We
were incorporated under the laws of the State of Florida on August 11, 2014. OptiLeaf, Inc. was formed to provide a world-class
fully integrated turn-key growth management system for the cannabis industry to help dispensary owners, grow operations and caregivers
increase their sales and reduce costs, increase their company’s productivity and profitability and reduce or eliminate the
need for manual labor while maximizing yield. We are presently a development state company with no customers, sales, suppliers
or inventory as of this filing.
OptiLeaf’s
target market includes dispensaries and grow operations.
OptiLeaf
has completed the development of its Grow Pro and POS management software. Both products are being beta tested in the state of
Colorado and we are currently looking for beta testers in the states of Washington and Oregon. Optileaf has completed
integration with Metric in the State of Colorado and Oregon and with BioTrack in the state of Washington.
Optileaf
plans on commencing the development of its wireless network censors in the latter half of 2017. We believe our integrated hardware
will be capable of monitoring and adjusting light, soil moisture, CO2, temperature, ventilation, nutrients, and humidity as needed,
in real time and around-the-clock.
Our
Product
Once
developed, the heart of our system will be the innovative multi-purpose growth management software suite. OptiLeaf plans to add
proprietary hardware components, which we believe, together with software, will provide a turn-key growth management system. The
system, once developed and implemented, will potentially allow growers to realize significant labor savings as common grow house
tasks are fully automated. Once developed, we believe our integrated hardware is capable of monitoring and adjusting light, soil
moisture, CO2, temperature, ventilation, nutrients, and humidity as needed, in real time and around-the-clock. Once developed,
we believe our user interface, data tracking, and remote access capabilities could potentially allow growers to monitor, adjust,
and manage their facilities as needed from anywhere in the world, however, none of our products are fully developed or available
for sale or use at this time, and there can be no assurance that our products will ever become fully developed, or will gain market
acceptance when and if fully developed.
Our
Strategy
OptiLeaf
will offer a complete line of hardware and software technological solution for the cannabis industry.
Our
software is a seed-to-sale growth management system, designed to not only offer a complete grow automation system, but to enhance
every aspect of the medical cannabis business.
Our
wireless sensor networks will include an array of products that control, monitor, and automate all aspects of the grow house operations.
Our principal product, OptiLeaf GrowPro Elite, provides a complete, robust state-of-the-art hardware and software solution for
large cultivation operations with multiple locations.
The
heart of our system will be a multi-purpose growth management software suite. OptiLeaf will add proprietary hardware components,
which, together with software, will provide a turn-key growth management system. The system will potentially allow growers to
realize significant labor savings as common grow house tasks are fully automated. Our integrated hardware is capable of monitoring
and adjusting light, soil moisture, CO2, temperature, ventilation, nutrients, and humidity as needed, in real time and around-the-clock.
Our user interface, data tracking, and remote access capabilities allow growers to monitor, adjust, and manage their facilities
as needed from anywhere in the world.
Our
products will be manufactured in the USA and Asia, managed by a team possessing years of experience with domestic and overseas
production. OptiLeaf does not directly distribute, sell, grow, harvest cannabis or any substances that violate United States law
or the Controlled Substances Act, nor does it intend to do so in the future.
While
individual components of our system are available from our main competitors, OptiLeaf believes it will have the first and
only system to completely integrate all aspects of growth automation and management into one system.
Marketing
OptiLeaf
will focus its sales and marketing efforts in the states of Colorado, Oregon and Washington at this point. Once the rules and
regulatons for the state of California are introduced, we plan on expanding our marketing efforts into that state as well. We
have decided to focus our efforts with the most developed and broadest customer base at this point.
We
are currently in the process of interviewing and hiring for full time marketing and sales personnel in Colorado, Oregon and Washington.
There are a total of 7,300 potential customers
in the states of Colorado, Oregon and Washington (get numbers from Thomas)
Operations
OptiLeaf’s
operational strategies behind the development of our products and services are based on design, innovation, and added value. When
developing a new product, we want to be the leader by introducing innovative features that will allow cannabis cultivators to
lower their costs, boost yields, and maximize production capacity. Furthermore, when OptiLeaf develops new goods or services,
we will package them with support services as well as immediate observable and psychological benefits. Our focus is on how our
products and services stand against the competition and how our technical measures relate to the customers’ needs.
Our
primary operation strategy is to focus on quality and service. Our products must meet our eight dimensions of quality: performance,
conformance, features, durability, reliability, serviceability, aesthetics, and perceived quality. Based on our operational strategies,
we believe OptiLeaf's products and services will be superior to the competition. We recognize that there are some limitations
imposed by trade-offs that must be made due to the nature of the product. For example, reliability may be sacrificed in order
to achieve maximum speed.
