NEW YORK, April 23, 2013 /PRNewswire/ -- 5WPR, a
leading U.S. PR Firm, today announced the addition of IDenta Corp
(OTC Pink: IDTA) to its diverse roster of consumer clients.
A worldwide leader in forensics products, IDenta Corp has
created a breakthrough drug detection kit used by law enforcement
agencies worldwide. Based on proven field tests, IDenta Touch
& Know provides the general public with a solution to
drug-related issues at home, in schools and at work, for the first
time ever. IDenta Touch & Know is the first
non-biological drug testing kit offered by a retailer in
the United States and is capable
of detecting up to 22 illicit drugs. It is a non-invasive
test that safely assesses a substance, rather than a person,
providing immediate display of results without lab involvement and
ensures a 99% accuracy rate.
The at-home kit contains multiple detectors: one for general
screening to indicate the presence of at least one of 22 illicit
drugs, as well as additional detectors to narrow the presence of a
drug to identify a specific drug, including: marijuana/hashish,
crack/cocaine, MDMA / "Ecstasy," Heroine and Amphetamine /
Methamphetamine.
"Partnering with 5WPR, one of the top firms, is a major step
towards increasing our visibility and brand awareness for IDenta as
well as introducing our Touch & Know test kits to the general
public," stated Yaacov Shoham, CEO
of IDenta Corp. "We believe there is a great need for consumers to
be able to test for substances at home, in school and at
work. IDenta Touch & Know kits are being made available
to fill this need, and 5W will help to bring consumer awareness to
the product."
5W will execute a public relations campaign focused on media
relations and product placement, thought leadership positioning,
building brand awareness, c-suite profiles and more.
ABOUT 5W
5W Public Relations (www.5wpr.com) is a full-service PR
agency known for cutting-edge programs that engage with businesses,
issues and ideas. With more than 90 professionals serving clients
in B2C (Beauty & Fashion, Consumer Brands, Entertainment, Food
& Beverage, Health & Wellness, Travel & Hospitality,
Technology, Nonprofit), B2B (Corporate Communications and
Reputation Management), Public Affairs, Crisis Communications and
digital strategy, 5W brings leading businesses a resourceful, bold
and results-driven approach to communications.
ABOUT IDenta Corp
Since 2003, IDenta Corporation has been recognized as a
worldwide leader in the development of proprietary on-site drug,
drug precursor and explosive detection kits. IDenta develops,
manufactures and distributes products for both the professional and
civil markets which consistently pass the highest qualifications
and testing procedures of law enforcement and security agencies
around the world. http://www.identa-corp.com/
Contact: Ronn Torossian,
ronn@5wpr.com, 212-999-5585
SOURCE 5W Public Relations