanding balance divided by (ii) 60% of the lowest intra-day trade price in the twenty-five (25) trading days immediately preceding the conversion, subject to certain adjustment as further described in the Master Note.

As of January 31, 2016, this note was in default.	116,160	72,027

HIGH PERFORMANCE BEVERAGES COMPANY

Notes to the Consolidated Financial Statements

(Unaudited)

NOTE 4 - CONVERTIBLE NOTES PAYABLE (cont'd)

On January 8, 2014, the Company sold an Original Issue Discount Convertible Promissory Note in the principal amount of $75,000, for cash consideration of $50,000. This note matured on July 8, 2014 and all overdue principal entailed a late fee at the rate of 22% per annum. The Company had the option to prepay this note for $100,000 at any time prior to the maturity date.

This note may be converted into common stock of the Company at any time after the maturity date at a fixed price of $0.0001 per share. However, if the stock price of the Company loses the bid at any time before the maturity date, the conversion price shall be $0.00001 per share. This note shall not be converted to the extent that such conversion would result in beneficial ownership by the holder and its affiliates to own more than 4.99% of the issued and outstanding shares of the Company’s common stock. Such limitations on conversion may be waived by the noteholder upon with not less than 61 days’ prior notice to the Company.

During the six months ended January 31, 2016, the Company repaid $11,965 by issuing 119,660 shares of common stock. In addition, $43,671 in principal was sold to another investor on September 10, 2015. As of January 31, 2016, this note was in default.	13,035	68,671

On March 25, 2014, the Company sold a note with a principal balance of $75,000 for a purchase price of $50,000 and an original issuance discount of $25,000. This note matured on September 25, 2014.

This note may be converted into common stock of the Company at any time after the maturity date at a fixed price of $0.0001 per share. However, if the stock price of the Company loses the bid, loses DTC eligibility, or gets “chilled for deposit” at any time before the maturity date, the conversion price shall be $0.00001 per share. This note shall not be converted to the extent that such conversion would result in beneficial ownership by the holder and its affiliates to own more than 4.99% of the issued and outstanding shares of the Company’s common stock. Such limitations on conversion may be waived by the noteholder upon with not less than 61 days’ prior notice to the Company.

As of January 31, 2016, this note was in default.	75,000	75,000

On March 31, 2014, the Company sold a note with a principal balance of $42,000 for a purchase price of $30,000. This note matured on September 30, 2014. Interest accrued at the rate of 15% per annum, compounding daily. At any time from the date hereof until no payment and/or repayment of funds due to the holder of this note, all principal, accrued but unpaid interest and all other payments due under this note shall be convertible into shares of common stock of the Company, at a conversion price of $.0001 at the option of the holder, in whole at any time and from time to time.

On September 17, 2015, the Company and the lender entered into an exchange agreement and combined this note with two other notes held by the same lender and issued a new note to the lender.	-	6,496

HIGH PERFORMANCE BEVERAGES COMPANY

Notes to the Consolidated Financial Statements

(Unaudited)

NOTE 4 - CONVERTIBLE NOTES PAYABLE (cont'd)

On June 3, 2014, the Company sold a note with a principal purchase price of $10,000. This note matured on June 2, 2015. Interest accrued at the rate of 8% per annum, compounding daily. At any time from the date hereof until no payment and/or repayment of funds due to the holder of this note, all principal, accrued but unpaid interest and all other payments due under the note shall be convertible into shares of common stock of the Company, at a conversion price of $.0001 at the option of the noteholder, in whole at any time and from time to time.

During the quarter ended October 31, 2015, the Company repaid $39,534 in interest and penalties by issuing 926,204 shares of common stock.	-	1,500

On June 6, 2014, the Company sold a note with a principal purchase price of $60,000. This note matured on June 5, 2015. Interest accrues at the rate of 8% per annum, compounding daily. At any time from the date hereof until no payment and/or repayment of funds due to the noteholder, all principal, accrued but unpaid interest and all other payments due under this note shall be convertible into shares of common stock of the Company, at a conversion price of $.0001 at the option of the noteholder, in whole at any time and from time to time.

During the quarter ended October 31, 2015, the Company repaid $39,756 by issuing 587,508 shares of common stock.	-	39,756

On June 4, 2014, a new lender assumed a $60,000 portion of existing debt. Pursuant to the original agreement, if the Company does not repay the entire balance of the maturity date, June 15, 2014, the note shall accrue interest at 22% per annum.

The note is convertible into shares of the Company’s common stock at an exercise price equal to (i) the outstanding balance divided by (ii) 60% of the lowest intra-day trade price in the twenty-five (25) trading days immediately preceding the conversion, subject to certain adjustment as further described in the original note.

As of January 31, 2016, the Company was in default on this note.	472,568	472,568

On June 6, 2014, the Company sold a note with a principal purchase price of $60,000. This note matured on June 5, 2015. Interest accrues at the rate of 8% per annum, compounding daily. This note is convertible into shares of the Company’s common stock at an exercise price equal to (i) the outstanding balance divided by (ii) 60% of the lowest intra-day trade price in the five (5) trading days immediately preceding the conversion, subject to certain adjustment as further described in the original note.

During the quarter ended October 31, 2015, the Company repaid $36,510 by issuing 543,404 shares of common stock.	-	36,510

On August 15, 2014, the Company sold a non interest bearing note with a principal purchase price of $66,000. This note was due on August 15, 2015. This note is convertible into shares of the Company’s common stock at an exercise price equal to (i) the outstanding balance divided by (ii) 50% of the lowest trade price in the twenty-five (25) trading days immediately preceding the conversion, subject to certain adjustment as further described in the original note.

As of January 31, 2016, the Company was in default on this note.	68,000	68,000

HIGH PERFORMANCE BEVERAGES COMPANY

Notes to the Consolidated Financial Statements

(Unaudited)

NOTE 4 - CONVERTIBLE NOTES PAYABLE (cont'd)

On August 26, 2014, a new Investor purchased from an original noteholder, a convertible note with a face value of $48,000 dated October 8, 2013, with a present balance of $62,234, including accrued interest. The terms of the original note remain the same.

Pursuant to the Master Note, the Investor held the right, solely in the Investor’s discretion, to subsequently purchase up to eight (8) additional promissory notes (each, an “Additional Note”, the Master Note and each additional note collectively, the “Notes”), at any time from the date of issuance of the Master Note until October 10, 2014. Each Additional Note had a principal balance of $22,000 and had a purchase price of $20,000, and an original issue discount of $2,000.

Pursuant to the Master Note, if the Company repays the entire balance of each of the Notes prior to the prepayment opportunity date (as defined in the Master Note), the Company shall pay an interest rate equal to 0% per annum. If the Company does not repay the entire balance of each Note prior to the prepayment opportunity date each Note shall have a one-time interest charge equal to 12%, applied to the outstanding balance of each note.

Each of the notes is convertible, at any time after the date six months from the Purchase Price Date (as defined in the Master Note), into shares of the Company’s common stock at an exercise price equal to (i) the outstanding balance divided by (ii) 60% of the lowest intra-day trade price in the twenty-five (25) trading days immediately preceding the conversion, subject to certain adjustment as further described in the Master Note.

As of January 31, 2016, this note was in default.	705,946	705,946

On August 27, 2014, the Company sold a 12% Convertible Redeemable Note in the principal amount of $160,000 pursuant to a Securities Purchase Agreement. The Note matured on March 27, 2015.

The Note may be converted into common stock of the Company at any time beginning on the 1st day of the date of the Note at a price equal to the lesser of (i) $0.01 or (ii) 60% of the lowest intraday bid price of the common stock as reported on OTCQB, for the five prior trading days.

As of January 31, 2016, this note was in default.	233,707	233,707

On October 2, 2014, the Company sold a 12% Convertible Redeemable Note in the principal amount of $58,000 pursuant to a Securities Purchase Agreement. The Note matured on May 2, 2015.

This note is convertible into shares of the Company’s common stock at an exercise price equal to (i) the outstanding balance divided by (ii) 40% of the lowest bid price for the thirty (30) trading days immediately preceding the conversion, subject to certain adjustment as further described in the note agreement.

During the six months ended January 31, 2016, the Company repaid $22,268 by issuing 6,433,892 shares of common stock. As of January 31, 2016, this note was in default.	3,462	25,730

HIGH PERFORMANCE BEVERAGES COMPANY

Notes to the Consolidated Financial Statements

(Unaudited)

NOTE 4 - CONVERTIBLE NOTES PAYABLE (cont'd)

On October 17, 2014, the Company sold a 1% Convertible Redeemable Note in the principal amount of $500,000 pursuant to a Securities Purchase Agreement.

This note matured on April 17, 2015. This note may be converted into common stock of the Company at any time beginning on the 1st day of the date of this note at a price equal to 56% of the lowest intraday bid price of the common stock as reported on OTCQB, for the five prior trading days.

As of January 31, 2016, this note was in default.	500,000	500,000

On November 28, 2014, the Company executed a convertible note payable in the amount of $800,000, which matured on May 28, 2015, bearing interest at 1% per annum. This note is convertible into the Company’s common stock at a variable conversion price equal to 56% of the market value at the time of conversion.

As of January 31, 2016, this note was in default.	800,000	800,000

On March 11, 2015, the Company executed a convertible note payable in the amount of $100,000 payable on September 5, 2015 bearing interest at 1% per annum. This note is convertible into the Company’s common stock at a variable conversion price equal to 56% of the market value at the time of conversion.

As of January 31, 2016, this note was in default.	100,000	100,000

On September 17, 2015, the Company entered into a Settlement Agreement with a lender. In accordance with the Settlement Agreement, the Company agreed to issue to the lender a convertible promissory note in the principal amount of $240,500, in exchange for the return and cancellation of certain outstanding debt held by the lender. The debt was comprised of an aggregate of $240,500 of principal and interest on i) a convertible debenture in the original principal amount of $60,000 issued to the lender on April 30, 2013, ii) a senior secured convertible promissory note with an original principal balance of $100,000, which the lender had assumed from an individual on June 17, 2013, and iii) a convertible note with an original principal amount of $42,000 issued to the lender on March 31, 2014.

The note is convertible into shares of the Company’s common stock at a price per share equal to fifty percent (50%) of the lowest closing bid price or closing sale price for a share of common stock during the ten (10) consecutive trading days immediately preceding the date of conversion. No effect shall be given to conversions that would result in the lender holding an aggregate of more than 4.99% of the Company’s outstanding Common Stock. If at any time after September 17, 2015 the Company issues or sells any shares of Common Stock for consideration per share lower than the conversion price the conversion price in effect shall be reduced to the new issuance price.

During the three months ended January 31, 2016, the Company repaid $70,000 by issuing 2,000,000 shares of common stock. This note matured on December 3, 2015. As of January 31, 2016, this note was in default.	170,500	-

HIGH PERFORMANCE BEVERAGES COMPANY

Notes to the Consolidated Financial Statements

(Unaudited)

NOTE 4 - CONVERTIBLE NOTES PAYABLE (cont'd)

On October 27, 2015, the Company executed a convertible note payable in the amount of $25,000 payable on April 26, 2016 bearing interest at 1% per annum. This note is convertible into the Company’s common stock at a variable conversion price equal to 56% of the market value at the time of conversion.		25,000			-

On September 10, 2015, an investor acquired a note with a principal balance of $43,671 from the original investor. In accordance with the terms of the original note, this note may be converted into common stock of the Company at any time after the maturity date at a fixed price of $0.0001 per share. However, if the stock price of the Company loses the bid at any time before the maturity date, the conversion price shall be $0.00001 per share. This note shall not be converted to the extent that such conversion would result in beneficial ownership by the holder and its affiliates to own more than 4.99% of the issued and outstanding shares of the Company’s common stock. Such limitations on conversion may be waived by the noteholder upon with not less than 61 days’ prior notice to the Company.

During the six months ended January 31, 2016, the Company repaid the note by issuing 87,456,860 shares of common stock.		-			-

On December 4, 2015, the Company executed a convertible note payable in the amount of $74,250 payable on June 4, 2016 bearing interest at 12% per annum. This note is convertible into the Company’s common stock at a variable conversion price equal to 56% of the market value at the time of conversion. The note was issued with an original issue discount of $6,750. This note is convertible into the Company’s common stock at a variable conversion price equal to 60% of the market value at the time of conversion, but no less than $0.00005 per share.		74,250			-

On December 7, 2015, an investor purchased a portion of a note and the related accrued interest, totaling $89,915. In accordance with the original terms of the note, the note shall have a one-time interest charge equal to 12%, applied to the outstanding balance of each note.

Each note is convertible, at any time after the date six months from the purchase price date (as defined in the Master Note), into shares of the Company’s common stock at an exercise price equal to (i) the outstanding balance divided by (ii) 60% of the lowest intra-day trade price in the twenty-five (25) trading days immediately preceding the conversion, subject to certain adjustment as further described in the note. During the three months ended January 31, 2016, the Company repaid $41,623 in principal by issuing 3,519,581 shares of the Company’s common stock.		48,292			-

On December 31, 2015, the Company executed a convertible note payable in the amount of $82,500, payable on September 31, 2016, bearing interest at 12% per annum. The note was issued with an original issue discount of $7,500. This note is convertible into the Company’s common stock at a variable conversion price equal to 60% of the market value at the time of conversion, but no less than $0.00005 per share.		82,500			-

Total		3,505,740			3,379,185
Less: debt discounts		(442,116	)		(1,652,229	)
Plus: amortization of discounts		323,655			1,629,462
Total convertible notes payable	$	3,387,279		$	3,356,418

HIGH PERFORMANCE BEVERAGES COMPANY

Notes to the Consolidated Financial Statements

(Unaudited)

NOTE 5 - DERIVATIVE LIABILITY

The convertible notes payable issued by the Company contain a variable conversion feature (the Variable Conversion Feature) that gives rise to a derivative liability. The Company has measured its derivative liability at fair value and recognized the derivative value as a current liability and recorded the derivative value on its consolidated balance sheet. The derivative is valued primarily using models based on unobservable inputs that are supported by little to no market activity. These inputs represent management’s best estimate of what market participants would use in pricing the liability at the measurement date and thus are classified as Level 3. Changes in the fair values of the derivative are recognized as earnings or losses in the current period.

