By Kim Richters

Beiersdorf AG said Thursday it has appointed Grita Loebsack to the company's executive board and that she will take on a newly created position as president of the Nivea brand.

The German maker of personal-care products said Ms. Loebsack's appointment to manage the brand is effective January next year. She is currently chief marketing officer of Essilor at EssilorLuxottica SA, said Beiersdorf.

Write to Kim Richters at kim.richters@wsj.com

(END) Dow Jones Newswires

December 16, 2021 10:13 ET (15:13 GMT)

Copyright (c) 2021 Dow Jones & Company, Inc.
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