CUBV CUBA Beverage Company (PK)

SAN DIEGO, CA, July 24, 2013 /PRNewswire/ - Cuba Beverage Company (OTCPINK:
CUBV), a manufacturer and innovator of all-natural, herbal energy
drinks, announced today it has begun selling its all natural beverage
product to White Rose, the largest independent wholesale food
distributor in the New York City and New Jersey metropolitan
areas. These sales were a result of the signing of the White Rose
distribution deal announced last week and will be recorded in the 3^rd quarter of CUBA's current fiscal year.

CUBA also announced it has signed a new distribution contract with
Fairway Group Holdings Corp., the parent company of Fairway
Market. Fairway Market is a high-growth food retailer offering
customers a differentiated one-stop shopping experience "Like No Other
Market"®. Fairway has established itself as a leading food retailing
destination in the Greater New York City metropolitan area, with stores
that emphasize an extensive selection of fresh, natural and organic
products. Fairway is traded on the NASDAQ GM under the symbol "FWM,"
and had sales of $661 million for the fiscal year ending 2013.

Alex Procopio, CUBA's CEO, stated, "we are excited about continuing our
product distribution surge in the northeastern part of the
country. Having two major distributors marketing Cuba product to the
Tri-State region is very significant for the Company, and their
respective efforts will go a long way toward establishing our brand in
the area.  It's also very encouraging to see White Rose place an order
for product as we begin selling in the area, which reinforces our
decision to anchor CUBA distribution with their firm.  We are thrilled
with the momentum."

About Cuba Beverage Company

Cuba Beverage Company is at the forefront of creating a unique category
for Herbal Energy Juices in the global energy beverage market, valued
at $17 billion in sales in North America alone. Developed over the past
four years with leading industry scientists, CUBA Herbal Energy Juice®
is the first ready-to-drink beverage by Cuba Beverage Company that
offers a healthy, natural alternative to conventional energy drinks.
Several countries have banned the sale of energy drinks, which contain
a high dosage of stimulants, including taurine and other artificial
ingredients that can increase blood pressure and heart rate, cause
joint pain, depression and sleeplessness as well as many other negative
health effects. CUBA Herbal Energy Juice® is rapidly setting a new
industry standard with its all-natural ingredients. It contains no
caffeine, no taurine, no high fructose corn syrups and/or artificial
sugars, no preservatives and no artificial ingredients.

CUBA Herbal Energy Juice ® is an all-natural herbal energy juice currently available in three
unique flavors; Pomegranate-Cranberry, Wild Berry and Passion
Fruit-Orange. CUBA's products represent a healthy all-natural energy
drink, with no caffeine, no taurine, no high fructose corn syrups or
sugars, no preservatives and no artificial ingredients of any kind.

BevNet, the beverage industry's go-to source for product reviews,
stated, "CUBA is a superb tasting product. Unlike other juice infused
energy products, this one ("Cuba") has a low level of sweetness and its
boost is derived entirely from natural sources as opposed to added
caffeine... it is one of the more innovative energy drinks we've seen
in a while." For more information, visit http://cubabev.com/.

CUBA Herbal Energy Juice ™:  No monsters, no bull, just pure healthy energy!

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Safe Harbor: This release may contain forward-looking statements within
the meaning of the Private Securities Litigation Reform Act of 1995.
Statements contained in this release that are not historical facts may
be deemed to be forward-looking statements. Investors are cautioned
that forward-looking statements are inherently uncertain. Actual
performance and results may differ materially from that projected or
suggested herein due to certain risks and uncertainties including,
without limitation, ability to obtain financing and regulatory and
shareholder approvals for anticipated actions.

SOURCE Cuba Beverage Company