Search Visionary David Warthen Brings Advanced Question and Answer Expertise LOS ANGELES, June 12 /PRNewswire-FirstCall/ -- Answerbag, a division of InfoSearch Media, Inc. (OTC:ISHM.OB) (BULLETIN BOARD: ISHM.OB) , today announced that Ask Jeeves' co-founder, former CTO and natural-language expert David Warthen has joined as Executive Vice President to focus on advanced question answering and search systems. Populated with information on a wide-variety of topics, Answerbag is a highly accurate and trusted online social question and answer community. "David was the visionary and driving force behind the advanced lab of people-based question and answering at Ask Jeeves. At Answerbag, he has the unique opportunity to combine early pioneering work with fresh innovations, based on Web 2.0 principles," said George Lichter, CEO of InfoSearch Media. "I am exceptionally pleased to be working with David again, and I feel confident that his fluency in technology, innovation and fundamental belief that people, not machines, possess the unique quality of judgment will provide Answerbag with the key advantage in taking search to the next level." As an independent social question and answer site, Answerbag has established a reputation as a trustworthy collection of information created by people who have experience and knowledge to share with people looking for direct answers to their questions. Unlike competitors, including Yahoo! Answers, Answerbag builds trust by rewarding its users only for providing high quality answers. "The next major step in the evolution of search unlocks the power of people providing judgment and collective wisdom, rather than simply introducing algorithms of increasing complexity," said David Warthen. "For more than three years, Answerbag has been a dynamic force in furthering social Q&A, and I am excited to help extend this lead to provide social Q&A infrastructure for the entire Web." Mr. Warthen has been at the forefront of developing innovative software technologies for more than 20 years. As CTO and co-founder of Ask Jeeves, Mr. Warthen created a unique "people-oriented" approach to information retrieval, which helped redefine the search engine landscape and positioned Ask Jeeves as the leader in the Question Answering category. After his tenure at Ask Jeeves, Mr. Warthen founded the innovative Web cam video game company Eye Games (http://www.eyegames.com/), and has served on several Board of Directors, including the question-answering technology company kozoru (http://www.kozoru.com/), which provides personalized instant messaging search. At Answerbag, Mr. Warthen will focus on developing Answerbag's information architecture and enhancing Answerbag's question answering technology and social search systems. "As algorithmic search became more prevalent, many of the early insights regarding people-based question and answering went unused. Through the pioneering efforts of sites like Naver in Korea, Answerbag in the U.S. and more recently Yahoo! Answers, people are once again a big part of the future of search," continued Lichter. "With David's help, we plan to tap those early insights to drive search and online social interaction even further." About InfoSearch Media InfoSearch Media (http://www.infosearchmedia.com/) is a leading provider of content based cost-effective search engine marketing services through its ContentLogic product group and operates numerous content-based websites, including Answerbag.com, under its Web Properties product group. For ContentLogic, InfoSearch Media maintains a network of over 200 professional writers that help businesses succeed on the Web by implementing content-based solutions that simultaneously increase online search engine rankings and Web site sales performance. Answerbag.com has grown to approximately 1,000,000 unique users per month up from 500,000 at the beginning of the year. Safe Harbor Statement This release contains "forward-looking statements" that involve risks and uncertainties. Actual results may differ materially from expectations discussed in such forward-looking statements. Factors that might cause such differences include, but are not limited to the challenges of attracting new customers and maintaining existing customers and developing, deploying and delivering InfoSearch services; competition from existing and new competitors; the ability to generate sufficient cash flow or otherwise obtain funds to repay new or outstanding indebtedness; the loss or decline in business from our key customers and other risks described from time to time in InfoSearch's filings with the Securities and Exchange Commission. In particular, see InfoSearch's recent quarterly and annual reports filed with the Securities and Exchange Commission, copies of which are available upon request from InfoSearch. InfoSearch does not assume any obligation to update the forward-looking information contained in this press release. DATASOURCE: InfoSearch Media, Inc. CONTACT: Mel Bolton of Dotted Line Communications, +1-510-704-0870, or Web site: http://www.infosearchmedia.com/

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