The fair values of derivative liabilities related to the Variable Conversion Feature as of July 31, 2015, for derivative instruments issued during the six months ended January 31, 2016 and as of January 31, 2016 were estimated on the transaction dates and balance sheet dates under the following assumptions:

	July 31, 2015			Issuances / changes			January 31, 2016
Shares of common stock issuable upon exercise of debt		110,297,625			207,641,753			317,939,378
Estimated market value of common stock on measurement date	$	0.03		$	0.01		$	0.034
Exercise price	$	0.07		$	0.023		$	0.01
Risk free interest rate		0.33	%		0.01% to 0.11	%		0.40	%
Expected dividend yield		0.00	%		0.00	%		0.00	%
Expected volatility		384.93	%		118.60% to 693.3	%		341.12	%
Expected exercise term in years		0.8333			0.00			0.00

The changes in fair values of the derivative liabilities related to the convertible notes payable for the six months ended January 31, 2016 are summarized as follows:

Fair value of derivative liabilities at July 31, 2015	$	1,203,607
Conversion of derivative liabilities		(426,297	)
Change in fair value of derivative liabilities		2,352,805
Fair value of derivative liabilities at January 31, 2016	$	3,130,115

NOTE 6 - EQUITY

The Company is authorized to issue 5,000,000,000 shares of common stock and 1,000,000 shares of preferred stock.

On September 1, 2015, the Company issued 100,000 shares of common stock to a consultant for services rendered. The fair market value of these common stock is $25,000.

On September 1, 2015, the Company issued 10,000 shares of common stock to a consultant for services rendered. The fair market value of these common stock is $2,500.

On September 15, 2015, the Company settled a lawsuit by issuing 1,000,000 shares of common stock. These shares have a fair value of $220,000 on the date of issuance.

On September 22, 2015, the Company issued 50,000 shares of common stock to an athlete in exchange for an endorsement of its products. 10,000 shares had been recorded as a common stock to be issued as of July 31, 2015. The balance, 40,000 shares of common stock, was a bonus. The fair value of the additional 40,000 shares was $5,600 on the date of issuance.

During the three-month period ended October 31, 2015, the Company issued 5,000,000 shares of common stock upon the exercise of 221,159 warrants.

During the three-month period ended October 31, 2015, the Company issued 12,836,122 shares of common stock related to conversions of $286,569 in convertible debt, related accrued interest and fees during the period.

HIGH PERFORMANCE BEVERAGES COMPANY

Notes to the Consolidated Financial Statements

(Unaudited)

NOTE 6 – EQUITY (CONT’D)

On December 3, 2015, the Company issued 2,000,000 shares to an investor upon the conversion of $70,000 in principal.

On December 15, 2015, the Company issued 1,250,000 shares to an investor upon the conversion of $15,000 in principal.

On December 22, 2015, the Company issued 409,793 shares to an investor upon the conversion of $4,098 in principal and accrued interest.

On December 31, 2015, the Company issued 1,250,000 shares to an investor upon the conversion of $15,000 in principal.

On January 11, 2016, the Company issued 1,019,581 shares to an investor upon the conversion of $11,623 in principal.

NOTE 7 - RELATED PARTY TRANSACTIONS

The Company neither owns nor leases any real or personal property. The Company's office is provided to it by an officer who incurs no incremental costs as a result of the Company using the space. Therefore, he does not charge for its use. There is no written lease agreement, and no obligation for him to continue this arrangement.

NOTE 8 - COMMITMENTS AND CONTINGENCIES

Pending and Threatened Litigation

On or about January 29, 2015, Alpha Capital Anstalt (“Alpha”) filed a complaint against the Company for damages in connection with a note that they alleged was in default by the Company, which was answered on or about April 3, 2015. See Case 1:15-cv-00639-CM filed in the United States District Court, Southern District. It is still pending, discovery is complete, and Alpha has filed and served a motion for summary judgment. The Company plans to file an opposition, and the case will likely be settled in the meantime.

NOTE 9 - SUBSEQUENT EVENTS

On February 29, 2016, the Company completed a 1 for 100 reverse stock split. All per share amounts in the financial statements have been restated to reflect the reverse stock split.

On March 1, 2016, the Company issued 2,423,330 shares to an investor upon the conversion of $4,798 in principal.

On March 10, 2016, the Company issued 2,690,381 shares to an investor upon the conversion of $5,049 in principal.

Item 2. MANAGEMENT'S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND RESULTS OF OPERATIONS.

NOTE REGARDING FORWARD-LOOKING STATEMENTS

Certain matters discussed herein are forward-looking statements. Such forward-looking statements contained in this Form 10-Q involve risks and uncertainties, including statements as to:

	●	our future operating results;

	●	our business prospects;

	●	any contractual arrangements and relationships with third parties;

	●	the dependence of our future success on the general economy;

	●	any possible financings; and

	●	the adequacy of our cash resources and working capital.

These forward-looking statements can generally be identified as such because the context of the statement will include words such as “believe," “anticipate,” “expect,” “estimate” or words of similar meaning. Similarly, statements that describe our future plans, objectives or goals are also forward-looking statements. Such forward-looking statements are subject to certain risks and uncertainties which are described in close proximity to such statements and which could cause actual results to differ materially from those anticipated as of the date of filing of this Form 10-Q. Shareholders, potential investors and other readers are urged to consider these factors in evaluating the forward-looking statements and are cautioned not to place undue reliance on such forward-looking statements. The forward-looking statements included herein are only made as of the date of filing of this Form 10-Q, and we undertake no obligation to publicly update such forward-looking statements to reflect subsequent events or circumstances.

MANAGEMENT'S DISCUSSION AND ANALYSIS OR PLAN OF OPERATION

In October 2013, the Dethrone License Agreement was terminated and the Company entered into a license agreement with Throwdown Industries Holdings, LLC, a Delaware limited liability company (“Throwdown Licensor”), pursuant to which the Licensor granted an exclusive, non-sublicenseable and non-assignable right to the Company to use its trademarks and other intellectual properties (“Throwdown Trademarks”) solely in connection with the development, manufacture, distribution, marketing and sale of sports performance drinks within the United States and Canada (the “Throwdown License”) as well as a one-time right of first refusal to license other types of beverages.

Effective November 14, 2013, the Company changed its name to High Performance Beverages Company in order to better reflect the direction and business of the Company.

On July 23, 2014, the Company filed a Certificate of Amendment with the Secretary of State of the State of Nevada to increase the number of authorized shares of common stock from 500,000,000 to 2,500,000,000 shares, effective immediately.

On August 27, 2015, the Company filed a Certificate of Amendment with the Secretary of State of the State of Nevada to increase the number of authorized shares of common stock from 2,500,000,000 to 5,000,000,000 shares, effective immediately.

Current Status

We began distribution of our product in September 2015 through Amazon.com. Currently we have one flavor of our beverage, High Performance Punch, for sale on Amazon. It is sold in a pack of 12, 16oz bottles. We sold 819 packs from August 1, 2015 through October 31, 2015 and 372 packs from November 1, 2015 through January 31, 2016. Our initial production run was approximately 5,000 cases. These units are stored in a warehouse and shipped to Amazon on a periodic basis in order to keep sufficient product on hand in Amazaon’s warehouses to meet customer demand.

We promote our product through social media and with athlete endorsements. We have entered into contracts with several professional sports personalities (Jonathan Quick, Aldon Smith, Haloti Nagata, Taj Gibson, Matt Moulson, Brian Braham, Kenneth Draun, and Andrew Depaula) to represent us by endorsing our products. All contracts cover three years and require us to issue an aggregate of 205,634,091 restricted shares of common stock over the lives of the contracts. During the three and six months ended January 31, 2016, we have recorded an aggregate marketing expense of $7,500 and $21,119, respectively, relating to the shares that are issuable.

Three months ended January 31, 2016 compared with three months ended January 31, 2015

We had sales of $10,743 during the quarter ended January 31, 2016, which represents an increase of $10,743 over the quarter ended January 31, 2105. Our products are sold and fulfilled by Amazon.

We incurred cost of goods sold related to the sale of our product during the quarter ending January 31, 2016 of $10,000. This represents an increase of $10,000 from the prior year, when there were no sales or related cost of goods sold. Cost of goods sold represents 93% of revenue due to the costs associated with establishing an inventory position with Amazon.com, the associated fees, and the relatively high cost of manufacturing our product in small lots.

General and administrative expenses decreased by $303,772, from $405,082 during the three months ended January 31, 2015 to $101,310 during the three months ended January 31, 2016. The decrease was due to lower professional fees for legal and accounting services.

Marketing expense decreased by $65,098, from $79,408 during the three months ended January 31, 2015 to $14,310 during the three months ended January 31, 2016. The decrease was due to decreased marketing activities during the three months ended January 31, 2016 after establishing the product in the market.

Product development expense decreased by $96,500, from $117,500 during the three months ended January 31, 2015 to $21,000 during the three months ended January 31, 2016. The decrease was due to the cost of developing the current products that was conducted during the quarter ending January 31, 2015.

Compensation decreased by $37,560, from $59,560 during the three months ended January 31, 2015 to $22,000 during the three months ended January 31, 2016. The decrease was primarily due to a reduction in share based compensation expense.

Other expense decreased $74,895 from $1,041,605 during the three months ended January 31, 2015 compared to $966,710 during the three months ended January 31, 2016. The decrease is due to an increase in interest expense of $403,735, and a decrease in the change in the fair value of derivative liabilities of $478,630.

Net loss for the three months ended January 31, 2016 decreased by $578,568, from $1,703,155 during the three months ended January 31, 2015 to $1,124,587 during the three months ended January 31, 2016, primarily due to lower operating expenses and the change in fair value of derivative liabilities.

Six months ended January 31, 2016 compared with six months ended January 31, 2015

We had sales of $40,111 during the six months ended January 31, 2016, compared to $0 during the six months ended January 31, 2015, which represents an increase of $40,111 over the six months ended January 31, 2105. The increase is due to the initiation of product sales in September 2015. Our products are sold and fulfilled by Amazon.

We incurred cost of goods sold related to the sale of our product during the six months ending January 31, 2016 of $39,163. This represents an increase of $39,163 from the prior year, when we had no sales or cost of goods sold. Cost of goods sold represents 98% of revenue due to the costs associated with establishing an inventory position with Amazon.com, the associated fees, and the relatively high cost of manufacturing our product in small lots.

General and administrative expenses decreased by $279,043, from $552,226 during the six months ended January 31, 2015 to $273,183 during the six months ended January 31, 2016. The decrease was due to a decrease in professional fees for legal and accounting services of $292,136.

Marketing expense decreased by $107,700, from $135,629 during the six months ended January 31, 2015 to $27,929 during the six months ended January 31, 2016. The decrease was due to decreased web design and sponsorships during the six months ended January 31, 2016.

Product development expense decreased by $55,691, from $117,500 during the six months ended January 31, 2015 to $61,809 during the six months ended January 31, 2016. The decrease was due to the cost of developing the current products that was conducted during the six months ending January 31, 2015.

Compensation decreased by $50,965, from $387,080 during the six months ended January 31, 2015 to $336,115 during the six months ended January 31, 2016. The decrease was primarily due to a reduction in share based compensation expense.

Other expense increased $914,604 from $2,378,599 during the six months ended January 31, 2015 compared to $3,293,203 during the six months ended January 31, 2016. The increase is due to an increase in interest expense of $688,608, and an increase in the change in the fair value of derivative liabilities of $226,004.

Net loss for the six months ended January 31, 2016 increased by $420,257, from $3,571,034 during the six months ended January 31, 2015 to $3,991,291 during the six months ended January 31, 2016, primarily due to lower operating expenses and the change in fair value of derivative liabilities.

Liquidity

The Company has financed its operations through the private placement of debt and its common stock.

During the six months ended January 31, 2016, we obtained $100,000 from the sale of stock for cash proceeds, and $337,037 from borrowing on notes payable.

We will continue to seek financing as necessary but cannot give any assurances that we will be successful in doing so.

We are a public company and, as such, have incurred and will continue to incur additional significant expenses for legal, accounting and related services. Once we become a public entity, subject to the reporting requirements of the Exchange Act of '34, we will incur ongoing expenses associated with professional fees for accounting, legal and a host of other expenses including annual reports and proxy statements, if required.

Recent Accounting Pronouncements

Critical Accounting Policies

The preparation of financial statements and related notes requires us to make judgments, estimates, and assumptions that affect the reported amounts of assets, liabilities, revenue and expenses, and related disclosure of contingent assets and liabilities.

An accounting policy is considered to be critical if it requires an accounting estimate to be made based on assumptions about matters that are highly uncertain at the time the estimate is made, and if different estimates that reasonably could have been used, or changes in the accounting estimates that are reasonably likely to occur periodically, could materially impact the financial statements.

