Traditional Family Restaurant, Dixie Lee International, Expands Its Franchise Offering Into the Ukraine via a Master Franchisee
13 Dezember 2007 - 2:05PM
Marketwired
DALLAS, TX , parent company of the 40-year-old "Dixie Lee" brand
name, with more than 80 franchised restaurants open, announced
today that its international expansion campaign is moving into the
Ukrainian market.
The company's franchisee, Olgoria Holdings Ltd., the Ukrainian
Master Franchisee for the Dixie Lee Chicken & Seafood
Restaurant chain, plans to open 20 to 25 units in the next five
years. The first of many restaurants planned for the city of Kiev,
will open in January 2008, with the second store under
development.
Joe Murano, CEO of Dixie Lee International, said, "The situation
and timing are ideal to kick-off our European expansion effort. The
economic growth that the Ukraine has recorded in recent years has
sent personal income, especially within the middle class,
skyrocketing. As people earn more disposable income they spend more
money going out to eat and socializing with friends and family, so
our potential in the market is virtually wide open.
"We plan to open an average of two new Restaurants per week
system-wide, as we aim to establish a recognized global brand with
our goal of 300 Restaurants awarded within the next few years."
About Dixie Lee
The Dixie Lee brand name started with the opening of the first
Dixie Lee Chicken & Seafood restaurant in 1964 in Belleville,
Ontario Canada. Building on an old Louisiana chicken recipe, the
Dixie Lee name has grown to include subsidiary and affiliated
companies accounting for more than 80 branded restaurants open and
more than 20 in development. Dixie Lee restaurant concepts include
full service, fast casual and take-out. Dixie Lee International
Industries, Inc., (PINKSHEETS: DLII), is currently developing its
newest franchised concept, the classic "Dixie Lee Diner" a 60 to 80
seat stainless steel diner reminiscent of the nostalgic 1940's and
1950's family diners featuring breakfast, lunch and dinner. Dixie
Lee International Industries, Inc. is expanding through both
corporate-owned and franchised restaurant development throughout
North America and abroad. www.dixieleechicken.com
Forward-looking statements in this release are made pursuant to
the Safe Harbor Provisions of the Private Securities Litigation
Reform Act of 1995. These forward-looking statements are subject to
certain risks, and uncertainties and actual results could differ
from those discussed. This material is information only and is not
an offer or solicitation to buy or sell the securities.
For more information contact: Dixie Lee Investor Relations
800-858-7502 ir@dixieleechicken.com
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