U.S. SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549
FORM 8-K
CURRENT REPORT
PURSUANT TO SECTION 13 OR 15(d) OF THE
SECURITIES EXCHANGE ACT OF 1934
Date of Report (Date of earliest event reported):
March 18, 2016 (March 17, 2016)
Mobiquity Technologies, Inc.
(Exact name of registrant as specified in its
charter)
New York
(State or jurisdiction of incorporation or organization)
000-51160
(Commission File Number)
11-3427886
(I.R.S. Employer Identification Number)
600 Old Country Road, Suite 541, Garden City,
NY 11530
(Address of principal executive offices (Zip
Code)
Registrant's telephone number: (516) 256-7766
(Former name or former address, if changed since
last report)
Check the appropriate box below if the Form 8-K filing is intended
to simultaneously satisfy the filing obligation of the registrant under any of the following provisions (see General Instruction
A.2. below):
o | | Written communications pursuant to Rule 425 under the Securities Act (17 CFR 230.425) |
o | | Soliciting material pursuant to Rule 14a-12 under the Exchange Act (17 CFR 240.14a-12) |
o | | Pre-commencement communications pursuant to Rule 14d-2(b) under the Exchange Act (17CFR
240.14d-2(b)) |
o | | Pre-commencement communications pursuant to Rule 13e-4(c) under the Exchange Act (17CFR
240.13e-4(c)) |
Item 7.01. Regulation
FD Disclosure
On March 17, 2016, the Company issued a press
release, a copy of which is appended hereto.
Item 9.01. Financial
Statements and Exhibits.
Exhibit |
Description |
|
|
99.1 |
Press release dated March 17, 2016. (Filed herewith.) |
SIGNATURE
Pursuant to the requirements of Section 13
or 15(b) of the Securities Exchange Act of 1934, the Registrant has duly caused this report to be signed on its behalf by the undersigned,
thereunto duly authorized.
|
MOBIQUITY TECHNOLOGIES, INC. |
|
|
|
|
Dated: March 18, 2016 |
By: /s/ Dean L. Julia |
|
Dean L. Julia, Co-Chief Executive Officer |
Exhibit 99.1
![](http://www.sec.gov/Archives/edgar/data/1084267/000101968716005510/logo.jpg)
Mobiquity Networks Announces ‘Mobiquity Entertainment Network’
To Deliver Beacon-Triggered Movie Studio Promotions
First of its kind theater advertising network links movie-goers
with retail mall audience to deliver campaigns and attribution data
GARDEN CITY, N.Y., March 17, 2016 -- Mobiquity Networks,
the largest network of retail mall-based mobile advertising beacons in the United States and a wholly owned subsidiary of Mobiquity
Technologies, Inc. (OTCQB: MOBQ), today announced its highly specialized mobile advertising network offering – the Mobiquity
Entertainment Network. The Mobiquity Entertainment Network provides an entirely new avenue for movie studios and entertainment
companies to engage with fans via mobile, linking digital screens to offline activity.
The Mobiquity Entertainment Network leverages the precise
location awareness enabled by beacon technology to trigger entertainment and movie fan app engagement and to accurately account
for advertising campaign attribution. Both the beacon network and ad campaigns are managed by Mobiquity’s proprietary proximity
marketing platform, and app engagements are executed through Mobiquity Networks’ mobile app publisher network, which includes
movie-fan apps such as Moviefone and Movietickets.com.
Built specifically for the entertainment industry, the Mobiquity
Entertainment Network enables direct engagement with a known movie-goer community. Theater owners are able to utilize the network
to improve and expand the in-theater experience. The network also allows in-theater advertising partners, such as Screenvision,
to extend their captive audience engagement beyond the big screen and into retail environments.
Mobiquity Networks has assembled all the critical ecosystem components
necessary to make beacon-triggered marketing and advertising campaigns go mainstream: a nationally installed beacon network in
retail malls and theater environments; a 3rd party app publisher network to deliver campaigns; and the platform to manage
the network, data and campaign execution.
