The Brainy Brands Company, Inc. Announces Expansion of Distribution Channels to include Grocery Chains
29 August 2011 - 3:00PM
Business Wire
The Brainy Brands Company, Inc. (the “Company”) (OTCBB:
TBBC.OB), a producer and marketer of Brainy Baby® line of
children’s educational videos and products aimed at early
development for preschoolers, today announced that the Company has
expanded its distribution channels in the U.S. to include grocery
chains, recently receiving an initial purchase order of its Brainy
Baby board books and flashcards products from grocery chain
H-E-B.
The Company has historically sold its products online, in
boutique and specialty stores and in Toys "R" Us and Babies "R" Us.
With the formation of the Company’s national sales network, the
Company has been expanding its sales efforts into other
distribution channels. H-E-B is the first chain to begin selling
Brainy Baby products in the grocery distribution channel.
"We are very excited that H-E-B Stores and their distributor
Mercury Retail Services have selected the Brainy Baby board books
and flashcards as their first venture into offering children’s
educational products in selected H-E-B stores. It says a lot for
our brand when a well-managed top tier supermarket chain like H-E-B
elects to team up with Brainy Baby,” stated Carson Ashworth, The
Brainy Brands Company VP of Sales.
“We look forward to developing our footprint into a distribution
channel that serves millions of consumers purchasing groceries for
their family. The grocery channel provides Brainy Baby yet another
outlet for the brand to be made available to our customer,”
commented John Benfield, CEO of The Brainy Brands Company.
About The Brainy Brands Company, Inc.
Headquartered in Suwanee, GA The Brainy Brands Company, Inc.
develops and markets an extensive library of early childhood
learning products, including a full range of puzzles, books, games,
toys and audio-visual materials for the US market and international
marketplace. The Company’s strategy is to support its existing line
of high quality educational toys, media, and activities and develop
new product and offerings optimizing new technologies, delivery
systems, and advances in early childhood education.
More information about the Company, visit:
www.thebrainybrandscompany.com.
Forward-Looking Statements
This release contains forward-looking statements within the
meaning of the Private Securities Litigation Reform Act of 1995.
Statements contained in this release that are not historical facts,
including, without limitation, statements that relate to the
Company's expectations with regard to the future impact on the
Company's results from new products in development, may be deemed
to be forward-looking statements. Words such as "expects",
"intends", "plans", "may", "could", "should", "anticipates",
"likely", "believes" and words of similar import also identify
forward-looking statements. These statements are subject to risks
and uncertainties. Forward-looking statements are based on current
facts and analyses and other information that are based on
forecasts of future results, estimates of amounts not yet
determined and assumptions of management. Readers are urged not to
place undue reliance on the forward-looking statements, which speak
only as of the date of this release. Except as may be required
under applicable law, we assume no obligation to update any
forward-looking statements in order to reflect any event or
circumstance that may arise after the date of this release.
Additional information on risks and other factors that may affect
the business and financial results of The Brainy Brands Company,
Inc. can be found in the filings of The Brainy Brands Company, Inc.
with the U.S. Securities and Exchange Commission.
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