DALLAS, Sept. 6, 2011 /PRNewswire/ -- PBS Holding Inc. (PINKSHEETS: PBHG) announced today that it launched a new product line for its direct sales company Starfest Direct. The new "Functional Beverages" line is featured in Starfest Direct catalog at www.starfestdirect.com

The company launched a new branded Functional Beverage and Energy Drinks line; "De Vie Sun" (pronounced; davi sun). The French translation for De Vie Sun is "Healthy Life", and reflects the company's position to provide high energy and healthy products to its celebrity and sports fan base.

"This new development is another example of our management teams and its efforts to develop value to our investors and shareholders. The new products will give our company an entry level consumable product line  that will enhance the members home based business opportunity, while providing additional revenues to the company." Stated Eddie Vakser, PBS Holding CEO.

"The functional beverage is a product line that the company wanted to develop in 2010, and the launch will signify the company's desire to have Starfest Direct Sales in a consumable category and allow its members have branded sports drinks and marketing. While expanding in a multi-billion functional beverage market space." Stated Angie Tassan, PBS Holding CMO.

About PBS Holding Inc.:

PBS Holding Inc. is a Publicly Trading Company trading on OTC Markets under the symbol PBHG. The company is focused on growth by mergers and acquisitions of technology, media, multimedia, television, Film productions and content development. As a wholly own subsidiary, Starfest Direct Inc is utilized for its high end Direct Sales Technology Enterprise System. Starfest Direct is a virtual product and services catalog system designed to facilitate sales, membership accounting and maintenance http://www.starfestdirect.com

Safe Harbor Statement -- This release includes forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 27E of the Securities Act of 1934. Statements contained in this release that are not historical facts may be deemed to be forward-looking statements. Investors are cautioned that forward-looking statements are inherently uncertain. Actual performance and results may differ materially from that projected or suggested herein due to certain risks and uncertainties including, without limitation, ability to obtain financing and regulatory and shareholder approvals for anticipated actions. Such statements are based on management's current expectations and are subject to certain factors, risks and uncertainties that may cause actual results, events and performance to differ materially from those referred to or implied by such statements. In addition, actual or future results may differ materially from those anticipated depending on a variety of factors, including continued maintenance of favorable license arrangements, success of market research identifying new product opportunities, successful introduction of new products, continued product innovation, sales and earnings growth, ability to attract and retain key personnel, and general economic conditions affecting consumer spending. Readers are cautioned not to place undue reliance on these forward-looking statements, which speak only as of the date hereof. Artfest International, Inc., does not intend to update any of the forward-looking statements after the date of this release to conform these statements to actual results or to changes in its expectations, except as may be required by law.

Contact: Investor Relations, 1-877-278-6672

SOURCE PBS Holding Inc.

Copyright 2011 PR Newswire

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