DNTUY Dentsu Group Inc (PK)

SANTA MONICA, Calif., July 21, 2014 /PRNewswire/ -- Little Battlers eXperience (LBX™) – original concept created by LEVEL-5, Inc., based on an extremely popular Japanese animated franchise -- will debut in the U.S. on Nicktoons Sunday, August 24, at 10:00 a.m. ET, it was announced today by Mr. Yuma Sakata, President and Chief Executive Officer, Dentsu Entertainment USA, Inc. (Dentsu).  LBX will be unveiled and promoted for the first time at San Diego Comic-Con in July.

This new 26-episode animated series is being produced by Dentsu in association with Rollman Entertainment, Inc.  President and Chief Executive Officer Eric S. Rollman is a seasoned executive and producer, and a two-time Emmy nominee well known for his television work on Spider-Man, X-Men, Iron Man, Digimon, and NFL RUSH ZONE.

LBX follows the adventures of miniature customizable robots and the kids who interact with them.  Van, the main protagonist, competes in an ongoing series of LBX robot battles to stop villains, and to save his kidnapped father.  Each miniature robot is customized and programmed by its teen owner, and battles are based on their commands.  Though the robots are tiny, they fight with the energy and ability of mega-machines, leading to epic battles with high stakes.

"LBX has been one of Japan's biggest boys-action hits. Our team has a lot of experience in animated action, and LBX really stood out both in terms of its powerfully unique storyline, and its sophisticated visual appeal," said Rollman.  "We are having a lot of fun working on the series!"

"With the LBX franchise, we are coordinating the series launch to coincide with merchandise availability at retail this fall and winter," said Sakata.  "Our North American creative team behind the franchise, coupled with a coordinated merchandise launch, has become a hallmark of our success in the U.S. market."

Viewers can check out Nicktoons.com for additional information about the series including show trailers, episodic clips, picture flipbooks, and more.

Bandai America is already on board with their SprüKits models and Dentsu is currently seeking additional partners in all licensing and merchandising sectors.  Interested parties please contact Lisa Yamatoya, director of licensing, at 310-315-3019 or info@dentsuentertainment.com.

About LBX™

LBX™ (a.k.a. "Little Battlers eXperience") is an animated television series and franchise based on small, powerful kid-controlled robots.   The concept was originally created by LEVEL-5, Inc.  In Japan, over 100 episodes have aired in a prime time programming block on TV Tokyo with major ratings success.   As the Japanese program continues to explode in popularity, it has been adapted by Dentsu Entertainment USA for broadcast in the Americas.  This popular series will begin airing on Nicktoons on Sunday, August 24, 2014.

About Dentsu Entertainment USA, Inc.

Dentsu Entertainment USA, Inc. was formed in 2010 as a wholly owned subsidiary of Dentsu Inc. (Tokyo Stock Exchange, Code 4324).  Dentsu Inc. is the world's largest advertising agency brand, and a leading producer of Japanese animation, with over 39,000 full-time employees and more than 700 subsidiaries and affiliates worldwide.  Dentsu Entertainment USA develops original animation programming and media content for domestic and international markets, and manages licensing programs for new and existing properties.  Current projects include Chub City®, featuring evolved vehicles and savvy young drivers, currently in development as an animated series; LBX™ (a.k.a. "The Little Battlers eXperience"), a highly successful animation, video game and toy franchise, based on miniature customizable robots;  Deltora Quest®, a 52-episode animated series airing globally, and based on the international top-selling fantasy-adventure book series of the same name; and Monsuno®, an innovative toy line and animated boys action adventure series currently airing on Nicktoons and free-to-air channels in more than 150 countries.  Dentsu Entertainment USA is headquartered in Santa Monica, CA.  For more information, please visit www.DentsuEntertainment.com.

Photo - http://photos.prnewswire.com/prnh/20140718/128711

SOURCE Dentsu Entertainment USA, Inc.