Louisiana Food Company Announces New Packaging for Best Selling Jammin' Jambalaya
22 September 2011 - 5:42PM
Marketwired
Louisiana Food Company (OTCBB: LUSI), a purveyor of "Certified"
Louisiana specialty food products, today announced that, beginning
early in the fourth quarter, its best-selling packaged dry product,
Jammin' Jambalaya, will be packaged in economical, environmentally
friendly "paper cans." According to LUSI's President, David Loflin,
the company's switch to paper cans is important in three
significant ways: greater impact of striking label artwork, greater
flexibility of use in retail displays and, most importantly, lower
packaging cost per unit. LUSI plans to make the first deliveries of
its newly packaged Jammin' Jambalaya early in the fourth quarter of
this year, the same time as it will available online at
www.louisianafoodcompany.com.
"We think the switch to paper cans will make our products jump
off the shelves as shoppers walk by, because our eye-catching label
artwork is now so very apparent," said Mr. Loflin. "And as for our
Jammin' Jambalaya, it has become our best-seller -- it's a
great-tasting version of a South Louisiana favorite," he added.
As with all of LUSI's other products, the Jammin' Jambalaya
paper can labeling will carry with it a story inspired by the
history, the culture and the people of South Louisiana:
"The cool early-November breeze was refreshing. From the open
window of her third floor flat, Janie watched quietly, as dusk
descended over the French Quarter, happy revelers filling the
street below. 'Some way to spend my first night alone in the city,'
she mused, closing the window, suddenly missing home. 'Not giving
in!' Janie said out loud to no one, as she hurried to the kitchen.
There, she threw a big pan on the stove, turned on the burner and
poured in some oil. She grabbed the chicken, sausage and vegetables
from the fridge, and started chopping. .. onion, celery, bell
pepper, garlic, down in the pan, smells of home filling the air.
Startled by three loud knocks, Janie scurried over to the door and
opened it slowly. Eight smiling faces looked back at her. 'Hi, I'm
Tommy, this is my girlfriend, Cindy, and this is everyone' the
visitor said. 'Hi Tommy and Cindy and everyone, I'm Janie. Come
in,' she said closing the door, 'I'm just fixing some Jambalaya - a
little homesick, I guess.' Laughing, Cindy said, 'well, it smelled
so good we just had to come meet the new chef in town, and we
brought the wine. Welcome to New Orleans, Janie.' You don't have to
be new in town to start your party with our Jammin' Jambalaya...
your neighbors will love it..." -- continued at
www.louisianafoodcompany.com/jambalaya.
Capturing South Louisiana
From the outset, LUSI's management has believed that the rich
and diverse cultural heritage of South Louisiana would provide a
natural source of inspiration for its product labels. As works of
art, LUSI's product labels capture the movement and energy that is
South Louisiana -- they are "eye-grabbers," and retailer and
consumer response to the labels has been extremely positive.
About Louisiana Food Company
LUSI is devoted to locating, developing and commercializing
food-related business opportunities in the State of Louisiana.
Currently, LUSI has established three lines of "Certified"
Louisiana specialty food products: PACKAGED DRY PRODUCTS (marketed
under LUSI's "Louisiana Food Company" brand name), (2) SAUCE
PRODUCTS (to be marketed under LUSI's "The Quarter's" brand name)
and (3) COFFEE PRODUCTS (marketed under LUSI's "Voodoo Roast" brand
name). LFC's specialty food products are sold through distributors,
directly to retail grocery stores, directly to other retailers and
directly to consumers through its online store located at:
www.louisianafoodcompany.com.
Contact: Eddie Cruz Acer Communications, Inc. 949-390-0111
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