SUFF Ophir Resources Company (CE)

Suff Holdings, FKA Suffer, (PINKSHEETS: SUFF) today announced that the company has signed a Letter of Intent with Apps4less, a Mobile Smartphone and Tablet App Builder/ Developer.

The App industry is growing very rapidly. In a very short time span the Mobile/Smartphone Tablet App industry has grown to be a multi-billion dollar force to be reckon with. Some interesting statistics can be found at http://www.digby.com/mobile-industry-resources/mobile-industry-statistics/

The need for businesses to have an App is increasing. At the start of the Internet's popularity, some businesses were reluctant to launch a website. In today's world they are virtually expected. We feel that Mobile Apps are going to be the next necessity, fact is they already are. The problem most businesses face when thinking about building an App for themselves is that they can be very costly, and it can actually be hard to find a developer in some cases.

Suff Holdings plans to work with Apps4less to develop a model whereas we will drastically lower the cost of an App, and sell on a mass quantity. Apps4less is on track to possibly break 1-2 million in sales for 2012. Some of the developers on the Apps4less team have worked with companies such as Zappos.com and Amazon.com. We project that with adding a strong marketing campaign to their product, sales could easily triple. We are working on a model and will release information about it shortly.

Several businesses have had massive success recently and the stats are limitless and speak for themselves. Domino's Pizza recently released an App and saw sales increase over 10% in some cases. 66% of shoppers use Apps to compare prices. Big chain stores such as Best Buy are trying to figure out how to compete for the Smartphone customer. Smartphone and Tablet users are expected to become the largest shopper during the holidays.

Some Terms of the LOI are as follows:

Suff holdings to receive 51% ownership.

Profits and Costs to be split evenly by both parties.

Suff Holdings to provide a marketing strategy.

Full Execution of LOI at the time of official completion of corporate name change.

Partnership starts May 1st, 2012.

About Suff Holdings SUFF HOLDINGS is a publicly traded Company with holdings ranging from Energy and Technology to Media and Apparel. Originally started as an Apparel Company "Suffer Apparel" www.sufferapparel.com we provided cutting edge clothing to the fanbase of the worlds fastest growing sport, Mixed Martial Arts - MMA. Several opportunities presented themselves and it made more sense to reorganize into a holdings company with several subsidiaries.

Safe Harbor Statement: This release includes forward-looking statements intended to qualify for the safe harbor from liability established by the Private Securities Litigation Reform Act of 1995. These forward-looking statements generally can be identified by phrases such as SUFFER (SUFF) or its management "believes," "expects," "anticipates," "foresees," "forecasts," "estimates" or other words or phrases of similar import. Similarly, statements herein that describe the Company's business strategy, outlook, objectives, plans, intentions or goals also are forward-looking statements. All such forward-looking statements are subject to certain risks and uncertainties that could cause actual results to differ materially from those in forward-looking statements.

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