MAKATI and MANILA, Philippines, June 18 /PRNewswire/ -- Clarisa Rojo, CEO of Software Effective Solutions Inc. (SES), a provider of CRM software, today announced that the company will be exhibiting at CommunicAsia 2007, Asia's leading IT event. Software Effective Solutions is one of the few Philippine-based firms to exhibit in the CommunicAsia event, which is the leading IT, telecom and hi- tech technology events in the region and attracts tens of thousands of visitors each year. This year, the event will be held in Singapore, between June 19-22. "Participation in this prestigious event is an excellent opportunity for our company to showcase its technology and flagship solution, the Effective Suite, to thousands of trade buyers in the Asia market and beyond," notes Rojo, CEO of Software Effective Solutions. "CommunicAsia is a well-known meeting site for industry professionals and decision makers who come from all over the world to view the latest technologies in the industry." For more on CommunicAsia 2007, see http://www.communicasia.com/. About Effective Effective is a unique, technologically advanced Customer Relation Management (CRM) tool which caters to the current and future needs of small to medium enterprises as well as large Telecom operators, mainly in the Asia Pacific (APAC) region. This software tool, aptly named "Effective," maximizes the utilization of organization resources such as manpower, equipment and time, and optimizes the execution of daily activities such as inventory management, service center and sales process. Effective offers several major advantages over existing solutions: cost-effectiveness, scalability, modularity, rapid deployment and functionality. In addition, Effective can be enhanced to be used as a web- based management tool, allowing organizations to manage, monitor and track their relations with their customers over the internet, from outside the office. About SES SES Inc. is a Philippine-based software company providing enterprise software that enables small and medium-sized enterprises and telecom operators to optimize functions such as workforce management, call centers, and resource management. Effective, the company's user-friendly, rapidly deployable software package includes many Customer Resource Management (CRM) functions with a focus on customer needs for greater internal efficiency, cost control and maintaining service quality. For more information, please visit us on the web at http://www.seseffective.com/. Forward-Looking Statements Certain statements in this news release may contain "forward-looking" information within the meaning of the Federal securities laws. All statements, other than statements of fact, included in this release may include forward- looking statements that may involve risks and uncertainties. There can be no assurance that such statements will be accurate and actual results and future events could differ materially from those anticipated in such statements. The Company undertakes no obligation to update forward-looking statements to reflect subsequently occurring events or circumstances or to reflect unanticipated events or developments. DATASOURCE: Software Effective Solutions Inc. CONTACT: Marco Massimo of Software Effective Solutions Inc, +6328561561 or (fax) +6328561251 or (cell) +639228884097, Web site: http://www.seseffective.com/ http://www.communicasia.com/

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