Relevant locations are key. There are nearly 2,300 theaters (~45%
of total U.S. Theaters) within a 10-mile radius of the 475 premium malls currently partnered with Mobiquity Networks. In the next
few months, beacons are scheduled to be deployed in 300 theaters with more than 2,500 screens. The reach of the network is critical
as well - coverage extends to more than 130 designated markets that represent roughly 89% of US households.
Studio research has indicated that the average mall shopper is up
to 5x as likely to be an active movie-goer than a non-mall shopper. The average age of a mall shopper is 36, while the average
age of a broadcast TV viewer is 57, a generational difference. The audience delivered by the Mobiquity Network represents one of
the most highly targeted media opportunities to reach America’s active movie-goers.
“Demographically, movie theaters are highly complementary
to Mobiquity Networks’ existing retail mall network and we are excited to expand our footprint in the entertainment sector.
We are breaking new ground and creating a new and effective way for movie studios and entertainment companies to reach their biggest
fans on a national level via mobile,” said Tom Arnost, Executive Chairman of Mobiquity Networks. “This offering delivers
a highly targeted audience for the industry. The 2,284 theaters in our footprint should represent as much as 80% of the total U.S.
box office of $11 Billion. Reaching this audience creates the potential for significant incremental revenue for us.”
Tom Arnost will be heading up the Mobiquity Entertainment Network
and leading strategic initiatives for the media-industry focused network. “The Mobiquity Entertainment Network was
created through the vision of Mr. Arnost and we’re quite fortunate to have a media executive with 35-years of success in
the industry to bring this network offering to market,” stated Dean Julia, Mobiquity Networks’ co-CEO. “His extensive
relationships and industry experience will ensure that we deliver unique value to our media clients.”
Mobiquity Networks has exclusive agreements in 475+ premier shopping
malls and 300 movie theaters in the U.S to operate its beacon-triggered mobile ad network. The ad network footprint represents
~400 million monthly mall visits and provides advertisers with the opportunity to deliver targeted marketing messages to consumers
at precisely the right place and time - just as they are deciding which retailers to visit and what brands to buy – and now
what movies to see.
About Mobiquity Technologies:
Mobiquity Networks, is a wholly
owned subsidiary of Mobiquity Technologies, Inc. (OTCQB: MOBQ) Mobiquity operates a nationwide location-based mobile advertising
network of beacons with exclusive agreements in 475+ premier US shopping malls, reaching more than 400 million shoppers monthly.
Coupled with Mobiquity’s integrated suite of leading-edge location based mobile advertising technologies, retail and entertainment
brands can execute personalized and contextually relevant mobile ad experiences, driving brand awareness and incremental revenue.
Mobiquity’s vision is to build out mobile advertising solutions to create “smart malls” in retail destinations
across the U.S. using Bluetooth-enabled iBeacon technology. Visit: www.mobiquitytechnologies.com and www.mobiquitynetworks.com.
SAFE HARBOR STATEMENT UNDER THE PRIVATE SECURITIES LITIGATION REFORM
ACT OF 1995.
Certain statements in this press release constitute “forward-looking
statements” within the meaning of the Private Securities Litigation Reform Act of 1995. Such forward-looking statements involve
known and unknown risks, uncertainties and other factors which may cause the actual results, performance or achievements of the
company to be materially different from any future results, performances or achievements express or implied by such forward-looking
statements. The forward-looking statements are subject to risks and uncertainties including, without limitation, changes of competition,
possible loss of customers, and the company’s ability to attract and retain key personnel.
Media Contacts:
Mobiquity Technologies
Jim Meckley, CMO
(516) 256-7766 x222
jim@mobiquitynetworks.com
Renee Newby
Rocket Science PR, for Mobiquity
(415) 464-8110 x213
Mobile: (757) 651-6554
renee@rocketscience.com
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