ARTISTdirect, Inc.’s (OTC: ARTD) Media Defender and Media Sentry units have begun doing business together under the name Peer Media Technologies as a result of the company’s recent acquisition of Media Sentry. The announcement was made today by ARTISTdirect, Inc. and Peer Media Technologies CEO Dimitri Villard.

Mr. Villard also announced the appointment of Terri Denver as Senior Vice President, Worldwide Sales and Marketing. Ms. Denver has over 20 years of experience in the media and entertainment technology industry having previously served as Senior Sales Director for Blackwave, Inc., a privately held online media technology company and, before that, as Director of Sales Worldwide Independent Studios for Macrovision Corporation, a publicly traded company with sales of $1.3 billion.

The consolidation of Media Defender and Media Sentry benefits Peer Media Tech's customer-base by offering higher quality products than either company did previously. Media Defender has traditionally had an edge on its competition with respect to peer-to-peer connectivity, countermeasures and enforcement, while Media Sentry has been the leader in the areas of data mining and analysis of peer-to-peer activity. The new company name reflects an expansion into new areas that provide customers with a complete end-to-end solution for Internet piracy issues.

Peer Media Technologies’ services now include:

  • Countermeasures to illegal downloading of copyrighted files
  • Notices for clients to send to users via ISPs when they are observed to trying to download copyrighted material on P2P networks
  • Notices to user-generated content sites that are hosting copyrighted content
  • Early leak detection of copyrighted content for customers
  • Market intelligence that measures audience demand for music tracks, motion pictures, games and television shows including geographic and demographic analysis
  • Direct measurement of P2P activity that provides unprecedented visibility into data about content consumption and piracy trends
  • Scanning of P2P networks and the web to monitor and report on activity in near real-time.

“The consolidation of the two company’s services into one platform will better support the changing requirements that our customers face in today’s market place and strengthen the company’s position. This new structure will enable customers to benefit from a wider range of options to meet the ever-evolving challenges inherent in copyright protection and enforcement as well as P2P marketing,” said Mr. Villard.

Mr. Villard added, “The selection of Terri Denver to head our sales and marketing operations brings a highly qualified executive to our company with a wealth of knowledge of the entertainment and technology worlds. She has a proven record of profitable management and successful business development results. We are delighted that she has joined our organization.”

About Peer Media Technologies

Peer Media Technologies is a wholly-owned subsidiary of ARTISTdirect, Inc., and provides intellectual property protection services to the major motion picture studios, record labels, television networks, gaming companies, software and book publishers as well as Internet viral marketing services to advertising agencies and other clients. For more information visit: www.peermediatech.com

About Artist Direct, Inc.

ARTISTdirect, Inc. (OTC: ARTD) is a holding company with two operating subsidiaries: Peer Media Technologies and ARTISTdirect Internet Group, Inc. (“ADIG”) which operates one of the largest destination sites on the Internet for music and motion picture news, information and streaming music. ADIG also operates an ad network that is currently ranked 5 in comScore’s ranking of music sites. www.artistdirect.com

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