NXT Nutritionals Holdings, Inc. (“NXT Nutritionals”) (OTCBB: NXTH) developer and marketer of SUSTA™ Natural Sweetener, the great tasting, all-natural, healthy sweetener, today announced that the Company will be hosting an event tomorrow in New York City with spokesperson Dara Torres , 5-Time U.S. Olympic swimmer, bestselling author and mom, to educate leading bloggers and nutritionists about its SUSTA™ Natural Sweetener and Healthy Dairy® Yogurt Smoothies.

Food, nutrition, health and mommy bloggers will join the Company at its “Stay Fit in 2011” event as Dara shares some of her workout tips and discusses the benefits of using SUSTA in her and her family’s diet. The bloggers will also enjoy a variety of delicious products made with SUSTA including Healthy Dairy smoothies.

“This event offers us the opportunity to meet with some of the most influential and well-regarded bloggers and nutritionists in an offline, one-on-one setting with Dara and our unique products. We hope this will help the bloggers and nutritionists to better understand the benefits of our unique SUSTA Natural Sweetener and Healthy Dairy non-fat yogurt smoothies, and that they share their experience with their loyal followers online,” commented Michael McCarthy, president and CEO of NXT Nutritionals. “Bloggers have become an integral part of building brand awareness in today’s marketplace. We plan to make quite an impression on all the bloggers that attend and ultimately over 40 million readers of their blogs.”

In addition, Dara will appear on several broadcast programs, including “New York Nightly News with Chuck Scarborough”, LIVE tonight at 7:00 pm EST. Tomorrow morning, she is also scheduled to be on “PIX Morning News”, CNN “American Morning” and ABC News “Now You Know”, as well as “Fox & Friends”. This will be an opportunity to showcase to millions of viewers around the country the great taste and health benefits that SUSTA provides in a brownie recipe that Dara is expected to demonstrate on the show’s cooking segment. (Check your local listing for show times.)

About NXT Nutritionals Holdings, Inc.

Headquartered in Springfield, MA, NXT Nutritionals Holdings, Inc., through its wholly owned subsidiary NXT Nutritionals, Inc., is a developer and marketer of a proprietary, patent-pending, all–natural, healthy sweetener sold under the brand name SUSTA™ and other food and beverage products. SUSTA™ Natural Sweetener, sold as a stand-alone product and the common ingredient for all of the Company’s products, is an all-natural, healthy sweetener that has minimal calories and low glycemic index. NXT Nutritionals has also developed a line of SUSTA™-enhanced best-in-class, non-fat reduced-calorie yogurt smoothies that are marketed as Healthy Dairy® Yogurt Smoothies. For additional information, please visit NXT Nutritionals’ corporate website: www.nxtnutritionals.com

Forward-Looking Statements

The statements in the press release that relate to the Company's expectations with regard to the future impact on the Company's results from new products in development are forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. These statements are subject to risks and uncertainties. Words such as "expects", "intends", "plans", "may", "could", "should", "anticipates", "likely", "believes" and words of similar import also identify forward-looking statements. Forward-looking statements are based on current facts and analyses and other information that are based on forecasts of future results, estimates of amounts not yet determined and assumptions of management. Readers are urged not to place undue reliance on the forward-looking statements, which speak only as of the date of this release. We assume no obligation to update any forward-looking statements in order to reflect any event or circumstance that may arise after the date of this release. Additional information on risks and other factors that may affect the business and financial results of NXT Nutritionals Holdings, Inc. can be found in the filings of NXT Nutritionals Holdings, Inc. with the U.S. Securities and Exchange Commission.

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