COMMACK, N.Y., Nov. 21 /PRNewswire-FirstCall/ -- Protocall Technologies Incorporated (OTC:PCLI) (BULLETIN BOARD: PCLI) , (http://www.protocall.com/), a leading provider of on-demand virtual inventory systems for retailers and etailers, today announced that the company has hired 5W Public Relations, the fastest growing PR agency in the U.S. 5W PR will provide a full service PR campaign, including media relations, strategic communications counsel and marketing communication support of Protocall Technologies. Protocall Technologies Incorporated develops on-demand digital product delivery systems for in-store use and back-end fulfillment for Web retailers. Its flagship TitleMatch(TM) system allows retailers to burn digital content, including software, movies, audio books and music to CD and DVD media at their stores and website distribution centers as orders are placed. The company provides specialized programming, digital rights management, and electronic merchandising services to retail customers and content providers. As a developer of on-demand systems for more than five years, Protocall Technologies is the industry leader for robust on-site production systems. "We are excited to be working with 5W Public Relations. The agency is the ideal choice for us because of 5W's extensive experience within the entertainment, technology and marketing industries," said Bruce Newman, Founder & CEO of Protocall Technologies. "We believe our TitleMatch system will change the way people around the world make their entertainment decisions. We look forward to working with 5W as they help us leverage our world class technology and market vision through a successful media campaign." "We are thrilled to be working with the Protocall team to assist them in getting out their message," said Ronn Torossian, President & CEO, 5W Public Relations. "As the entertainment industry continues to shift more to the digital world, we look forward to showcasing Protocall Technologies' innovative systems and are confident that we will be able to drive their message home through a successful media campaign." About Protocall Technologies Protocall Technologies (http://www.protocall.com/) Incorporated is the innovator of CD and DVD on-demand content distribution. Its flagship TitleMatch(TM) system allows retailers to burn brand name CD and DVD products at their stores and website distribution centers. The company's proprietary systems enable retailers to reduce their reliance on costly physical inventory, expand their selection of products, eliminate shrinkage and out-of-stock situations, speed time to market for new products and improve their operating margins with minimal space requirements. About 5W Public Relations Headquartered in New York, with an office in Los Angeles, 5W Public Relations (http://www.5wpr.com/) , the nation's fastest growing independent PR firm for 2005 & 2004, maintains practice areas specializing in technology, corporate, consumer, entertainment, crisis communications, Investor Relations, event management and public affairs. Described by a leading PR trade magazine as "aggressive in a way that clearly resonates with clients looking for a firm staffed with type A-plus personalities, a BS-free approach, and results from Day One," 5W's culture is aggressive, energetic, fast-paced and focused. The agency boasts a diversified client portfolio second to none, including: Fortune 500 mainstay EDS, Evian Natural Spring Water, NICE Systems, VeriSign, McDonald's Corporation, Patina Restaurant Group, the nation's largest multi- concept restaurant group, The HealthCentral Network, 530 store retail chain United Retail Group/Avenue Stores, Seagram's Coolers, Benny Hinn Ministries, The Pritikin Longevity Center & Spa, Classic Media's Lassie and Casper, celebrities including Pamela Anderson, Snoop Dogg, Lil' Kim, Ice Cube, Nick Cannon and NBA Star Jalen Rose, a plethora of publicly traded technology companies, and a variety of other global interests, national corporations, high-profile individuals, regional businesses, government agencies and academic institutions. The agency was named "Boutique Agency of The Year" by a leading PR Trade Magazine. This news release along with other investor information about Protocall Technologies is available at http://www.agoracom.com/IR/Protocall. To receive future news releases or request further information about Protocall Technologies, please email . The information contained in this news release, other than historical information, consists of forward-looking statements that involve risks and uncertainties that could cause actual results to differ materially from those described in these statements. Forward-looking statements regarding the timing of developing, testing and releasing existing and new products, of marketing and selling them, of deriving revenues and profits from them, as well as the effects of those revenues and profits on the company's margins and financial position, are uncertain because many of the factors affecting the timing of those items are beyond the company's control. CONTACT: Corporate Inquiries: Protocall Technologies Incorporated Investor Relations: AGORACOM http://www.agoracom.com/IR/Protocall http://www.protocall.com/ Media Relations: Neil Steinberg or Jori Victor 5W Public Relations 212.999.5585 or DATASOURCE: Protocall Technologies Incorporated CONTACT: Corporate Inquiries, Protocall Technologies Incorporated, ; or Investor Relations, AGORACOM, ; or Media Relations, Neil Steinberg, , or Jori Victor, , both of 5W Public Relations, +1-212-999-5585 Web site: http://www.protocall.com/ http://www.agoracom.com/IR/Protocall http://www.5wpr.com/

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