Financial Reporting Release No. 60 requires all companies to include a discussion of critical accounting policies or methods used in the preparation of financial statements. There are no critical policies or decisions that rely on judgments that are based on assumptions about matters that are highly uncertain at the time the estimate is made. The financial statements include a summary of the significant accounting policies and methods used in the preparation of our financial statements.

Seasonality

We do not yet have a basis to determine whether our business will be seasonal.

Off-Balance Sheet Arrangements

We have no off-balance sheet arrangements as defined in Item 303(a)(4)(ii) of Regulation S-K, obligations under any guarantee contracts or contingent obligations. We also have no other commitments, other than the costs of being a public company that will increase our operating costs or cash requirements in the future.

Item 3. QUANTITATIVE AND QUALITATIVE DISCLOSURES ABOUT MARKET RISK

Pursuant to Item 305(e) of Regulation S-K (§ 229.305(e)), the Company is not required to provide the information required by this Item as it is a “smaller reporting company,” as defined by Rule 229.10(f)(1).

Item 4. CONTROLS AND PROCEDURES

Disclosure Controls and Procedures

Our management is responsible for establishing and maintaining adequate internal control of the effectiveness of the design and operation of our disclosure controls and procedures, as defined in Rules 13a-15(e) and 15d-15(e) under the Securities Exchange Act of 1934, as of the end of the fiscal year covered by this report. Disclosure controls and procedures means that the material information required to be included in our Securities and Exchange Commission reports is recorded, processed, summarized and reported within the time periods specified in SEC rules and forms relating to our company. The Company's internal control over financial reporting is designed to provide reasonable assurance regarding the reliability of financial reporting and the preparation of financial statements for external purposes in accordance with generally accepted accounting principles.

Our disclosure controls and procedures include those policies and procedures that:

●

Pertain to the maintenance of records that, in reasonable detail, accurately and fairly reflect the transactions and dispositions of the assets of the Company;

●

Provide reasonable assurance that transactions are recorded as necessary to permit preparation of financial statements in accordance with generally accepted accounting principles, and

●

Ensure that our receipts and expenditures are being made only in accordance with authorizations of the Company's management and directors; and

●

Provide reasonable assurance regarding prevention or timely detection of unauthorized acquisition, use or disposition of our assets that could have a material effect on the financial statements.

As of January 31, 2016, our management conducted an assessment of the effectiveness of the Company's internal control over financial reporting. In making this assessment, management followed an approach based on the framework set forth in Internal Control-Integrated Framework issued by the Committee of Sponsoring Organizations of the Treadway Commission (known as “COSO”). Based on this assessment, management determined that the Company's internal control over financial reporting was not effective to ensure that material information relating to the Company is recorded, processed, summarized, and reported in a timely manner.

We have made significant attempts to correct this issue including entering into an agreement to outsource our accounting and financial reporting functions to Clear Financial Solutions, Inc. of Houston, Texas. Management believes this arrangement will ensure the timely filing of future financial reports.

This quarterly report does not include an attestation report of the Company's registered public accounting firm regarding internal control over financial reporting. Management's report was not subject to attestation by the Company's registered public accounting firm pursuant to rules of the Securities and Exchange Commission that permit the Company to provide only management's report in this quarterly report.

PART II - OTHER INFORMATION

Item 1. Legal Proceedings

Pending and Threatened Litigation

Item 1A. Risk Factors

The Company, as a smaller reporting company, is not required to provide the information required by this item.

Item 2. Unregistered Sales of Equity Securities and Use of Proceeds

On December 3, 2015, the Company issued 2,000,000 shares to an investor upon the conversion of $70,000 in principal. The Company claims an exemption from the registration requirements of the Act for the private placement of the securities referenced herein pursuant to Section 4(2) of the Securities Act of 1933 since, among other things, the transaction did not involve a public offering.

On December 15, 2015, the Company issued 1,250,000 shares to an investor upon the conversion of $15,000 in principal. The Company claims an exemption from the registration requirements of the Act for the private placement of the securities referenced herein pursuant to Section 4(2) of the Securities Act of 1933 since, among other things, the transaction did not involve a public offering.

On December 22, 2015, the Company issued 409,793 shares to an investor upon the conversion of $4,098 in principal and accrued interest. The Company claims an exemption from the registration requirements of the Act for the private placement of the securities referenced herein pursuant to Section 4(2) of the Securities Act of 1933 since, among other things, the transaction did not involve a public offering.

On December 31, 2015, the Company issued 1,250,000 shares to an investor upon the conversion of $15,000 in principal. The Company claims an exemption from the registration requirements of the Act for the private placement of the securities referenced herein pursuant to Section 4(2) of the Securities Act of 1933 since, among other things, the transaction did not involve a public offering.

On January 11, 2016, the Company issued 1,019,581 shares to an investor upon the conversion of $11,623 in principal. The Company claims an exemption from the registration requirements of the Act for the private placement of the securities referenced herein pursuant to Section 4(2) of the Securities Act of 1933 since, among other things, the transaction did not involve a public offering.

Item 3. Defaults Upon Senior Securities

None

Item 4. Mine Safety Disclosures

Not applicable

Item 5. Other Information

None

Item 6. Exhibits and Reports of Form 8-K

(a) Exhibits

31.1		Certifications pursuant to Section 302 of Sarbanes Oxley Act of 2002

32.1		Certifications pursuant to Section 906 of Sarbanes Oxley Act of 2002

Pursuant to the requirements of the Securities and Exchange Act of 1934, the registrant has duly caused this report to be signed on its behalf by the undersigned thereunto duly authorized.

	HIGH PERFORMANCE BEVERAGES COMPANY
	(Registrant)

	/s/ Toby McBride
	Toby McBride
	Title: President and Chief Financial Officer

March 21, 2016

Exhibit 31.1

Section 302 Certification of Chief Executive Officer and Chief Financial Officer

I have reviewed this quarterly report on Form 10-Q of High Performance Beverages Company;

Based on my knowledge, this report does not contain any untrue statement of a material fact or omit to state a material fact necessary to make the statements made, in light of the circumstances under which such statements were made, not misleading with respect to the period covered by this report;

Based on my knowledge, the financial statements, and other financial information included in this report, fairly present in all material respects the financial condition, results of operations and cash flows of the registrant as of, and for, the periods presented in this report;

I am responsible for establishing and maintaining disclosure controls and procedures (as defined in Exchange Act Rules 13a-15(e) and 15d-15(e)) and internal control over financial reporting (as defined in Exchange Act Rules 13a-15(f) and 15d-15(f)) for the registrant and have:

(a)

Designed such disclosure controls and procedures, or caused such disclosure controls and procedures to be designed under our supervision, to ensure that material information relating to the registrant, including its consolidated subsidiaries, is made known to us by others within those entities, particularly during the period in which this report is being prepared;

(b)

Designed such internal controls over financial reporting, or caused such internal control over financial reporting to be designed under our supervision, to provide reasonable assurance regarding the reliability of financial reporting and the preparation of financial statements for external purposes in accordance with generally accepted accounting principles;

(c)

Evaluated the effectiveness of the registrant’s disclosure controls and procedures and presented in this report our conclusions about the effectiveness of the disclosure controls and procedures, as of the end of the period covered by this report based on such evaluation; and

(d)

Disclosed in this report any change in the registrant’s internal control over financial reporting that occurred during the registrant’s most recent fiscal quarter that has materially affected, or is reasonably likely to materially affect, the registrant’s internal control over financial reporting; and

I have disclosed, based on our most recent evaluation of internal control over financial reporting, to the registrant’s auditors and the audit committee of the registrant’s board of directors (or persons performing the equivalent functions):

(a)

All significant deficiencies and material weaknesses in the design or operation of internal control over financial reporting which are reasonably likely to adversely affect the registrant’s ability to record, process, summarize and report financial information; and

(b)

Any fraud, whether or not material, that involves management or other employees who have a significant role in the registrant’s internal control over financial reporting.

Dated: March 21, 2016

/s/ Toby McBride
Toby McBride
Title: Chief Executive Officer and Chief Financial Officer

Exhibit 32.1

CERTIFICATION PURSUANT TO 18 U.S.C. SECTION 1350, AS ADOPTED PURSUANT TO

SECTION 906 OF THE SARBANES-OXLEY ACT OF 2002

In connection with the Quarterly Report of High Performance Beverages Company (the “Company”) on Form 10-Q for the period ended January 31, 2016 as filed with the Securities and Exchange Commission on the date hereof (the “Report”), I, Toby McBride, Chief Executive and Chief Financial Officer of the Company, certify, pursuant to 18 U.S.C. § 1350, as adopted pursuant to § 906 of the Sarbanes-Oxley Act of 2002, that to my knowledge:

The Report fully complies with requirements of section 13(a) or 15(d) of the Securities Exchange Act of 1934; and

The information contained in the Report fairly presents, in all material respects, the financial condition and result of operations of the Company.

Dated: March 21, 2016

/s/ Toby McBride
Toby McBride
Title: Chief Executive Officer and Chief Financial Officer

Document and Entity Information - shares	6 Months Ended
Document and Entity Information - shares	Jan. 31, 2016	Mar. 18, 2016
Document and Entity Information [Abstract]
Entity Registrant Name	HIGH PERFORMANCE BEVERAGES CO.
Entity Central Index Key	0001504222
Amendment Flag	false
Current Fiscal Year End Date	--07-31
Document Type	10-Q
Document Period End Date	Jan. 31, 2016
Document Fiscal Period Focus	Q2
Document Fiscal Year Focus	2016
Entity Filer Category	Smaller Reporting Company
Entity Common Stock, Shares Outstanding		54,043,323

Consolidated Balance Sheets (Unaudited) - USD ($)	Jan. 31, 2016	Jul. 31, 2015
Current Assets
Cash and cash equivalents	$ 17,343	$ 144,093
Accounts receivable	268
Inventory	20,671
Total Current Assets	38,282	$ 144,093
Total Assets	38,282	144,093
Current Liabilities
Accounts payable and accrued expenses	881,734	759,190
Note payable	6,900	6,900
Convertible notes payable, net	3,387,279	3,356,418
Derivative liabilities	3,130,115	1,203,607
Total Liabilities	7,406,028	5,326,115
Stockholders' Deficit
Preferred stock: $0.001 par value; 1,000,000 shares authorized; 100,000 shares issued and outstanding	100	100
Common stock: $0.001 par value; 5,000,000,000 shares authorized; 48,929,612 and 24,004,116 issued and outstanding at January 31, 2016 and July 31, 2015, respectively	48,931	24,004
Stock payable	256,401	148,066
Additional paid-in capital	7,307,041	5,634,736
Accumulated deficit	(14,980,219)	(10,988,928)
Total Stockholders' Deficit	(7,367,746)	(5,182,022)
Total Liabilities and Stockholders' Deficit	$ 38,282	$ 144,093

Consolidated Balance Sheets (Unaudited) (Parenthetical) - $ / shares	Jan. 31, 2016	Jul. 31, 2015
Statement of Financial Position [Abstract]
Preferred stock, par value	$ 0.001	$ 0.001
Preferred stock, shares authorized	1,000,000	1,000,000
Preferred stock, shares issued	100,000	100,000
Preferred stock, shares outstanding	100,000	100,000
Common stock, par value	$ 0.001	$ 0.001
Common stock, shares authorized	5,000,000,000	5,000,000,000
Common stock, shares issued	48,929,612	24,004,116
Common stock, shares outstanding	48,929,612	24,004,116

Consolidated Statements of Operations (Unaudited) - USD ($)	3 Months Ended		6 Months Ended
	Jan. 31, 2016	Jan. 31, 2015	Jan. 31, 2016	Jan. 31, 2015
Income Statement [Abstract]
REVENUES	$ 10,743		$ 40,111
COST OF GOODS SOLD	10,000		39,163
GROSS PROFIT	743		948
OPERATING EXPENSES
General and administrative	101,310	$ 405,082	273,183	$ 552,226
Marketing	14,310	79,408	27,929	135,629
Product development	21,000	117,500	61,809	117,500
Compensation	22,000	59,560	336,115	387,080
TOTAL OPERATING EXPENSES	$ 158,620	$ 661,550	699,036	$ 1,192,435
OTHER (INCOME) EXPENSE
Interest income			(8)
Interest expense	$ 479,849	$ 76,114	940,406	$ 251,798
Change in fair value of derivative liabilities	486,861	965,491	2,352,805	2,126,801
TOTAL OTHER EXPENSE	966,710	1,041,605	3,293,203	2,378,599
NET LOSS	$ (1,124,587)	$ (1,703,155)	$ (3,991,291)	$ (3,571,034)
NET LOSS PER COMMON SHARE: BASIC AND DILUTED	$ (0.02)	$ (0.80)	$ (0.10)	$ (1.29)
WEIGHTED AVERAGE NUMBER OF COMMON SHARES OUTSTANDING: BASIC AND DILUTED	47,030,827	2,120,194	40,974,819	1,612,835

Consolidated Statements of Cash Flows (Unaudited) - USD ($)	6 Months Ended
	Jan. 31, 2016	Jan. 31, 2015
CASH FLOWS FROM OPERATING ACTIVITIES
Net loss	$ (3,991,291)	$ (3,571,034)
Adjustments to reconcile net loss to net cash used in operating activities
Share-based compensation	262,935	60,985
Amortization of debt discounts	323,655	52,193
Change in fair value of derivative liabilities	2,352,805	2,126,801
Penalty interest expense	370,611	$ 2,922
Changes in operating assets and liabilities
Accounts receivable	(268)
Inventory	(20,671)
Accounts payable and accrued expenses	138,437	$ 118,334
Cash Flows Used in Operating Activities	(563,787)	$ (1,209,799)
CASH FLOWS FROM FINANCING ACTIVITIES
Proceeds from sale of common stock	100,000
Proceeds from issuances of convertible notes payable	337,037	$ 1,596,934
Cash Flows Provided by Financing Activities	437,037	1,596,934
NET CHANGE IN CASH AND CASH EQUIVALENTS	(126,750)	387,135
Cash and cash equivalents, beginning of period	144,093	10,485
Cash and cash equivalents, end of period	$ 17,343	$ 397,620
SUPPLEMENTAL CASH FLOWS INFORMATION
Cash paid for interest
Cash paid for income taxes
NONCASH INVESTING AND FINANCING ACTIVITIES
Debt discounts from fair value of derivative liabilities	$ 644,389
Debt discounts on convertible notes payable	163,432
Common stock issued for exercise of warrants	5,000	$ 173,574
Conversion of convertible notes payable and interest payable to common stock	$ 402,290	$ 278,049

Organization	6 Months Ended
Organization	Jan. 31, 2016
Organization [Abstract]
ORGANIZATION	NOTE 1 - ORGANIZATION High Performance Beverages Company (formerly known as Dethrone Royalty Holdings, Inc. and Exclusive Building Services, Inc.) (the “Company”) was founded as an unincorporated DBA in February 1997 and was incorporated as a C corporation under the laws of the State of Nevada on October 11, 2010. Effective February 29, 2016, the Company completed a 1 for 100 reverse stock split. All per share amounts have been adjusted to reflect the reverse stock split. Currently, the Company is selling its beverage products online through Amazon.com.