Fundraising
Optileaf
is in the process of preparing for an additional capital raise. This capital will be used to build out a sales and marketing force,
for further development of its products and technologies, for hiring of additional personnel and for general working capital.
The Company has not received any commitments for additional capital at this point, and there can be no assurance that the Company
will be able to raise the capital it seeks or can do so on terms satisfactory to the Company.
Staffing
As
of December 31, 2016, we have 5 full time employees. The number of employees will be determined by the projected number of customers
and that will need to be attended to.
Suppliers
OptiLeaf
will rely on overseas manufacturers to supply various components of its product line. The most important benefit of using this
type of supplier is that we are able to remain cost competitive in our local market. We believe that this will give us a competitive
advantage that can be used to increase the sales and profits of our business.
We
plan on buying most of our inventory directly from the manufacturer. Because we generally will be placing large orders, dealing
directly with the manufacturer will yield the lowest cost per unit. The down side of working with these large manufacturers is
that we are not able to order in smaller quantities, resulting in having a considerable sum of money tied up in each order. When
a smaller quantity of product is necessary, we will use a smaller business-to-business manufacturer.
These
manufacturers will require 30 days advance notice for each order. Shipments from China typically take 7-10 days for delivery by
air or 20-30 days by ocean freighter.
Customer
Service and Support
Timely
order fulfillment is crucial to customer satisfaction. OptiLeaf will hire additional assistants as needed to monitor and manage
the delivery, billing, warranty service and repair of its products. This helps to ensure customer satisfaction and repeat sales.
To
improve operating efficiency, we plan to use Amazon.com as our order fulfillment company. Their facilities are "state-of-the-art"
and their customer satisfaction record is unsurpassed. By outsourcing this function, we can keep internal staffing needs at a
minimum and avoid having to expand our telephone network and computer systems. We will also save on shipping costs due to the
high volume discounts Amazon.com earns by serving multiple businesses from one location.
Our
customers emphasize that good service and after-sales support are among their major concerns. A hot-line service will be available
to all registered customers enrolled in OptiLeaf's maintenance / support program.
Customer
satisfaction will be a high priority for OptiLeaf. Our main goal is to ensure that our products are made using the highest quality
components so that there are few, if any, returns due to product defects. Still, we recognize the fact that however good our product
is, there will be times when it simply does not meet the needs of some customers. To ensure a positive experience and image in
the minds of these and all customers, we will offer a money-back guarantee. Our objective is to make our customer service so satisfying
that even if a customer decides to return a particular product, we will retain that person as a loyal customer, who won't hesitate
to refer friends and associates, and perhaps make other purchases from OptiLeaf in the future.
Subcontractors
In
order to control our expenses, OptiLeaf plans on subcontracting a portion of our advertising and marketing to third parties. This
will potentially allow us to bring in professionals with expertise that we have not yet acquired.
Government
Regulation
OptiLeaf
does not directly distribute, sell, grow, harvest cannabis or any substances that violate United States law or the Controlled
Substances Act, nor does it intend to do so in the future. We are a technology provider to the cannabis industry. As such, we
are operating within an industry that is very complex in terms of legal requirements and compliance. Cannabis is an illegal drug
under Federal Law, and is illegal in many states as well. Certain states have made cannabis legal for medicinal use only, but
in very few circumstances is it legal to possess or sell cannabis. Although we plan on being a technology provider only, and do
not plan of growing, selling or possessing any cannabis, we nevertheless must comply with, and our business must comply with,
a myriad of state and local laws and regulations regarding our operations, and our operations, as well as our profitability, can
be significantly affected by all of these laws and how they affect the businesses or our customers.
In
addition, we are subject to a number of laws and regulations that affect companies generally and specifically those conducting
business on the internet, many of which are still evolving and could be interpreted in ways that could harm our business. Existing
and future laws and regulations may impede our growth. These regulations and laws may cover online marketing, e-mail marketing,
telemarketing, taxation, privacy, data protection, pricing, content, copyrights, distribution, mobile communications, electronic
contracts and other communications, consumer protection, web services, the provision of online payment services, unencumbered
internet access to our services, the design and operation of websites, and the characteristics and quality of products and services.
It is not clear how existing laws governing issues such as property ownership, libel, and personal privacy apply to the internet,
e-commerce, digital content and web services. Unfavorable regulations and laws could diminish the demand for our products and
services and increase our cost of doing business.
Litigation
From
time to time, we may become involved in various lawsuits and legal proceedings, which arise, in the ordinary course of business.
However, litigation is subject to inherent uncertainties, and an adverse result in these or other matters may arise from time
to time that may harm our business. We are currently not aware of any such legal proceedings or claims that we believe will have
a material adverse effect on our business, financial condition or operating results.