JERUSALEM, April 30, 2013 /PRNewswire/ -- 5W Public
Relations, one of the 25 largest independent public relations firms
in the U.S., today announced the addition of IDenta Corp (OTC Pink:
IDTA) to its diverse roster of consumer clients.
Worldwide leader in forensics products, IDenta Corp has created
a breakthrough drug detection kit used by law enforcement agencies
worldwide. Based on proven field tests, IDenta Touch &
Know provides the general public with a solution to drug-related
issues at home, in schools and at work, for the first time
ever.
IDenta Touch & Know is the first non-biological drug testing
kit offered by a retailer in the United
States and is capable of detecting up to 22 illicit
drugs. It is a non-invasive test that safely assesses a
substance, rather than a person, providing immediate display of
results without lab involvement and ensures a 99% accuracy
rate.
The at-home kit contains multiple detectors: one for general
screening to indicate the presence of at least one of 22 illicit
drugs, as well as additional detectors to narrow the presence of a
drug to identify a specific drug, including: marijuana/hashish,
crack/cocaine, MDMA / "Ecstasy," Heroine and Amphetamine /
Methamphetamine.
"Partnering with 5W, one of the top firms, is a major step
towards increasing our visibility and brand awareness for IDenta as
well as introducing our Touch & Know test kits to the general
public," stated Yaacov Shoham, CEO
of IDenta Corp. "We believe there is a great need for consumers to
be able to test for substances at home, in school and at
work. IDenta Touch & Know kits are being made available
to fill this need, and 5W will help to bring consumer awareness to
the product."
5W will execute a public relations campaign focused on media
relations and product placement, thought leadership positioning,
building brand awareness, c-suite profiles and more.
"IDenta Corp is committed to the belief that any effective
anti-drug policy begins with the ability to quickly gather credible
evidence," said Ronn Torossian, CEO of 5W. "Together with IDenta,
we see the importance of addressing this topic and helping the
brand grow awareness to this new product, which is filling a
current void."
ABOUT 5W
5W Public Relations (www.5wpr.com) is a full-service PR
agency known for cutting-edge programs that engage with businesses,
issues and ideas. With more than 90 professionals serving clients
in B2C (Beauty & Fashion, Consumer Brands, Entertainment, Food
& Beverage, Health & Wellness, Travel & Hospitality,
Technology, Nonprofit), B2B (Corporate Communications and
Reputation Management), Public Affairs, Crisis Communications and
digital strategy, 5W brings leading businesses a resourceful, bold
and results-driven approach to communications.
ABOUT IDenta Corp
Since 2003, IDenta Corporation has been recognized as a
worldwide leader in the development of proprietary on-site drug,
drug precursor and explosive detection kits. IDenta develops,
manufactures and distributes products for both the professional and
civil markets which consistently pass the highest qualifications
and testing procedures of law enforcement and security agencies
around the world. http://www.identa-corp.com/
DISCLAIMER
Certain of the statements contained herein may be, within the
meaning of the federal securities laws, "forward-looking
statements" that are subject to risks and uncertainties that could
cause actual results to differ materially from those described in
the forward-looking statements. Such forward-looking statements
involve known and unknown risks, uncertainties and other factors
which may cause the actual results, performance or achievements of
the company to be materially different from any future results,
performance or achievements expressed or implied by such
forward-looking statements. These forward-looking statements are
based on management's expectations as of the date hereof, and the
company does not undertake any responsibility to update any of
these statements in the future.
For Investor Relations, lobbying interests or information
concerning IDenta's products internationally or the development of
new chemical detectors, contact: Yaacov
Shoham, IDenta Corp., CEO, Tel: +972-52-6554487,
fpi@drugsdetector.com, www.drugsdetector.com.
www.identa-corp.com
Contact:
Yaacov Shoham
IDenta Corp.
CEO
Tel: +972-52-6554487
fpi@drugsdetector.com
http://www.identa-corp.com
SOURCE IDenta Corp.