Summary of Significant Accounting Policies	6 Months Ended
Summary of Significant Accounting Policies	Jan. 31, 2016
Summary of Significant Accounting Policies [Abstract]
SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES	NOTE 2 - SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES Interim financial statements The accompanying interim unaudited financial statements and related notes have been prepared in accordance with accounting principles generally accepted in the United States of America (“U.S. GAAP”) for interim financial information, and with the rules and regulations of the United States Securities and Exchange Commission set forth in Article 8 of Regulation S-X. Accordingly, they do not include all of the information and footnotes required by U.S. GAAP for complete financial statements. The interim unaudited financial statements furnished reflect all adjustments (consisting of normal recurring accruals) which are, in the opinion of management, necessary to a fair statement of the results for the interim periods presented. Unaudited interim results are not necessarily indicative of the results for the full fiscal year. These financial statements should be read in conjunction with the financial statements of the Company for the fiscal year ended July 31, 2015 and notes thereto contained in the Company’s Annual Report on Form 10-K. Basis of Accounting The Company’s consolidated financial statements are prepared using the accrual method of accounting. These consolidated financial statements include the accounts of the Company and its wholly-owned subsidiary Dethrone Beverage, Inc. All significant inter-company balances and transactions have been eliminated upon consolidation. Use of Estimates and Assumptions Preparation of the consolidated financial statements in conformity with accounting principles generally accepted in the United States requires management to make estimates and assumptions that affect certain reported amounts and disclosures. Accordingly, actual results could differ from those estimates. Inventory Inventory is accounted for on a lower of cost or market basis. The inventory consists of completed bottled beverages. Reclassifications Certain comparative figures have been reclassified to conform to the current year presentation. Loss per Common Share Basic and diluted net income (loss) per common share has been calculated by dividing the net income (loss) for the period by the basic and diluted weighted average number of common shares. As of January 31, 2016 and July 31, 2015, independent third parties held 14,218,282 and 14,439,441 warrants outstanding, respectively, which have a potentially dilutive effect. Subsequent Events The Company evaluates subsequent events from the date of the balance sheet through the date when the financial statements are issued for disclosure consideration. Recently Issued Accounting Pronouncements The Company has implemented all new accounting pronouncements that are in effect and that may impact its financial statements and does not believe that there are any other new accounting pronouncements that have been issued that might have a material impact on its financial position or results of operations.

Going Concern	6 Months Ended
Going Concern	Jan. 31, 2016
Going Concern [Abstract]
GOING CONCERN	NOTE 3 - GOING CONCERN The accompanying consolidated financial statements have been prepared assuming that the Company will continue as a going concern. As reflected in the accompanying consolidated financial statements, the Company had negative net working capital and a net stockholders’ deficit at January 31, 2016 and had no reliable source of ongoing debt or equity financing. The Company is emphasizing a new product line involving the manufacture and sale of sports performance or energy drinks along with any other non-alcoholic beverage under the Trade Name, High Performance Beverages Company. However, there are uncertainties as to whether the Company will obtain sufficient financing to continue to their products or if there will be sufficient market demand for the products. It is management’s plan to raise additional funding by the issuances of debt and equity instruments. The consolidated financial statements do not include any adjustments that might be necessary if the Company is unable to continue as a going concern.

Convertible Notes Payable

6 Months Ended

Jan. 31, 2016

Convertible Notes Payable [Abstract]

CONVERTIBLE NOTES PAYABLE

NOTE 4 - CONVERTIBLE NOTES PAYABLE

Convertible notes payable consists of the following:

	January 31,		July 31,
Description	2016		2015
On November 15, 2012, the Company entered into a Senior Secured Promissory Note with an unaffiliated party under which the Company received a one-year loan with a principal balance of $100,000. This note bears interest at 20% per annum with interest payments due quarterly. In addition, the Company issued 2,500,000 shares of restricted common stock to the lender and Mr. Holley and McBride pledged their 56,250,000 shares of the Company’s common stock as collateral and transferred 1,000,000 shares of free trading shares to the lender. If the Company goes into default of the provisions of the note, it becomes convertible into the Company’s common stock at a price of $0.001 per share (100 million shares).

On September 17, 2015, the Company and the lender entered into an exchange agreement and combined this note with two other notes held by the same lender and issued a new note to the lender.	$	-	$	100,000

On February 27, 2013, the Company entered into a $335,000 convertible loan agreement. The agreement provides for a $35,000 original issue discount. The lender, at its discretion, may provide funds up to $300,000 to the Company. It provided $60,000 at the closing of the agreement on April 30, 2013. All loans under the agreement are payable in full one year after the funds are issued together with a prorated portion of the original issue discount. All amounts outstanding under the agreement become convertible, at the lender’s discretion, into shares of the Company’s common stock starting 180 days from the execution date of the agreement. The conversion rate per share is the lower of (i) $0.044 or (ii) 60% of the lowest trade price during the 25 trading days prior to a conversion notice. The lender has agreed that it will not execute any short trades and, at no time, will hold more than 4.9% of the Company’s outstanding common stock.

If the Company repays all amounts outstanding under the agreement within 90 days of the execution date, there will be no interest amounts due. If it does not pay all amounts due within 90 days of the execution date, it cannot make any other prepayments of the amounts outstanding without the consent of the lender. In addition, there will be a one-time interest charge of 12% of the amounts outstanding. The Company must also register all shares that are issuable under the agreement in any Registration Statement that it files with the SEC for any purpose. The Company has not filed a Registration Statement since this note was issued.

During the six months ended January 31, 2016, the Company repaid $18,400 by issuing 1,840,000 shares of common stock. As of January 31, 2016, this note was in default.		17,320		35,720

On April 30, 2013, the Company sold an 18% Senior Convertible Debenture in the principal amount of $60,000 (the “Debenture”). The Debenture matures on April 30, 2014 and has an interest rate of 18% per annum payable monthly and on each conversion date. The conversion price of the Debenture is 65% of the average of the lowest three closing bid prices of the Common Stock for the twenty trading days immediately prior to the conversion date.

Upon an Event of Default (as defined in the Debenture), the outstanding principal amount of the Debenture plus accrued but unpaid interest, liquidated damages and other amounts owing on the Debenture through the date of the acceleration shall become at the Debenture holder’s election immediately due and payable in cash at the Mandatory Default Amount (as defined in the Debenture). Commencing five days after the occurrence of an Event of Default that results in the eventual acceleration of the Debenture, the interest rate on the Debenture shall accrue at an interest rate equal to the lesser of 22% per annum or the maximum rate permitted under applicable law.

On September 17, 2015, the Company and the lender entered into an exchange agreement and combined this note with two other notes held by the same lender and issued a new note to the lender.	-	37,554

On October 10, 2013, the Company entered into a securities purchase agreement (the “SPA”) with an investor, pursuant to which the investor purchased a master promissory note (the “Master Note”) with a principal balance of $48,000 for a purchase price of $40,000 at an original issuance discount of $4,000. The Company also agreed to pay $4,000 worth of legal, accounting and due diligence costs to the investor.

Pursuant to the Master Note, the investor has the right, solely in the investor’s discretion, to subsequently purchase up to eight (8) additional promissory notes (each, an “Additional Note”, the Master Note and each Additional Note collectively, the “Notes”), at any time from the date of issuance of the Master Note until October 10, 2014. Each Additional Note shall have a principal balance of $22,000 and shall have a purchase price of $20,000, at an original issue discount of $2,000.

Pursuant to the Master Note, if the Company repays the entire balance of each Note prior to the prepayment opportunity date (as defined in the Master Note), the Company shall pay an interest rate equal to 0% per annum. If the Company does not repay the entire balance of each Note prior to the prepayment opportunity date each Note shall have a one-time interest charge equal to 12%, applied to the outstanding balance of each note.

Each note is convertible, at any time after the date six months from the purchase price date (as defined in the Master Note), into shares of the Company’s common stock at an exercise price equal to (i) the outstanding balance divided by (ii) 60% of the lowest intra-day trade price in the twenty-five (25) trading days immediately preceding the conversion, subject to certain adjustment as further described in the Master Note.

As of January 31, 2016, this note was in default.	116,160	72,027

On January 8, 2014, the Company sold an Original Issue Discount Convertible Promissory Note in the principal amount of $75,000, for cash consideration of $50,000. This note matured on July 8, 2014 and all overdue principal entailed a late fee at the rate of 22% per annum. The Company had the option to prepay this note for $100,000 at any time prior to the maturity date.

This note may be converted into common stock of the Company at any time after the maturity date at a fixed price of $0.0001 per share. However, if the stock price of the Company loses the bid at any time before the maturity date, the conversion price shall be $0.00001 per share. This note shall not be converted to the extent that such conversion would result in beneficial ownership by the holder and its affiliates to own more than 4.99% of the issued and outstanding shares of the Company’s common stock. Such limitations on conversion may be waived by the noteholder upon with not less than 61 days’ prior notice to the Company.

During the six months ended January 31, 2016, the Company repaid $11,965 by issuing 119,660 shares of common stock. In addition, $43,671 in principal was sold to another investor on September 10, 2015. As of January 31, 2016, this note was in default.	13,035	68,671

On March 25, 2014, the Company sold a note with a principal balance of $75,000 for a purchase price of $50,000 and an original issuance discount of $25,000. This note matured on September 25, 2014.

This note may be converted into common stock of the Company at any time after the maturity date at a fixed price of $0.0001 per share. However, if the stock price of the Company loses the bid, loses DTC eligibility, or gets “chilled for deposit” at any time before the maturity date, the conversion price shall be $0.00001 per share. This note shall not be converted to the extent that such conversion would result in beneficial ownership by the holder and its affiliates to own more than 4.99% of the issued and outstanding shares of the Company’s common stock. Such limitations on conversion may be waived by the noteholder upon with not less than 61 days’ prior notice to the Company.

As of January 31, 2016, this note was in default.	75,000	75,000

On March 31, 2014, the Company sold a note with a principal balance of $42,000 for a purchase price of $30,000. This note matured on September 30, 2014. Interest accrued at the rate of 15% per annum, compounding daily. At any time from the date hereof until no payment and/or repayment of funds due to the holder of this note, all principal, accrued but unpaid interest and all other payments due under this note shall be convertible into shares of common stock of the Company, at a conversion price of $.0001 at the option of the holder, in whole at any time and from time to time.

On September 17, 2015, the Company and the lender entered into an exchange agreement and combined this note with two other notes held by the same lender and issued a new note to the lender.	-	6,496

On June 3, 2014, the Company sold a note with a principal purchase price of $10,000. This note matured on June 2, 2015. Interest accrued at the rate of 8% per annum, compounding daily. At any time from the date hereof until no payment and/or repayment of funds due to the holder of this note, all principal, accrued but unpaid interest and all other payments due under the note shall be convertible into shares of common stock of the Company, at a conversion price of $.0001 at the option of the noteholder, in whole at any time and from time to time.

During the quarter ended October 31, 2015, the Company repaid $39,534 in interest and penalties by issuing 926,204 shares of common stock.	-	1,500

On June 6, 2014, the Company sold a note with a principal purchase price of $60,000. This note matured on June 5, 2015. Interest accrues at the rate of 8% per annum, compounding daily. At any time from the date hereof until no payment and/or repayment of funds due to the noteholder, all principal, accrued but unpaid interest and all other payments due under this note shall be convertible into shares of common stock of the Company, at a conversion price of $.0001 at the option of the noteholder, in whole at any time and from time to time.

During the quarter ended October 31, 2015, the Company repaid $39,756 by issuing 587,508 shares of common stock.	-	39,756

On June 4, 2014, a new lender assumed a $60,000 portion of existing debt. Pursuant to the original agreement, if the Company does not repay the entire balance of the maturity date, June 15, 2014, the note shall accrue interest at 22% per annum.

The note is convertible into shares of the Company’s common stock at an exercise price equal to (i) the outstanding balance divided by (ii) 60% of the lowest intra-day trade price in the twenty-five (25) trading days immediately preceding the conversion, subject to certain adjustment as further described in the original note.

