NEW YORK, Dec. 18, 2014 /PRNewswire/ -- PlaceIQ, the
company building more accurate audiences with location, time, and
real world behavior, and global media communications agency Starcom
MediaVest Group (SMG), announced today SMG MAPS, a location
analytics platform and toolset that leverages consumer behavior
insights for media planning, activation and measurement. SMG MAPS
is an expanded capability as part of a partnership renewal with
PlaceIQ and SMG.
Powered by PlaceIQ's proprietary Consumer Insights Platform
(CIP), SMG MAPS enables SMG planners and strategists to understand
the physical and digital activities of more than 100MM activated
consumers across time, space, and devices. The platform leverages
more than two years of collaboration and insights gleaned from
delivering effective media campaigns to brands on behalf of PlaceIQ
and SMG. This innovative solution will allow SMG to activate media,
conduct place visit rate analysis, campaign measurement and more.
PlaceIQ's CIP platform is scheduled for wide release in 2015.
SMG MAPS will be an essential element which brings real world
behavioral, demographic, consumption and purchase data to SMG's
precision marketing stack, and integrates with existing technology
and data assets fueled by SMG's partnership with Acxiom and
acquisition of RUN earlier this year.
In addition to precision audience targeting and post-campaign
analytics, SMG MAPS can deliver better, contextually relevant
creative tied to moments and real-world behavior. The dashboard
helps strategists and planners visualize the targeting and delivery
of their advertisements across the US to measure success and
impact.
"This strategic partnership with SMG is an extension of our
collective mission to change the way brands understand and respond
to consumers, based upon the context of time and location," said
Duncan McCall, co-founder and CEO of
PlaceIQ. "With the ability to connect physical world behaviors to
anonymized digital consumer data, SMG MAPS provides planners with
an important new dimension of insights when identifying and
reaching audiences across all devices."
"As we look to move at the pace and purpose of people,
location-aware data is an important component," said Global
President, Digital, Data & Analytics Lisa Weinstein at SMG.
"SMG MAPS provides a new dimension of consumer understanding, and
importantly the depth and breadth of PlaceIQ's location-based data
ensures we can find those consumers on behalf of our clients with
greater precision and improved return."
About PlaceIQ
Leading CPG, retail, automotive,
entertainment, consumer electronics, and other national brands and
their agencies rely on PlaceIQ's patented technology and suite of
consumer discovery, engagement and activation solutions to engage
with the right consumers and lead them to desired brand actions and
destinations at unbeatable scale. PlaceIQ's Place Visit Rate (PVR™)
is already the standard for measuring real-world, in-store ROI,
quantifying the value and effectiveness of advertising, targeting
and messaging. The company is headquartered in New York City and has offices in San Francisco, Los
Angeles, Detroit,
Chicago and Boulder, Colorado. For more information, visit
www.placeiq.com. Follow us on Twitter @PlaceIQ and like us on
Facebook: PlaceIQ.
About Starcom MediaVest Group
Starcom MediaVest Group
is the Human Experience Company. We believe experiences matter.
They enhance lives and build brands. We bring brand experiences to
life through SMG's three global award winning agency brands:
MediaVest, Starcom and Spark. In 2014, SMG was named Media Network
of the Year at the Cannes Lions International Festival of
Creativity. SMG was also named Festival of Media Global Network of
the Year for the second year in a row, and the fourth time in the
last six years. Ranked the number one global media network in
billings in the world by RECMA, SMG (www.smvgroup.com) encompasses
an integrated network of human experience strategists, investment
specialists, content creators and digital & technology experts.
With over 8,000 employees in 130 offices worldwide, SMG partners
with the world's largest marketers including The Coca-Cola Company,
P&G, Samsung, and Walmart, as well as new establishment brands
including Spotify, Twitter and Airbnb. SMG is part of Publicis
Groupe [Euronext Paris FR0000130577, CAC 40], one of the world's
leading communications groups.
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SOURCE PlaceIQ