AdSouth Partners, Inc. Names John Cammarano as Chief Executive Officer; Former Cosmetic Buyer, Denise Perryman, Joins as General
22 Juni 2005 - 7:41PM
Business Wire
AdSouth Partners, Inc. (OTC Bulletin Board: ASPR- News), a
vertically integrated direct response marketing and product
distribution company, has named current Company President, John
Cammarano, as the Chief Executive Officer, while adding former
Wal-Mart senior manager Denise Perryman to the management team as
General Manager of the DermaFresh Product Division. John Cammarano
has been President of AdSouth Partners since March 18, 2004 and has
been a director since August 2004. Mr. Cammarano has been a
critical driving force behind the development of the DermaFresh
product line as well as the expansion of distribution throughout
the mass market. With years of experience both in retail sales as
well as Direct Response Campaign roll-outs, Mr. Cammarano is poised
to lead AdSouth Partners to the next level. He was named CEO by the
board of directors, on June 17, 2005 upon the resignation of John
P. Acunto, Jr.The Company anticipates that Ms. Perryman's
background, which includes senior purchasing positions and
merchandising consultancy work within the nation's largest
retailer, will further strengthen AdSouth's management team while
opening new opportunities gained through her insight and experience
in retail sales. "I am energized to join such a diverse emerging
organization and look forward to building upon AdSouth's remarkable
product launch success," stated Ms. Perryman. "With exciting new
product lines added to the growing portfolio of specialty items
being sold at national retailers, coupled with the direct response
advertising and marketing division, I look forward to leveraging my
experience to further the momentum. I am very pleased to join such
an extraordinary company and team of executives, and look forward
to the challenge of helping to build a very successful enterprise.
John's passion for the category was apparent from our first meeting
and I am truly excited to get started." Prior to joining AdSouth
Partners, Ms. Perryman, held senior positions with Wal-Mart most
recently as a senior buyer for the cosmetic line of products. Ms.
Perryman was responsible for managing the sales and profits of the
$1 billion line of cosmetic business for Wal-Mart. She will open a
new office for the Company in Bentonville, Arkansas, so as to be in
close proximity to Wal-Mart, a valued client of the firm. Her
background includes more than 17 years working for Wal-Mart, which
is recognized as the world's number one retailer, where she
ascended through the ranks gaining valuable experience across
multiple product divisions. The Company also announced the closing
of an equity investment valued at approximately $3.3 million
dollars by three institutional and private investors. The proceeds
were used, in part, to extinguish $1.46 million in convertible
debt, which virtually eliminates all long-term and convertible debt
of the Company. $1.3 million in net proceeds, after paying the
outstanding debt, will be used for working capital for securing and
launching additional products. John Cammarano, CEO of ASPR, stated,
"The recent capital infusion and the addition of Ms. Perryman to
our management team is a testament of the success of our business
model. While drawing top investors to commit to our growing
prominence in both retail sales and advertising, we have been
successful at recruiting one of the top retail managers from the
number one player in the business. Denise is a true industry
veteran, prospering in one of the greatest retail cultures to date.
Her knowledge of product merchandising, distribution, and campaign
management, as well as her established relationships within the
secondary retail markets, will only assist us in opening new doors
for our Dermafresh product division sales effort." The Company also
announced that John Acunto, former CEO of the Company, has resigned
as an officer and director and he will continue to serve AdSouth as
an exclusive consultant. About AdSouth Partners, Inc. AdSouth
Partners is a vertically integrated direct response marketing
company that generates revenues from the placement of advertising,
the production of advertisements, creative advertising and public
relations consulting services. Since mid 2004, it has expanded its
activities as it obtained the rights to products that it markets
and sells to retail outlets. AdSouth Partners, through its product
division Dermafresh, has previously announced shipments to several
of the largest retailers in the country. A complete list is
available on our website at www.AdSouthinc.com and a preview of the
products offered is available at www.dermafresh.com. Certain
statements in this news release may contain forward-looking
information within the meaning of Rule 175 under the Securities Act
of 1933 and Rule 3b-6 under the Securities Exchange Act of 1934,
and are subject to the Safe Harbor created by those rules. All
statements, other than statements of fact, included in this
release, including, without limitation, statements regarding
potential future plans and objectives of the company, are forward-
looking statements that involve risks and uncertainties. There can
be no assurance that such statements will prove to be accurate and
actual results and future events could differ materially from those
anticipated in such statements. Technical complications that may
arise could prevent the prompt implementation of any strategically
significant plan(s) outlined above. The Company cautions that these
forward-looking statements are further qualified by other factors
including, but not limited to, those set forth in the Company's
Form 10-KSB filing, its registration statements and other filings
with the United States Securities and Exchange Commission
(available at www.sec.gov). The Company undertakes no obligation to
publicly update or revise any statements in this release, whether
as a result of new information, future events or otherwise.
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