Full Motion Beverage, Inc. (PINKSHEETS: FMBV), a new age beverage company, announced today, the appointment of Vincent Butta as its new CEO and President.

Mr. Butta is a proven business leader with over fifteen years of experience and a track record for balancing budgets, growing top line sales, attracting strategic partners and capital, and developing innovative branding programs through his broad network in all channels of media.

Vincent Butta, Full Motion's new CEO stated,

"It is well understood that success is achieved as a result of bringing preparation and opportunity together. I'm excited to be on board with Full Motion Beverage and believe the Company is in a unique position to grow, given the multi-billion dollar size of the beverage marketplace. Everyday, this industry is giving birth to new, new age and functional drink segments, as well as the ongoing brand consolidation underway in the industry. I believe that Full Motion's current beverage portfolio is perfectly suited for outgrowth compared to other beverage products within the overall industry. Full Motion's business model of building and developing exciting new brands and extending consumer awareness to known labels via acquisition and joint venture presents a great opportunity for me to guide and manage the company's future growth and enhance shareholder value."

Mr. Butta's previous successes have come in managing a staff of 400 employees at the Advertising Display Company, where he turned the company's operations from a loss to a profit while increasing sales by over 300%. As an executive consultant for Steve & Barry's Vincent Butta was principally responsible for establishing the company's icon branding model and helped secure licensing agreements with actors and sports figures and developed branded product lines that grew that company's retail business from $460 million to $1.2 billion in 2 years.

About Full Motion Beverage, Inc.

Full Motion Beverage is a new age beverage company specializing in the ownership, development and marketing of premium brands in both the alcohol and non-alcohol segments of the industry.

For more information, please visit: www.fullmotionbeverage.com

Forward-Looking Statements

This release contains "forward-looking statements" and information provided by Full Motion Beverage, Inc., such as online or printed documents, publications or information available via Full Motion Beverage, Inc.'s website. It may contain certain forward-looking statements that involve risks, uncertainties, assumptions and other factors, which, if they do not materialize or prove correct, could cause Full Motion Beverage, Inc.'s results to differ materially from historical results, or those expressed or implied by such forward-looking statements.

All statements, other than statements of historical fact, are statements that could be deemed forward-looking statements, including statements containing the words "planned," "expects," "believes," "strategy," "opportunity," "anticipates," and similar words. These statements may include, among others, plans, strategies and objectives of management for future operations; any statements regarding proposed new products, services or developments; any statements regarding future economic conditions or performance; statements of belief; and any statements of assumptions underlying any of the foregoing.

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