PARIS, April 13, 2015
/PRNewswire/ -- JCDecaux S.A. (Euronext Paris: DEC), the number one
outdoor advertising company worldwide, unveiled one of its first
digital outdoor sponsorship campaigns at LAX's Tom Bradley
International Terminal. Tiffany & Co. will be the exclusive
digital outdoor media partner on the Digital Clock Tower, promoting
their new men's timepiece collection.
The Digital Clock Tower is the first of its kind in North America. The Tower provides Tiffany
& Co. an iconic 4-sided digital platform at the center of this
new international terminal. This high-definition digital structure
stands 72-feet tall. It reaches all departing travellers and
dominates the terminal's great Hall.
Tom Bradley International is one of the most prestigious
terminals in the world. It is the largest international terminal in
the US with over 9.8 million passengers traveling to and from
Europe and the Asia-Pacific region. It is home to over 30
airlines such as China Airlines, Cathay Pacific, Korean Air,
British Airways, Qantas Airways and Lufthansa. The terminal also
provides one of the most comprehensive travel retail offerings with
many high-end, global boutiques for fashion, jewellery and
accessories.
Catherine Lacaze, Vice
President Marketing, Northern America of Tiffany & Co.,
said : "Tiffany is excited to be the first exclusive media
partner on the Digital Clock Tower to highlight our new collection
of watches, CT 60. Our founder Charles
Lewis Tiffany defined the spirit of a New York-minute and all the possibilities that
can happen in 60 seconds. The Clock Tower is a wonderful
platform to delight the people who pass it every minute with the
excitement of what a minute can bring."
Jean-Francois Decaux, Co-CEO
of JCDecaux, said : "We're delighted to expand our US
partnership with Tiffany & Co. to Los Angeles International Airport. This new,
digital spectacular tower provides unparalleled exposure for one of
the world's most iconic brands."
Key Figures for the Group
- 2014 revenues: €2,813m
- JCDecaux is listed on the Eurolist of Euronext Paris and is
part of the Euronext 100 index
- No. 1 worldwide in street furniture (491,710 advertising
panels)
- No. 1 worldwide in transport advertising with more than 135
airports and more than 279 contracts in metros, buses, trains and
tramways (379,060 advertising panels)
- No. 1 in Europe for
billboards (180,590 advertising panels)
- No. 1 in outdoor advertising in the Asia-Pacific region (215,350 advertising
panels)
- No. 1 in outdoor advertising in Latin America (52,340 advertising
panels)
- No. 1 worldwide for self-service bicycle hire
- 1,078,220 advertising panels in more than 60
countries
- Present in 3,700 cities with more than 10,000
inhabitants
- 11,900 employees
About Tiffany & Co:
Tiffany & Co. operates jewelry stores and manufactures
products through its subsidiary corporations. Its principal
subsidiary is Tiffany and Company. The Company operates TIFFANY
& CO. retail stores in the Americas, Asia-Pacific, Japan and Europe, as well as in the United Arab Emirates and Russia. It also engages in direct selling
through Internet, catalog and business gift operations. For more
information, please visit www.tiffany.com.
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SOURCE JCDecaux North America