HRAL Hear AtLast Holdings Inc (PK)

HearAtLast Holdings, Inc. (OTC Pinksheets: HRAL) is proud to announce that it has received its 18th license from Wal-Mart Canada (NYSE: WMT) to open its 18th hearing-aid clinic to be co-located within Wal-Mart Store #1050 located at 2881 Mainstreet SW, Airdrie, Alberta. The store grand opening is scheduled for Friday, February 8, 2008. HearAtLast currently owns and operates 18 hearing clinics co-located in Wal-Mart Stores, Wal-Mart Supercenters, and Sam�s Clubs in Canada and one free-standing clinic in the U.S. in The Villages, Florida. This expansion is a direct result of the Company exercising its option under a master licensing agreement with Wal-Mart Canada Corp., which allows HearAtLast to open hearing aid clinics within numerous Wal-Mart and Sam�s Club locations throughout Canada. "Airdrie is Calgary�s largest suburb with one of the fastest growing populations in Canada,� stated Robert J. Oswald, President of HearAtLast. �Airdrie is located on the Queen Elizabeth II Highway, Alberta�s busiest thoroughfare linking Calgary to Edmonton. We landed another great location as we continue our expansion in Western Canada,� added Oswald. With the addition of the new Airdrie location there are now 18 HearAtLast clinics co-located within Wal-Mart Stores, Wal-Mart Supercenters and Sam�s Clubs throughout Canada, 4 of which are located in the Province of Alberta. There are currently 19 HearAtLast clinics operating in the following locations: Wal-Mart Store # 5742150 McEwan Dr.E.Bolton ON., L7E-2Y3 � Wal-Mart Store # 3016881 St Clair St. ExtensionChatham ON., N7M-5J7 � Wal-Mart Store # 3031165 North Queen St.Etobicoke ON., M9C-1A7 � Wal-Mart Store # 30501280 Fanshawe Park Rd. W.London ON., N6G-1B5 Wal-Mart Store # 31312210 Bank St.Ottawa ON., K1V-1J5 Wal-Mart Store # 30821444 Quinn Dr.Sarnia ON., N7T-7H4 � Wal-Mart Store # 31591900 Eglington Ave. EScarborough ON., M1L-2L9 Wal-Mart Store # 31143120 Dougall Ave.Windsor ON., N9E-1S7 Wal-Mart Store # 31951070 Major Mackenzie Dr.Richmond Hill ON., L4S 1P3 � Wal-Mart Store # 30535000 Highway #7 Unit Y006AMarkham ON., L3R 4M9 Wal-Mart Store # 30299717-21st Avenue N.W.Edmonton, AB T6N 1J5 Wal-Mart Store # 302718521 Stony Plain Rd. NWEdmonton, AB T5S 2V9 � Wal-Mart Store #10783195, 3055 26th Ave NLethbridge, AB T1H SP4 Wal-Mart Store #30653900 Innes RoadOrleans, ON., K1C 1T1 Wal-Mart Store #1056450 Stevenson Rd. South Oshawa, ON., L1J 5N6 � Wal-Mart Store #5778135 First Commerce DrAurora, ON., L4G 0G2 Wal-Mart Store #10502881 Mainstreet SWAirdrie, AB T4B 3G5 � Sam�s Club255 Silver Linden DriveRichmond Hill, ON., L4B 4V5 HearAtLast975 Del Mar DriveThe Villages, FL 32159 About HearAtLast HearAtLast Holdings, Inc. is a Nevada corporation that owns and operates its wholly-owned subsidiary HearAtLast Inc., a chain of hearing stores specializing in the sale of digital hearing aids and testing services. The company develops, owns, and operates hearing aid clinics co-located within select Wal-Mart stores throughout Canada. HearAtLast facilities sell a selection of high quality brand name hearing aids and also offer complimentary screening tests, clinical hearing tests, instant custom MP3 headphones and custom hearing protection. The Company�s mission is to consolidate the highly fragmented hearing services industry while providing unparalleled service to the estimated 30+ million hearing impaired individuals throughout North America. After a prescription is approved, the independent on-site audiologists and hearing aid practitioners at HearAtLast utilize a refined process to dispense a hearing aid in about an hour. For more information please visit www.hearatlast.com Safe Harbor Statements about the Company's future expectations and all other statements in this press release other than historical facts, are "forward-looking statements" within the meaning of Section 27A of the Securities Act of 1933, Section 21E of the Securities Exchange Act of 1934, and as that term is defined in the Private Securities Litigation Reform Act of 1995. The Company intends that such forward-looking statements be subject to the safe harbors created thereby. The above information contains information relating to the Company that is based on the beliefs of the Company and/or its management as well as assumptions made by and information currently available to the Company or its management. When used in this document, the words "anticipate," "estimate," "expect," "intend," "plans," "projects," and similar expressions, as they relate to the Company or its management, are intended to identify forward-looking statements. Such statements reflect the current view of the Company regarding future events and are subject to certain risks, uncertainties and assumptions, including the risks and uncertainties noted. Should one or more of these risks or uncertainties materialize, or should underlying assumptions prove to be incorrect, actual results may vary materially from those described herein as anticipated, believed, estimated, expected, intended or projected. In each instance, forward-looking information should be considered in light of the accompanying meaningful cautionary statements herein. Factors that could cause results to differ include, but are not limited to, successful performance of internal plans, the impact of competitive services and pricing and general economic risks and uncertainties.