As of January 31, 2016, the Company was in default on this note.	472,568	472,568

On June 6, 2014, the Company sold a note with a principal purchase price of $60,000. This note matured on June 5, 2015. Interest accrues at the rate of 8% per annum, compounding daily. This note is convertible into shares of the Company’s common stock at an exercise price equal to (i) the outstanding balance divided by (ii) 60% of the lowest intra-day trade price in the five (5) trading days immediately preceding the conversion, subject to certain adjustment as further described in the original note.

During the quarter ended October 31, 2015, the Company repaid $36,510 by issuing 543,404 shares of common stock.	-	36,510

On August 15, 2014, the Company sold a non interest bearing note with a principal purchase price of $66,000. This note was due on August 15, 2015. This note is convertible into shares of the Company’s common stock at an exercise price equal to (i) the outstanding balance divided by (ii) 50% of the lowest trade price in the twenty-five (25) trading days immediately preceding the conversion, subject to certain adjustment as further described in the original note.

As of January 31, 2016, the Company was in default on this note.	68,000	68,000

On August 26, 2014, a new Investor purchased from an original noteholder, a convertible note with a face value of $48,000 dated October 8, 2013, with a present balance of $62,234, including accrued interest. The terms of the original note remain the same.

Pursuant to the Master Note, the Investor held the right, solely in the Investor’s discretion, to subsequently purchase up to eight (8) additional promissory notes (each, an “Additional Note”, the Master Note and each additional note collectively, the “Notes”), at any time from the date of issuance of the Master Note until October 10, 2014. Each Additional Note had a principal balance of $22,000 and had a purchase price of $20,000, and an original issue discount of $2,000.

Pursuant to the Master Note, if the Company repays the entire balance of each of the Notes prior to the prepayment opportunity date (as defined in the Master Note), the Company shall pay an interest rate equal to 0% per annum. If the Company does not repay the entire balance of each Note prior to the prepayment opportunity date each Note shall have a one-time interest charge equal to 12%, applied to the outstanding balance of each note.

Each of the notes is convertible, at any time after the date six months from the Purchase Price Date (as defined in the Master Note), into shares of the Company’s common stock at an exercise price equal to (i) the outstanding balance divided by (ii) 60% of the lowest intra-day trade price in the twenty-five (25) trading days immediately preceding the conversion, subject to certain adjustment as further described in the Master Note.

As of January 31, 2016, this note was in default.	705,946	705,946

On August 27, 2014, the Company sold a 12% Convertible Redeemable Note in the principal amount of $160,000 pursuant to a Securities Purchase Agreement. The Note matured on March 27, 2015.

The Note may be converted into common stock of the Company at any time beginning on the 1st day of the date of the Note at a price equal to the lesser of (i) $0.01 or (ii) 60% of the lowest intraday bid price of the common stock as reported on OTCQB, for the five prior trading days.

As of January 31, 2016, this note was in default.	233,707	233,707

On October 2, 2014, the Company sold a 12% Convertible Redeemable Note in the principal amount of $58,000 pursuant to a Securities Purchase Agreement. The Note matured on May 2, 2015.

This note is convertible into shares of the Company’s common stock at an exercise price equal to (i) the outstanding balance divided by (ii) 40% of the lowest bid price for the thirty (30) trading days immediately preceding the conversion, subject to certain adjustment as further described in the note agreement.

During the six months ended January 31, 2016, the Company repaid $22,268 by issuing 6,433,892 shares of common stock. As of January 31, 2016, this note was in default.	3,462	25,730

On October 17, 2014, the Company sold a 1% Convertible Redeemable Note in the principal amount of $500,000 pursuant to a Securities Purchase Agreement.

This note matured on April 17, 2015. This note may be converted into common stock of the Company at any time beginning on the 1st day of the date of this note at a price equal to 56% of the lowest intraday bid price of the common stock as reported on OTCQB, for the five prior trading days.

As of January 31, 2016, this note was in default.	500,000	500,000

On November 28, 2014, the Company executed a convertible note payable in the amount of $800,000, which matured on May 28, 2015, bearing interest at 1% per annum. This note is convertible into the Company’s common stock at a variable conversion price equal to 56% of the market value at the time of conversion.

As of January 31, 2016, this note was in default.	800,000	800,000

On March 11, 2015, the Company executed a convertible note payable in the amount of $100,000 payable on September 5, 2015 bearing interest at 1% per annum. This note is convertible into the Company’s common stock at a variable conversion price equal to 56% of the market value at the time of conversion.

As of January 31, 2016, this note was in default.	100,000	100,000

On September 17, 2015, the Company entered into a Settlement Agreement with a lender. In accordance with the Settlement Agreement, the Company agreed to issue to the lender a convertible promissory note in the principal amount of $240,500, in exchange for the return and cancellation of certain outstanding debt held by the lender. The debt was comprised of an aggregate of $240,500 of principal and interest on i) a convertible debenture in the original principal amount of $60,000 issued to the lender on April 30, 2013, ii) a senior secured convertible promissory note with an original principal balance of $100,000, which the lender had assumed from an individual on June 17, 2013, and iii) a convertible note with an original principal amount of $42,000 issued to the lender on March 31, 2014.

The note is convertible into shares of the Company’s common stock at a price per share equal to fifty percent (50%) of the lowest closing bid price or closing sale price for a share of common stock during the ten (10) consecutive trading days immediately preceding the date of conversion. No effect shall be given to conversions that would result in the lender holding an aggregate of more than 4.99% of the Company’s outstanding Common Stock. If at any time after September 17, 2015 the Company issues or sells any shares of Common Stock for consideration per share lower than the conversion price the conversion price in effect shall be reduced to the new issuance price.

During the three months ended January 31, 2016, the Company repaid $70,000 by issuing 2,000,000 shares of common stock. This note matured on December 3, 2015. As of January 31, 2016, this note was in default.	170,500	-

On October 27, 2015, the Company executed a convertible note payable in the amount of $25,000 payable on April 26, 2016 bearing interest at 1% per annum. This note is convertible into the Company’s common stock at a variable conversion price equal to 56% of the market value at the time of conversion.		25,000			-

On September 10, 2015, an investor acquired a note with a principal balance of $43,671 from the original investor. In accordance with the terms of the original note, this note may be converted into common stock of the Company at any time after the maturity date at a fixed price of $0.0001 per share. However, if the stock price of the Company loses the bid at any time before the maturity date, the conversion price shall be $0.00001 per share. This note shall not be converted to the extent that such conversion would result in beneficial ownership by the holder and its affiliates to own more than 4.99% of the issued and outstanding shares of the Company’s common stock. Such limitations on conversion may be waived by the noteholder upon with not less than 61 days’ prior notice to the Company.

During the six months ended January 31, 2016, the Company repaid the note by issuing 87,456,860 shares of common stock.		-			-

On December 4, 2015, the Company executed a convertible note payable in the amount of $74,250 payable on June 4, 2016 bearing interest at 12% per annum. This note is convertible into the Company’s common stock at a variable conversion price equal to 56% of the market value at the time of conversion. The note was issued with an original issue discount of $6,750. This note is convertible into the Company’s common stock at a variable conversion price equal to 60% of the market value at the time of conversion, but no less than $0.00005 per share.		74,250			-

On December 7, 2015, an investor purchased a portion of a note and the related accrued interest, totaling $89,915. In accordance with the original terms of the note, the note shall have a one-time interest charge equal to 12%, applied to the outstanding balance of each note.

Each note is convertible, at any time after the date six months from the purchase price date (as defined in the Master Note), into shares of the Company’s common stock at an exercise price equal to (i) the outstanding balance divided by (ii) 60% of the lowest intra-day trade price in the twenty-five (25) trading days immediately preceding the conversion, subject to certain adjustment as further described in the note. During the three months ended January 31, 2016, the Company repaid $41,623 in principal by issuing 3,519,581 shares of the Company’s common stock.		48,292			-

On December 31, 2015, the Company executed a convertible note payable in the amount of $82,500, payable on September 31, 2016, bearing interest at 12% per annum. The note was issued with an original issue discount of $7,500. This note is convertible into the Company’s common stock at a variable conversion price equal to 60% of the market value at the time of conversion, but no less than $0.00005 per share.		82,500			-

Total		3,505,740			3,379,185
Less: debt discounts		(442,116	)		(1,652,229	)
Plus: amortization of discounts		323,655			1,629,462
Total convertible notes payable	$	3,387,279		$	3,356,418

Derivative Liability

6 Months Ended

Jan. 31, 2016

Derivative Liability [Abstract]

DERIVATIVE LIABILITY

NOTE 5 - DERIVATIVE LIABILITY

	July 31, 2015			Issuances / changes			January 31, 2016
Shares of common stock issuable upon exercise of debt		110,297,625			207,641,753			317,939,378
Estimated market value of common stock on measurement date	$	0.03		$	0.01		$	0.034
Exercise price	$	0.07		$	0.023		$	0.01
Risk free interest rate		0.33	%		0.01% to 0.11	%		0.40	%
Expected dividend yield		0.00	%		0.00	%		0.00	%
Expected volatility		384.93	%		118.60% to 693.3	%		341.12	%
Expected exercise term in years		0.8333			0.00			0.00

The changes in fair values of the derivative liabilities related to the convertible notes payable for the six months ended January 31, 2016 are summarized as follows:

Fair value of derivative liabilities at July 31, 2015	$	1,203,607
Conversion of derivative liabilities		(426,297	)
Change in fair value of derivative liabilities		2,352,805
Fair value of derivative liabilities at January 31, 2016	$	3,130,115

Equity	6 Months Ended
Equity	Jan. 31, 2016
Equity [Abstract]
EQUITY	NOTE 6 - EQUITY The Company is authorized to issue 5,000,000,000 shares of common stock and 1,000,000 shares of preferred stock. On September 1, 2015, the Company issued 100,000 shares of common stock to a consultant for services rendered. The fair market value of these common stock is $25,000. On September 1, 2015, the Company issued 10,000 shares of common stock to a consultant for services rendered. The fair market value of these common stock is $2,500. On September 15, 2015, the Company settled a lawsuit by issuing 1,000,000 shares of common stock. These shares have a fair value of $220,000 on the date of issuance. On September 22, 2015, the Company issued 50,000 shares of common stock to an athlete in exchange for an endorsement of its products. 10,000 shares had been recorded as a common stock to be issued as of July 31, 2015. The balance, 40,000 shares of common stock, was a bonus. The fair value of the additional 40,000 shares was $5,600 on the date of issuance. During the three-month period ended October 31, 2015, the Company issued 5,000,000 shares of common stock upon the exercise of 221,159 warrants. During the three-month period ended October 31, 2015, the Company issued 12,836,122 shares of common stock related to conversions of $286,569 in convertible debt, related accrued interest and fees during the period. On December 3, 2015, the Company issued 2,000,000 shares to an investor upon the conversion of $70,000 in principal. On December 15, 2015, the Company issued 1,250,000 shares to an investor upon the conversion of $15,000 in principal. On December 22, 2015, the Company issued 409,793 shares to an investor upon the conversion of $4,098 in principal and accrued interest. On December 31, 2015, the Company issued 1,250,000 shares to an investor upon the conversion of $15,000 in principal. On January 11, 2016, the Company issued 1,019,581 shares to an investor upon the conversion of $11,623 in principal.

Related Party Transactions	6 Months Ended
Related Party Transactions	Jan. 31, 2016
Related Party Transactions [Abstract]
RELATED PARTY TRANSACTIONS	NOTE 7 - RELATED PARTY TRANSACTIONS The Company neither owns nor leases any real or personal property. The Company's office is provided to it by an officer who incurs no incremental costs as a result of the Company using the space. Therefore, he does not charge for its use. There is no written lease agreement, and no obligation for him to continue this arrangement.

Commitments and Contingencies	6 Months Ended
Commitments and Contingencies	Jan. 31, 2016
Commitments and Contingencies [Abstract]
COMMITMENTS AND CONTINGENCIES	NOTE 8 - COMMITMENTS AND CONTINGENCIES Pending and Threatened Litigation On or about January 29, 2015, Alpha Capital Anstalt (“Alpha”) filed a complaint against the Company for damages in connection with a note that they alleged was in default by the Company, which was answered on or about April 3, 2015. See Case 1:15-cv-00639-CM filed in the United States District Court, Southern District. It is still pending, discovery is complete, and Alpha has filed and served a motion for summary judgment. The Company plans to file an opposition, and the case will likely be settled in the meantime.

Subsequent Events

6 Months Ended

Jan. 31, 2016

Subsequent Events [Abstract]

SUBSEQUENT EVENTS

NOTE 9 - SUBSEQUENT EVENTS

On February 29, 2016, the Company completed a 1 for 100 reverse stock split. All per share amounts in the financial statements have been restated to reflect the reverse stock split.

On March 1, 2016, the Company issued 2,423,330 shares to an investor upon the conversion of $4,798 in principal.

On March 10, 2016, the Company issued 2,690,381 shares to an investor upon the conversion of $5,049 in principal.

