NEW YORK, Jan. 12, 2015 /PRNewswire/ -- DigitasLBi, a
global marketing and technology company, announced today the
appointment of Ronald Ng as Chief
Creative Officer for North
America. Ng joins the agency from BBDO & Proximity
Singapore, where he served as Chief Creative Officer for that
office, as well as head of the network's Asia Creative Council. At
DigitasLBi, he'll lead creative teams across all six offices in
North America – the agency's
largest region. Ng will be based in New
York, and will report to Tony
Weisman, CEO of DigitasLBi North America. He will work
alongside Chris Clarke, Chief
Creative Officer for DigitasLBi International.
"Ronald is a seasoned leader and a creative force to be reckoned
with," says Weisman. "You can see his ingenuity and passion in
every piece of work that he does. He's been rightly recognized by
the industry numerous times for driving innovative, cross-channel
programs, and his creative leadership inspires both teams and
clients. We're thrilled to have him onboard."
Ng's appointment comes on the heels of several other big hires
and creative wins for the agency. In December, DigitasLBi brought
on Universal McCann's Scott Donaton
as the agency's first ever Chief Content Officer. And earlier this
fall, DigitasLBi elevated Andrew
Carlson as its first ever National Head of Experience
Design, and hired Jennifer Striegel as Brand Strategy Lead for
Chicago and San Francisco.
In 2014, DigitasLBi was named the IAB MIXX's "Most Awarded
Agency of the Decade," and was honored with other top campaign
awards from Adweek, Cannes Lions, the CLIO Awards, the
Effies, the Mobile Marketing Association, New York Design Awards,
the One Show, and more.
"I'm excited to join the immensely collaborative team at
DigitasLBi," says Ng. "I'm inspired by the agency's integration of
data, technology, and storytelling, and I look forward to
partnering with their clients to create inspiring brand stories
that come from big ideas."
Ronald Ng: Award-Winning
Creative Leader
Ng brings 20 years of industry experience to this role. In 2012,
he was named CCO for BBDO & Proximity Singapore; under his
leadership, the office won a slew of top industry awards, including
Agency of the Year twice in a row at the Singapore Creative Circle
Awards. In 2014 alone, they were named Southeast Asia's most awarded agency at the
Cannes Lions Festival of International Creativity and the third
most awarded agency globally at the CLIO Awards, on top of taking
home top honors from the Effies, the FWA, and more.
Of particular note is Ng's work on the Jeep "Two Worlds"
campaign, which was inducted into the CLIO Hall of Fame this year.
And, his 2014 "World Under Water" campaign for Carbon Story
generated $37 million in earned media
and 263 million impressions in just a few weeks—it was named "one
of summer's biggest successes in scientific content marketing" by
Forbes and "Project of the Year" in the FWA's Cutting Edge
Awards.
Prior to leading the Singapore
office, Ng held top creative positions at BBDO New York, and before
that, BBDO & Proximity Malaysia. In New York, he led successful pitch wins for
Orbitz and the Johnson & Johnson global baby businesses, and
scored creative wins at Cannes,
the One Show, the CLIO Awards, the Webbys, D&AD, and more. His
Kinect-powered 2011 installation for Autism Speaks was accepted
into the New York Museum of Modern Art's (MOMA's) permanent
collection.
During his time in Malaysia,
the Gunn Report ranked Ng as the fourth most awarded CCO globally
in 2010. The same report ranked the Jeep "Two Worlds" campaign as
the number one outdoor campaign in the world, and the agency itself
as the eighth most awarded worldwide. Some of the other top
creative wins from that time include Gold at the Asian Marketing
and Effectiveness Awards, recognition from the Big Won Global
Report for the sixth most awarded "Innovative and Alternative
Media" campaign, and then later recognition from the same report as
the 13th most awarded agency in the world.
Ronald holds a Bachelor degree in Journalism from the
University of Nebraska.
Fun Facts:
Born, raised: Born in Selangor,
Malaysia. Raised by 70's and 80's TV, especially the A-Team,
Chips, and Happy Days.
Go-to apps: Spotify, Naim, BBC, Pocket, Skype,
Evernote
What won't happen in 2015: The death of TV or
radio.
Hobbies: Tennis and food. Tennis, because it's the most
fun and frustrating sport ever. And I play tennis so that I have an
excuse to eat.
If I wasn't doing this, I'd be: Learning to improve my
mediocre tennis serve. And forehand. And backhand.
About DigitasLBi:
DigitasLBi is a global marketing and technology agency that
transforms businesses for the digital age. We help companies of all
shapes and sizes decide What's Next… and then we take them
there. Also a top-ten global agency, DigitasLBi is comprised of
6,000 digital and technology experts across 40 offices in 25
countries worldwide. DigitasLBi is a member of Publicis Groupe
[listed on the Euronext Paris Exchange — FR0000130577 — and part of
the CAC 40 index], the world's third-largest communications group.
With approximately 60,000 professionals spanning 108 countries on
five continents, Publicis Groupe offers local and international
clients a complete range of communications services. Website:
www.publicisgroupe.com
Photo - http://photos.prnewswire.com/prnh/20150109/168133
Logo -
http://photos.prnewswire.com/prnh/20130319/PH79546LOGO-b
To view the original version on PR Newswire,
visit:http://www.prnewswire.com/news-releases/digitaslbi-appoints-bbdos-ronald-ng-as-chief-creative-officer-300019064.html
SOURCE DigitasLBi