Summary of Significant Accounting Policies (Policies)	6 Months Ended
Summary of Significant Accounting Policies (Policies)	Jan. 31, 2016
Summary of Significant Accounting Policies [Abstract]
Interim financial statements	Interim financial statements The accompanying interim unaudited financial statements and related notes have been prepared in accordance with accounting principles generally accepted in the United States of America (“U.S. GAAP”) for interim financial information, and with the rules and regulations of the United States Securities and Exchange Commission set forth in Article 8 of Regulation S-X. Accordingly, they do not include all of the information and footnotes required by U.S. GAAP for complete financial statements. The interim unaudited financial statements furnished reflect all adjustments (consisting of normal recurring accruals) which are, in the opinion of management, necessary to a fair statement of the results for the interim periods presented. Unaudited interim results are not necessarily indicative of the results for the full fiscal year. These financial statements should be read in conjunction with the financial statements of the Company for the fiscal year ended July 31, 2015 and notes thereto contained in the Company’s Annual Report on Form 10-K.
Basis of Accounting	Basis of Accounting The Company’s consolidated financial statements are prepared using the accrual method of accounting. These consolidated financial statements include the accounts of the Company and its wholly-owned subsidiary Dethrone Beverage, Inc. All significant inter-company balances and transactions have been eliminated upon consolidation.
Use of Estimates and Assumptions	Use of Estimates and Assumptions Preparation of the consolidated financial statements in conformity with accounting principles generally accepted in the United States requires management to make estimates and assumptions that affect certain reported amounts and disclosures. Accordingly, actual results could differ from those estimates.
Inventory	Inventory Inventory is accounted for on a lower of cost or market basis. The inventory consists of completed bottled beverages.
Reclassifications	Reclassifications Certain comparative figures have been reclassified to conform to the current year presentation.
Loss per Common Share	Loss per Common Share Basic and diluted net income (loss) per common share has been calculated by dividing the net income (loss) for the period by the basic and diluted weighted average number of common shares. As of January 31, 2016 and July 31, 2015, independent third parties held 14,218,282 and 14,439,441 warrants outstanding, respectively, which have a potentially dilutive effect.
Subsequent Events	Subsequent Events The Company evaluates subsequent events from the date of the balance sheet through the date when the financial statements are issued for disclosure consideration.
Recently Issued Accounting Pronouncements	Recently Issued Accounting Pronouncements The Company has implemented all new accounting pronouncements that are in effect and that may impact its financial statements and does not believe that there are any other new accounting pronouncements that have been issued that might have a material impact on its financial position or results of operations.

Convertible Notes Payable (Tables)

6 Months Ended

Jan. 31, 2016

Convertible Notes Payable [Abstract]

Schedule of convertible notes payable

	January 31,		July 31,
Description	2016		2015
On November 15, 2012, the Company entered into a Senior Secured Promissory Note with an unaffiliated party under which the Company received a one-year loan with a principal balance of $100,000. This note bears interest at 20% per annum with interest payments due quarterly. In addition, the Company issued 2,500,000 shares of restricted common stock to the lender and Mr. Holley and McBride pledged their 56,250,000 shares of the Company’s common stock as collateral and transferred 1,000,000 shares of free trading shares to the lender. If the Company goes into default of the provisions of the note, it becomes convertible into the Company’s common stock at a price of $0.001 per share (100 million shares).

On September 17, 2015, the Company and the lender entered into an exchange agreement and combined this note with two other notes held by the same lender and issued a new note to the lender.	$	-	$	100,000

On February 27, 2013, the Company entered into a $335,000 convertible loan agreement. The agreement provides for a $35,000 original issue discount. The lender, at its discretion, may provide funds up to $300,000 to the Company. It provided $60,000 at the closing of the agreement on April 30, 2013. All loans under the agreement are payable in full one year after the funds are issued together with a prorated portion of the original issue discount. All amounts outstanding under the agreement become convertible, at the lender’s discretion, into shares of the Company’s common stock starting 180 days from the execution date of the agreement. The conversion rate per share is the lower of (i) $0.044 or (ii) 60% of the lowest trade price during the 25 trading days prior to a conversion notice. The lender has agreed that it will not execute any short trades and, at no time, will hold more than 4.9% of the Company’s outstanding common stock.

If the Company repays all amounts outstanding under the agreement within 90 days of the execution date, there will be no interest amounts due. If it does not pay all amounts due within 90 days of the execution date, it cannot make any other prepayments of the amounts outstanding without the consent of the lender. In addition, there will be a one-time interest charge of 12% of the amounts outstanding. The Company must also register all shares that are issuable under the agreement in any Registration Statement that it files with the SEC for any purpose. The Company has not filed a Registration Statement since this note was issued.

During the six months ended January 31, 2016, the Company repaid $18,400 by issuing 1,840,000 shares of common stock. As of January 31, 2016, this note was in default.		17,320		35,720

On April 30, 2013, the Company sold an 18% Senior Convertible Debenture in the principal amount of $60,000 (the “Debenture”). The Debenture matures on April 30, 2014 and has an interest rate of 18% per annum payable monthly and on each conversion date. The conversion price of the Debenture is 65% of the average of the lowest three closing bid prices of the Common Stock for the twenty trading days immediately prior to the conversion date.

Upon an Event of Default (as defined in the Debenture), the outstanding principal amount of the Debenture plus accrued but unpaid interest, liquidated damages and other amounts owing on the Debenture through the date of the acceleration shall become at the Debenture holder’s election immediately due and payable in cash at the Mandatory Default Amount (as defined in the Debenture). Commencing five days after the occurrence of an Event of Default that results in the eventual acceleration of the Debenture, the interest rate on the Debenture shall accrue at an interest rate equal to the lesser of 22% per annum or the maximum rate permitted under applicable law.

On September 17, 2015, the Company and the lender entered into an exchange agreement and combined this note with two other notes held by the same lender and issued a new note to the lender.	-	37,554

On October 10, 2013, the Company entered into a securities purchase agreement (the “SPA”) with an investor, pursuant to which the investor purchased a master promissory note (the “Master Note”) with a principal balance of $48,000 for a purchase price of $40,000 at an original issuance discount of $4,000. The Company also agreed to pay $4,000 worth of legal, accounting and due diligence costs to the investor.

Pursuant to the Master Note, the investor has the right, solely in the investor’s discretion, to subsequently purchase up to eight (8) additional promissory notes (each, an “Additional Note”, the Master Note and each Additional Note collectively, the “Notes”), at any time from the date of issuance of the Master Note until October 10, 2014. Each Additional Note shall have a principal balance of $22,000 and shall have a purchase price of $20,000, at an original issue discount of $2,000.

Pursuant to the Master Note, if the Company repays the entire balance of each Note prior to the prepayment opportunity date (as defined in the Master Note), the Company shall pay an interest rate equal to 0% per annum. If the Company does not repay the entire balance of each Note prior to the prepayment opportunity date each Note shall have a one-time interest charge equal to 12%, applied to the outstanding balance of each note.

Each note is convertible, at any time after the date six months from the purchase price date (as defined in the Master Note), into shares of the Company’s common stock at an exercise price equal to (i) the outstanding balance divided by (ii) 60% of the lowest intra-day trade price in the twenty-five (25) trading days immediately preceding the conversion, subject to certain adjustment as further described in the Master Note.

As of January 31, 2016, this note was in default.	116,160	72,027

On January 8, 2014, the Company sold an Original Issue Discount Convertible Promissory Note in the principal amount of $75,000, for cash consideration of $50,000. This note matured on July 8, 2014 and all overdue principal entailed a late fee at the rate of 22% per annum. The Company had the option to prepay this note for $100,000 at any time prior to the maturity date.

This note may be converted into common stock of the Company at any time after the maturity date at a fixed price of $0.0001 per share. However, if the stock price of the Company loses the bid at any time before the maturity date, the conversion price shall be $0.00001 per share. This note shall not be converted to the extent that such conversion would result in beneficial ownership by the holder and its affiliates to own more than 4.99% of the issued and outstanding shares of the Company’s common stock. Such limitations on conversion may be waived by the noteholder upon with not less than 61 days’ prior notice to the Company.

During the six months ended January 31, 2016, the Company repaid $11,965 by issuing 119,660 shares of common stock. In addition, $43,671 in principal was sold to another investor on September 10, 2015. As of January 31, 2016, this note was in default.	13,035	68,671

On March 25, 2014, the Company sold a note with a principal balance of $75,000 for a purchase price of $50,000 and an original issuance discount of $25,000. This note matured on September 25, 2014.

This note may be converted into common stock of the Company at any time after the maturity date at a fixed price of $0.0001 per share. However, if the stock price of the Company loses the bid, loses DTC eligibility, or gets “chilled for deposit” at any time before the maturity date, the conversion price shall be $0.00001 per share. This note shall not be converted to the extent that such conversion would result in beneficial ownership by the holder and its affiliates to own more than 4.99% of the issued and outstanding shares of the Company’s common stock. Such limitations on conversion may be waived by the noteholder upon with not less than 61 days’ prior notice to the Company.

As of January 31, 2016, this note was in default.	75,000	75,000

On March 31, 2014, the Company sold a note with a principal balance of $42,000 for a purchase price of $30,000. This note matured on September 30, 2014. Interest accrued at the rate of 15% per annum, compounding daily. At any time from the date hereof until no payment and/or repayment of funds due to the holder of this note, all principal, accrued but unpaid interest and all other payments due under this note shall be convertible into shares of common stock of the Company, at a conversion price of $.0001 at the option of the holder, in whole at any time and from time to time.

On September 17, 2015, the Company and the lender entered into an exchange agreement and combined this note with two other notes held by the same lender and issued a new note to the lender.	-	6,496

On June 3, 2014, the Company sold a note with a principal purchase price of $10,000. This note matured on June 2, 2015. Interest accrued at the rate of 8% per annum, compounding daily. At any time from the date hereof until no payment and/or repayment of funds due to the holder of this note, all principal, accrued but unpaid interest and all other payments due under the note shall be convertible into shares of common stock of the Company, at a conversion price of $.0001 at the option of the noteholder, in whole at any time and from time to time.

During the quarter ended October 31, 2015, the Company repaid $39,534 in interest and penalties by issuing 926,204 shares of common stock.	-	1,500

On June 6, 2014, the Company sold a note with a principal purchase price of $60,000. This note matured on June 5, 2015. Interest accrues at the rate of 8% per annum, compounding daily. At any time from the date hereof until no payment and/or repayment of funds due to the noteholder, all principal, accrued but unpaid interest and all other payments due under this note shall be convertible into shares of common stock of the Company, at a conversion price of $.0001 at the option of the noteholder, in whole at any time and from time to time.

During the quarter ended October 31, 2015, the Company repaid $39,756 by issuing 587,508 shares of common stock.	-	39,756

On June 4, 2014, a new lender assumed a $60,000 portion of existing debt. Pursuant to the original agreement, if the Company does not repay the entire balance of the maturity date, June 15, 2014, the note shall accrue interest at 22% per annum.

The note is convertible into shares of the Company’s common stock at an exercise price equal to (i) the outstanding balance divided by (ii) 60% of the lowest intra-day trade price in the twenty-five (25) trading days immediately preceding the conversion, subject to certain adjustment as further described in the original note.

As of January 31, 2016, the Company was in default on this note.	472,568	472,568

On June 6, 2014, the Company sold a note with a principal purchase price of $60,000. This note matured on June 5, 2015. Interest accrues at the rate of 8% per annum, compounding daily. This note is convertible into shares of the Company’s common stock at an exercise price equal to (i) the outstanding balance divided by (ii) 60% of the lowest intra-day trade price in the five (5) trading days immediately preceding the conversion, subject to certain adjustment as further described in the original note.

During the quarter ended October 31, 2015, the Company repaid $36,510 by issuing 543,404 shares of common stock.	-	36,510

On August 15, 2014, the Company sold a non interest bearing note with a principal purchase price of $66,000. This note was due on August 15, 2015. This note is convertible into shares of the Company’s common stock at an exercise price equal to (i) the outstanding balance divided by (ii) 50% of the lowest trade price in the twenty-five (25) trading days immediately preceding the conversion, subject to certain adjustment as further described in the original note.

As of January 31, 2016, the Company was in default on this note.	68,000	68,000

On August 26, 2014, a new Investor purchased from an original noteholder, a convertible note with a face value of $48,000 dated October 8, 2013, with a present balance of $62,234, including accrued interest. The terms of the original note remain the same.

Pursuant to the Master Note, the Investor held the right, solely in the Investor’s discretion, to subsequently purchase up to eight (8) additional promissory notes (each, an “Additional Note”, the Master Note and each additional note collectively, the “Notes”), at any time from the date of issuance of the Master Note until October 10, 2014. Each Additional Note had a principal balance of $22,000 and had a purchase price of $20,000, and an original issue discount of $2,000.

Pursuant to the Master Note, if the Company repays the entire balance of each of the Notes prior to the prepayment opportunity date (as defined in the Master Note), the Company shall pay an interest rate equal to 0% per annum. If the Company does not repay the entire balance of each Note prior to the prepayment opportunity date each Note shall have a one-time interest charge equal to 12%, applied to the outstanding balance of each note.

Each of the notes is convertible, at any time after the date six months from the Purchase Price Date (as defined in the Master Note), into shares of the Company’s common stock at an exercise price equal to (i) the outstanding balance divided by (ii) 60% of the lowest intra-day trade price in the twenty-five (25) trading days immediately preceding the conversion, subject to certain adjustment as further described in the Master Note.

As of January 31, 2016, this note was in default.	705,946	705,946

On August 27, 2014, the Company sold a 12% Convertible Redeemable Note in the principal amount of $160,000 pursuant to a Securities Purchase Agreement. The Note matured on March 27, 2015.

The Note may be converted into common stock of the Company at any time beginning on the 1st day of the date of the Note at a price equal to the lesser of (i) $0.01 or (ii) 60% of the lowest intraday bid price of the common stock as reported on OTCQB, for the five prior trading days.

As of January 31, 2016, this note was in default.	233,707	233,707

On October 2, 2014, the Company sold a 12% Convertible Redeemable Note in the principal amount of $58,000 pursuant to a Securities Purchase Agreement. The Note matured on May 2, 2015.

This note is convertible into shares of the Company’s common stock at an exercise price equal to (i) the outstanding balance divided by (ii) 40% of the lowest bid price for the thirty (30) trading days immediately preceding the conversion, subject to certain adjustment as further described in the note agreement.

During the six months ended January 31, 2016, the Company repaid $22,268 by issuing 6,433,892 shares of common stock. As of January 31, 2016, this note was in default.	3,462	25,730

On October 17, 2014, the Company sold a 1% Convertible Redeemable Note in the principal amount of $500,000 pursuant to a Securities Purchase Agreement.

This note matured on April 17, 2015. This note may be converted into common stock of the Company at any time beginning on the 1st day of the date of this note at a price equal to 56% of the lowest intraday bid price of the common stock as reported on OTCQB, for the five prior trading days.

As of January 31, 2016, this note was in default.	500,000	500,000

On November 28, 2014, the Company executed a convertible note payable in the amount of $800,000, which matured on May 28, 2015, bearing interest at 1% per annum. This note is convertible into the Company’s common stock at a variable conversion price equal to 56% of the market value at the time of conversion.

As of January 31, 2016, this note was in default.	800,000	800,000

On March 11, 2015, the Company executed a convertible note payable in the amount of $100,000 payable on September 5, 2015 bearing interest at 1% per annum. This note is convertible into the Company’s common stock at a variable conversion price equal to 56% of the market value at the time of conversion.

As of January 31, 2016, this note was in default.	100,000	100,000

On September 17, 2015, the Company entered into a Settlement Agreement with a lender. In accordance with the Settlement Agreement, the Company agreed to issue to the lender a convertible promissory note in the principal amount of $240,500, in exchange for the return and cancellation of certain outstanding debt held by the lender. The debt was comprised of an aggregate of $240,500 of principal and interest on i) a convertible debenture in the original principal amount of $60,000 issued to the lender on April 30, 2013, ii) a senior secured convertible promissory note with an original principal balance of $100,000, which the lender had assumed from an individual on June 17, 2013, and iii) a convertible note with an original principal amount of $42,000 issued to the lender on March 31, 2014.

The note is convertible into shares of the Company’s common stock at a price per share equal to fifty percent (50%) of the lowest closing bid price or closing sale price for a share of common stock during the ten (10) consecutive trading days immediately preceding the date of conversion. No effect shall be given to conversions that would result in the lender holding an aggregate of more than 4.99% of the Company’s outstanding Common Stock. If at any time after September 17, 2015 the Company issues or sells any shares of Common Stock for consideration per share lower than the conversion price the conversion price in effect shall be reduced to the new issuance price.

During the three months ended January 31, 2016, the Company repaid $70,000 by issuing 2,000,000 shares of common stock. This note matured on December 3, 2015. As of January 31, 2016, this note was in default.	170,500	-

On October 27, 2015, the Company executed a convertible note payable in the amount of $25,000 payable on April 26, 2016 bearing interest at 1% per annum. This note is convertible into the Company’s common stock at a variable conversion price equal to 56% of the market value at the time of conversion.		25,000			-

On September 10, 2015, an investor acquired a note with a principal balance of $43,671 from the original investor. In accordance with the terms of the original note, this note may be converted into common stock of the Company at any time after the maturity date at a fixed price of $0.0001 per share. However, if the stock price of the Company loses the bid at any time before the maturity date, the conversion price shall be $0.00001 per share. This note shall not be converted to the extent that such conversion would result in beneficial ownership by the holder and its affiliates to own more than 4.99% of the issued and outstanding shares of the Company’s common stock. Such limitations on conversion may be waived by the noteholder upon with not less than 61 days’ prior notice to the Company.

During the six months ended January 31, 2016, the Company repaid $43,671 by issuing 87,456,860 shares of common stock.		-			-

On December 4, 2015, the Company executed a convertible note payable in the amount of $74,250 payable on June 4, 2016 bearing interest at 12% per annum. This note is convertible into the Company’s common stock at a variable conversion price equal to 56% of the market value at the time of conversion. The note was issued with an original issue discount of $6,750. This note is convertible into the Company’s common stock at a variable conversion price equal to 60% of the market value at the time of conversion, but no less than $0.00005 per share.		74,250			-

On December 7, 2015, an investor purchased a portion of a note and the related accrued interest, totaling $89,915. In accordance with the original terms of the note, the note shall have a one-time interest charge equal to 12%, applied to the outstanding balance of each note.

Each note is convertible, at any time after the date six months from the purchase price date (as defined in the Master Note), into shares of the Company’s common stock at an exercise price equal to (i) the outstanding balance divided by (ii) 60% of the lowest intra-day trade price in the twenty-five (25) trading days immediately preceding the conversion, subject to certain adjustment as further described in the note. During the three months ended January 31, 2016, the Company repaid $41,623 in principal by issued 3,519,581 shares of the Company’s common stock.		48,292			-

On December 31, 2015, the Company executed a convertible note payable in the amount of $82,500, payable on September 31, 2016, bearing interest at 12% per annum. The note was issued with an original issue discount of $7,500. This note is convertible into the Company’s common stock at a variable conversion price equal to 60% of the market value at the time of conversion, but no less than $0.00005 per share.		82,500			-

Total		3,505,740			3,379,185
Less: debt discounts		(442,116	)		(1,652,229	)
Plus: amortization of discounts		323,655			1,629,462
Total convertible notes payable	$	3,387,279		$	3,356,418

Derivative Liability (Tables)

6 Months Ended

Jan. 31, 2016

Derivative Liability [Abstract]

Schedule of fair value of derivative liability

	July 31, 2015			Issuances / changes			January 31, 2016
Shares of common stock issuable upon exercise of debt		110,297,625			207,641,753			317,939,378
Estimated market value of common stock on measurement date	$	0.03		$	0.01		$	0.034
Exercise price	$	0.07		$	0.023		$	0.01
Risk free interest rate		0.33	%		0.01% to 0.11	%		0.40	%
Expected dividend yield		0.00	%		0.00	%		0.00	%
Expected volatility		384.93	%		118.60% to 693.3	%		341.12	%
Expected exercise term in years		0.8333			0.00			0.00

Summary of change in fair values of the derivative liabilities

Fair value of derivative liabilities at July 31, 2015	$	1,203,607
Conversion of derivative liabilities		(426,297	)
Change in fair value of derivative liabilities		2,352,805
Fair value of derivative liabilities at January 31, 2016	$	3,130,115

Organization (Details)	1 Months Ended
Organization (Details)	Feb. 29, 2016
Subsequent Event [Member]
Organization (Textual)
Reverse stock split description	The Company completed a 1 for 100 reverse stock split.

Summary of Significant Accounting Policies (Details) - shares	Jan. 31, 2016	Jul. 31, 2015
Summary Of Significant Accounting Policies (Textual)
Warrants outstanding	14,218,282	14,439,441

Convertible Notes Payable (Details) - USD ($)	Jan. 31, 2016	Jul. 31, 2015
Debt Instrument [Line Items]
Convertible notes payable, total	$ 3,505,740	$ 3,379,185
Less: debt discounts	(442,116)	(1,652,229)
Plus: amortization of discounts	323,655	1,629,462
Total convertible notes payable	$ 3,387,279	3,356,418
Note One [Member]
Debt Instrument [Line Items]
Convertible notes payable, total		100,000
Note Two [Member]
Debt Instrument [Line Items]
Convertible notes payable, total	$ 17,320	35,720
Note Three [Member]
Debt Instrument [Line Items]
Convertible notes payable, total		37,554
Note Four [Member]
Debt Instrument [Line Items]
Convertible notes payable, total	$ 116,160	72,027
Note Five [Member]
Debt Instrument [Line Items]
Convertible notes payable, total	13,035	68,671
Note Six [Member]
Debt Instrument [Line Items]
Convertible notes payable, total	$ 75,000	75,000
Note Seven [Member]
Debt Instrument [Line Items]
Convertible notes payable, total		6,496
Note Eight [Member]
Debt Instrument [Line Items]
Convertible notes payable, total		1,500
Note Nine [Member]
Debt Instrument [Line Items]
Convertible notes payable, total		39,756
Note Ten [Member]
Debt Instrument [Line Items]
Convertible notes payable, total	$ 472,568	472,568
Note Eleven [Member]
Debt Instrument [Line Items]
Convertible notes payable, total		36,510
Note Twelve [Member]
Debt Instrument [Line Items]
Convertible notes payable, total	$ 68,000	68,000
Note Thirteen [Member]
Debt Instrument [Line Items]
Convertible notes payable, total	705,946	705,946
Note Fourteen [Member]
Debt Instrument [Line Items]
Convertible notes payable, total	233,707	233,707
Note Fifteen [Member]
Debt Instrument [Line Items]
Convertible notes payable, total	3,462	25,730
Note Sixteen [Member]
Debt Instrument [Line Items]
Convertible notes payable, total	500,000	500,000
Note Seventeen [Member]
Debt Instrument [Line Items]
Convertible notes payable, total	800,000	800,000
Note Eighteen [Member]
Debt Instrument [Line Items]
Convertible notes payable, total	100,000	$ 100,000
Note Nineteen [Member]
Debt Instrument [Line Items]
Convertible notes payable, total	170,500
Note Twenty [Member]
Debt Instrument [Line Items]
Convertible notes payable, total	25,000
Note Twenty One [Member]
Debt Instrument [Line Items]
Convertible notes payable, total	74,250
Note Twenty Two [Member]
Debt Instrument [Line Items]
Convertible notes payable, total	48,292
Note Twenty Three [Member]
Debt Instrument [Line Items]
Convertible notes payable, total	$ 82,500

Convertible Notes Payable (Details Textual)				1 Months Ended		3 Months Ended		6 Months Ended
Convertible Notes Payable (Details Textual)	Jan. 11, 2016 USD ($) shares	Dec. 15, 2015 USD ($) shares	Dec. 03, 2015 USD ($) shares	Dec. 31, 2015 USD ($) shares	Dec. 22, 2015 USD ($) shares	Jan. 31, 2016 USD ($) $ / shares shares	Oct. 31, 2015 USD ($) shares	Jan. 31, 2016 USD ($) PromissoryNotes $ / shares shares	Jul. 31, 2015 USD ($) shares
Convertible Notes Payable (Textual)
Original issue discount						$ 442,116		$ 442,116	$ 1,652,229
Convertible shares \| shares	1,019,581	1,250,000	2,000,000	1,250,000	409,793
Debt conversion, amount	$ 11,623	$ 15,000	$ 70,000	$ 15,000	$ 4,098		$ 286,569
Common stock, shares issued \| shares						48,929,612		48,929,612	24,004,116
Note One [Member]
Convertible Notes Payable (Textual)
Issue date								Nov. 15, 2012
Principal amount						$ 100,000		$ 100,000
Interest rate per annum						20.00%		20.00%
Restricted common stock issued \| shares								2,500,000
Term of debt								1 year
Collateral								McBride pledged their 56,250,000 shares of the Company's common stock as collateral
Common stock transferred \| shares								1,000,000
Conversion price per share \| $ / shares						$ 0.001		$ 0.001
Convertible shares \| shares								100,000,000
Note Two [Member]
Convertible Notes Payable (Textual)
Issue date								Feb. 27, 2013
Principal amount						$ 335,000		$ 335,000
Net of discount on convertible notes payable						35,000		35,000
Funds capacity						300,000		300,000
Funds Provided by loan						$ 60,000		$ 60,000
Interest rate per annum						12.00%		12.00%
Term of debt								1 year
Conversion price per share \| $ / shares						$ 0.044		$ 0.044
Notice of default description								One-time interest charge of 12% of the amounts outstanding.
Maximum percentage of outstanding common stock holding								4.90%
Conversion of stock, Description								The conversion rate per share is the lower of (i) $0.044 or (ii) 60% of the lowest trade price during the 25 trading days prior to a conversion notice.
Description of repayment terms								If the Company repays all amounts outstanding under the agreement within 90 days of the execution date, there will be no interest amounts due. If it does not pay all amounts due within 90 days of the execution date, it cannot make any other prepayments of the amounts outstanding without the consent of the lender.
Repayment of debt by issuing shares of common stock								$ 18,400
Common stock, shares issued \| shares						1,840,000		1,840,000
Note Three [Member]
Convertible Notes Payable (Textual)
Issue date								Apr. 30, 2013
Principal amount						$ 60,000		$ 60,000
Interest rate per annum						18.00%		18.00%
Date of maturity								Apr. 30, 2014
Notice of default description								Commencing five days after the occurrence of an Event of Default that results in the eventual acceleration of the Debenture, the interest rate on the Debenture shall accrue at an interest rate equal to the lesser of 22% per annum or the maximum rate permitted under applicable law.
Conversion of stock, Description								The conversion price of the Debenture is 65% of the average of the lowest three closing bid prices of the Common Stock for the twenty trading days immediately prior to the conversion date.
Accrued interest rate equal to lesser								22
Note Four [Member]
Convertible Notes Payable (Textual)
Issue date								Oct. 10, 2013
Principal amount						$ 48,000		$ 48,000
Purchase price of note						40,000		40,000
Net of discount on convertible notes payable						$ 4,000		4,000
Debt expense								$ 4,000
Interest rate per annum						0.00%		0.00%
Notice of default description								One-time interest charge equal to 12% , applied to the outstanding balance of each note.
Conversion of stock, Description								(i) the outstanding balance divided by (ii) 60% of the lowest intra-day trade price in the twenty-five (25) trading days immediately preceding the conversion
Additional Promissory Note [Member]
Convertible Notes Payable (Textual)
Issue date								Oct. 10, 2014
Principal amount						$ 22,000		$ 22,000
Purchase price of note						20,000		20,000
Net of discount on convertible notes payable						2,000		$ 2,000
Number of additional promissory notes \| PromissoryNotes								8
Note Five [Member]
Convertible Notes Payable (Textual)
Issue date								Jan. 08, 2014
Principal amount						75,000		$ 75,000
Prepayment amount						100,000		100,000
Purchase price of note						$ 50,000		$ 50,000
Interest rate per annum						22.00%		22.00%
Date of maturity								Jul. 08, 2014
Principal sold to another investor						$ 43,671		$ 43,671
Conversion price after maturity \| $ / shares						$ 0.0001		$ 0.0001
Conversion price before maturity \| $ / shares						$ 0.00001		$ 0.00001
Notice of default description								Such limitations on conversion may be waived by the noteholder upon with not less than 61 days' prior notice to the Company.
Maximum percentage of outstanding common stock holding								4.99%
Repayment of debt by issuing shares of common stock								$ 11,965
Common stock, shares issued \| shares						119,660		119,660
Note Six [Member]
Convertible Notes Payable (Textual)
Issue date								Mar. 31, 2014
Principal amount						$ 42,000		$ 42,000
Purchase price of note						$ 30,000		$ 30,000
Interest rate per annum						15.00%		15.00%
Date of maturity								Sep. 30, 2014
Conversion price after maturity \| $ / shares						$ 0.0001		$ 0.0001
Note Seven [Member]
Convertible Notes Payable (Textual)
Issue date								Jun. 03, 2014
Principal amount						$ 10,000		$ 10,000
Interest rate per annum						8.00%		8.00%
Date of maturity								Jun. 02, 2015
Conversion price after maturity \| $ / shares						$ 0.0001		$ 0.0001
Interest and penalties \| shares							926,204
Repayment of debt by issuing shares of common stock							$ 39,534
Note Eight [Member]
Convertible Notes Payable (Textual)
Issue date								Jun. 06, 2014
Principal amount						$ 60,000		$ 60,000
Interest rate per annum						8.00%		8.00%
Date of maturity								Jun. 05, 2015
Conversion price after maturity \| $ / shares						$ 0.0001		$ 0.0001
Repayment of debt by issuing shares of common stock							$ 39,756
Common stock, shares issued \| shares							587,508
Note Nine [Member]
Convertible Notes Payable (Textual)
Issue date								Jun. 04, 2014
Principal amount						$ 60,000		$ 60,000
Interest rate per annum						22.00%		22.00%
Date of maturity								Jun. 15, 2014
Conversion of stock, Description								(i) the outstanding balance divided by (ii) 60% of the lowest intra-day trade price in the twenty-five (25) trading days immediately preceding the conversion
Note Ten [Member]
Convertible Notes Payable (Textual)
Issue date								Jun. 06, 2014
Principal amount						$ 60,000		$ 60,000
Interest rate per annum						8.00%		8.00%
Date of maturity								Jun. 05, 2015
Conversion of stock, Description								(i) the outstanding balance divided by (ii) 60% of the lowest intra-day trade price in the five (5) trading days immediately preceding the conversion
Repayment of debt by issuing shares of common stock							$ 36,510
Common stock, shares issued \| shares							543,404
Note Eleven [Member]
Convertible Notes Payable (Textual)
Issue date								Aug. 15, 2014
Principal amount						$ 66,000		$ 66,000
Date of maturity								Aug. 15, 2015
Conversion of stock, Description								(i) the outstanding balance divided by (ii) 50% of the lowest trade price in the twenty-five (25) trading days immediately preceding the conversion
Note Twelve [Member]
Convertible Notes Payable (Textual)
Issue date								Aug. 26, 2014
Principal amount						48,000		$ 48,000
Current principal balance						62,234		62,234
Additional amount								22,000
Purchase price of note						$ 20,000		$ 20,000
Interest rate per annum						0.00%		0.00%
Notice of default description								One-time interest charge equal to 12%, applied to the outstanding balance of each note.
Conversion of stock, Description								(i) the outstanding balance divided by (ii) 60% of the lowest intra-day trade price in the twenty-five (25) trading days immediately preceding the conversion
Number of additional promissory notes \| PromissoryNotes								8
Note Thirteen [Member]
Convertible Notes Payable (Textual)
Issue date								Aug. 27, 2014
Principal amount						$ 160,000		$ 160,000
Interest rate per annum						12.00%		12.00%
Date of maturity								Mar. 27, 2015
Conversion of stock, Description								1st day of the date of the Note at a price equal to the lesser of (i) $0.01 or (ii) 60% of the lowest intraday bid price of the common stock as reported on OTCQB, for the five prior trading days.
Note Fourteen [Member]
Convertible Notes Payable (Textual)
Issue date								Oct. 02, 2014
Principal amount						$ 58,000		$ 58,000
Interest rate per annum						12.00%		12.00%
Date of maturity								May 02, 2015
Conversion of stock, Description								(i) the outstanding balance divided by (ii) 40% of the lowest bid price for the thirty (30) trading days immediately preceding the conversion
Repayment of debt by issuing shares of common stock								$ 22,268
Common stock, shares issued \| shares						6,433,892		6,433,892
Note Fifteen [Member]
Convertible Notes Payable (Textual)
Issue date								Oct. 17, 2014
Principal amount						$ 500,000		$ 500,000
Interest rate per annum						1.00%		1.00%
Date of maturity								Apr. 17, 2015
Conversion of stock, Description								1st day of the date of this note at a price equal to 56% of the lowest intraday bid price of the common stock as reported on OTCQB, for the five prior trading days.
Note Sixteen [Member]
Convertible Notes Payable (Textual)
Issue date								Nov. 28, 2014
Principal amount						$ 800,000		$ 800,000
Interest rate per annum						1.00%		1.00%
Date of maturity								May 28, 2015
Conversion of stock, Description								Conversion price equal to 56% of the market value at the time of conversion.
Note Seventeen [Member]
Convertible Notes Payable (Textual)
Issue date								Mar. 11, 2015
Principal amount						$ 100,000		$ 100,000
Interest rate per annum						1.00%		1.00%
Date of maturity								Sep. 05, 2015
Conversion of stock, Description								Conversion price equal to 56% of the market value at the time of conversion.
Note Nineteen [Member]
Convertible Notes Payable (Textual)
Issue date								Sep. 17, 2015
Principal amount						$ 240,500		$ 240,500
Interest rate per annum						10.00%		10.00%
Date of maturity								Dec. 03, 2015
Maximum percentage of outstanding common stock holding								4.99%
Conversion of stock, Description								The note is convertible into shares of the Company's common stock at a price per share equal to fifty percent (50%) of the lowest closing bid price or closing sale price for a share of common stock during the ten (10) consecutive trading days immediately preceding the date of conversion.
Repayment of debt by issuing shares of common stock						$ 70,000
Common stock, shares issued \| shares						2,000,000		2,000,000
Convertible debenture						$ 60,000		$ 60,000
Senior secured convertible promissory note notes assumed						100,000		100,000
Convertible note with an original principal amount						42,000		$ 42,000
Note Twenty [Member]
Convertible Notes Payable (Textual)
Issue date								Oct. 27, 2015
Principal amount						$ 25,000		$ 25,000
Interest rate per annum						1.00%		1.00%
Date of maturity								Apr. 26, 2016
Conversion of stock, Description								Conversion price equal to 56% of the market value at the time of conversion.
Note Twenty One [Member]
Convertible Notes Payable (Textual)
Issue date								Sep. 10, 2015
Conversion price after maturity \| $ / shares						$ 0.0001		$ 0.0001
Conversion price before maturity \| $ / shares						$ 0.00001		$ 0.00001
Notice of default description								Such limitations on conversion may be waived by the noteholder upon with not less than 61 days' prior notice to the Company.
Maximum percentage of outstanding common stock holding								4.99%
Repayment of debt by issuing shares of common stock								$ 43,671
Common stock, shares issued \| shares						87,456,860		87,456,860
Note Twenty Two [Member]
Convertible Notes Payable (Textual)
Issue date								Dec. 04, 2015
Principal amount						$ 74,250		$ 74,250
Interest rate per annum						12.00%		12.00%
Date of maturity								Jun. 04, 2016
Convertible shares								conversion price equal to 60% of the market value at the time of conversion, but no less than $0.00005 per share.
Conversion of stock, Description								Conversion price equal to 56% of the market value at the time of conversion.
Note Twenty Three [Member]
Convertible Notes Payable (Textual)
Issue date								Dec. 07, 2015
Principal amount						$ 89,915		$ 89,915
Notice of default description								One-time interest charge equal to 12%, applied to the outstanding balance of each note.
Conversion of stock, Description								The outstanding balance divided by (ii) 60% of the lowest intra-day trade price in the twenty-five (25) trading days immediately preceding the conversion.
Repayment of debt by issuing shares of common stock						$ 41,623
Common stock, shares issued \| shares						3,519,581		3,519,581
Note Twenty Four [Member]
Convertible Notes Payable (Textual)
Issue date								Dec. 31, 2015
Principal amount						$ 82,500		$ 82,500
Interest rate per annum						12.00%		12.00%
Date of maturity								Sep. 30, 2016
Conversion of stock, Description								Conversion price equal to 60% of the market value at the time of conversion, but no less than $0.00005 per share.

Derivative Liability (Details) - $ / shares	6 Months Ended	12 Months Ended
Derivative Liability (Details) - $ / shares	Jan. 31, 2016	Jul. 31, 2015
Fair Value Measurements, Recurring and Nonrecurring, Valuation Techniques [Line Items]
Shares of common stock issuable upon exercise of debt	317,939,378	110,297,625
Estimated market value of common stock on measurement date	$ 0.034	$ 0.03
Exercise price	$ 0.01	$ 0.07
Risk free interest rate	0.40%	0.33%
Expected dividend yield	0.00%	0.00%
Expected volatility	341.12%	384.93%
Expected exercise term in years	0 years	9 months 30 days
Issuances / Changes [Member]
Fair Value Measurements, Recurring and Nonrecurring, Valuation Techniques [Line Items]
Shares of common stock issuable upon exercise of debt	207,641,753
Estimated market value of common stock on measurement date	$ 0.01
Exercise price	$ 0.023
Expected dividend yield	0.00%
Expected exercise term in years	0 years
Issuances / Changes [Member] \| Minimum [Member]
Fair Value Measurements, Recurring and Nonrecurring, Valuation Techniques [Line Items]
Risk free interest rate	0.01%
Expected volatility	118.60%
Issuances / Changes [Member] \| Maximum [Member]
Fair Value Measurements, Recurring and Nonrecurring, Valuation Techniques [Line Items]
Risk free interest rate	0.11%
Expected volatility	693.30%

Derivative Liability (Details 1)	6 Months Ended
Derivative Liability (Details 1)	Jan. 31, 2016 USD ($)
Derivative Liability [Abstract]
Fair value of derivative liabilities at July 31, 2015	$ 1,203,607
Conversion of derivative liabilities	(426,297)
Change in fair value of derivative liabilities	2,352,805
Fair value of derivative liabilities at January 31, 2016	$ 3,130,115

Equity (Details) - USD ($)						1 Months Ended			3 Months Ended	12 Months Ended
Equity (Details) - USD ($)	Jan. 11, 2016	Dec. 15, 2015	Dec. 03, 2015	Sep. 15, 2015	Sep. 01, 2015	Dec. 31, 2015	Dec. 22, 2015	Sep. 22, 2015	Oct. 31, 2015	Jul. 31, 2015	Jul. 31, 2014	Jan. 31, 2016
Equity (Textual)
Preferred stock, shares authorized										1,000,000		1,000,000
Common Stock, Shares Authorized										5,000,000,000		5,000,000,000
Common stock for services, Shares				1,000,000
Common stock issued for services value				$ 220,000
Common Stock Issued For Endorsement Contracts Shares								50,000
Common stock bonus, shares								40,000
Common stock bonus, value								$ 5,600
Share-based compensation arrangement by share-based payment award, options, exercises									5,000,000
Number of Warrants Exercised									221,159
Conversion of common stock, shares									12,836,122
Debt conversion, amount	$ 11,623	$ 15,000	$ 70,000			$ 15,000	$ 4,098		$ 286,569
Common stock conversion into convertible notes, shares	1,019,581	1,250,000	2,000,000			1,250,000	409,793
July 31, 2015 [Member]
Equity (Textual)
Common stock issued, shares								10,000
Consultant One [Member]
Equity (Textual)
Common stock for services, Shares					100,000
Common stock issued for services value					$ 25,000
Consultant Two [Member]
Equity (Textual)
Common stock for services, Shares					10,000
Common stock issued for services value					$ 2,500

Subsequent Events (Details) - USD ($)			1 Months Ended	3 Months Ended
Subsequent Events (Details) - USD ($)	Mar. 10, 2016	Mar. 01, 2016	Feb. 29, 2016	Oct. 31, 2015
Subsequent Event [Line Items]
Conversion of common stock, shares				12,836,122
Subsequent Event [Member]
Subsequent Event [Line Items]
Reverse stock split description			The Company completed a 1 for 100 reverse stock split.
Conversion of common stock, shares	2,690,381	2,423,330
Conversion of common stock	$ 5,049	$ 4,798

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