AHRO Authentic Holdings Inc (PK)

Somerville, NJ. -- September 3, 2024 -- InvestorsHub NewsWire -- Maybacks Global Entertainment a wholly owned subsidiary of Authentic Holdings, Inc. (OTC PINK: AHRO) and Inventel Products https://inventel.tv/ the creator of the "As Seen on TV" brand, have signed a ten-year agreement that takes the entire Inventel product line and gives it a global footprint on the Maybacks platform.

Maybacks and its iDreamCTV channel will surpass 200,000,000 homes globally this coming October 2024 with the addition of its second marketing partner. Inventel has been in Direct Response TV ("DRTV") for over 30 years with many well-known products and working with several A Listers most recently Lenny Kravits and Tony Robbins. The "As Seen on TV" channel will launch on or around September 15th, 2024.

Chris Giordano, President of Authentic Holdings stated: Working with Inventel will be a new and exciting business model. They are an extremely innovative company and are on a fast track to potentially exceed over $300 mm in sales in 2024. In exchange for access to our global audience we will receive 5% of the net sales that occur on the shopping network. Given the amount of business that Inventel does just here in the US alone and adding our global audience to the foray will be very advantageous for both parties since we are giving birth to a brand new, and very large global audience to Inventel's product line.

The arrangement between the parties is symbiotic to say the least. Creating  your own channel with a cable or satellite company could cost between $50,000 and $250,000 in start up costs and up to $50,000 in monthly access fees. Furthermore, after spending that substantial amount of capital, you could still end up 50-100 of channels down from the premium channels in their program guides, which could leave your channel unnoticed and having to spend additional capital on marketing and advertising in order to have people find your network.

Maybacks owning its own networks, operates very lean. This allows us to give access in exchange for an override on sales instead of charging exorbitant cash fees. It is an innovative and profitable proposition for both parties since it costs both parties very little to launch and maintain this model for years to come. We will also place the "As Seen on TV" channel in the number 1 spot so it it's the first channel you see when you sign on to  our iDreamCTV Channel. This will give the shopping network immediate exposure to our global audience.

This model has been in development for about a year. Launching it with Inventel was an easy decision. It diversifies our income sources at Maybacks from just "ad driven" and adds the equivalent of a merchant distribution model.

The idea is to become an incubator for entities that are looking to expand their sales utilizing our network(s) as their storefront. The possibilities going forward are almost endless. We are currently exploring this model with a few other entities that can easily run a 24-Hour network in exchange for an override on sales. The Hemp, CBD and edibles industry is an area we are currently exploring and doing the necessary due diligence as to legal hurdles on a state-by-state basis. But it gives you an idea as to how applicable this model can become.

In the not-too-distant future we will also launch the Authentic Heroes division with key relationship(s) that will put our patented technology and Heroes brand in the eyes of millions of people putting us in a position to license A Listers and roll out merchandise driven by a proven social media model.

These are exciting times at Maybacks and Authentic Holdings. We appreciate all of your inquiries and look forward to keeping you our shareholders apprised of these developments while continuing to gain your confidence through our constant communication and transparency

Safe Harbor Act

Forward-Looking Statements: This release contains statements that constitute forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. These statements appear in a number of places in this release and include all statements that are not statements of historical fact regarding the intent, belief or current expectations of Authentic Holdings, Inc, its directors, or its officers with respect to, among other things: (i) financing plans; (ii) trends affecting its financial condition or results of operations; (iii) growth strategy and operating strategy. The words "may," "would," "will," "expect," "estimate," "can," "believe," "potential" and similar expressions and variations thereof are intended to identify forward-looking statements. Investors are cautioned that any such forward-looking statements including those relating to the Company's ability to execute its acquisition strategy, and to launch its growth and expansion plans, among others, are not guarantees of future performance and involve risks and uncertainties, many of which are beyond Authentic Holdings, Inc's ability to control, and actual results may differ materially from those projected in the forward-looking statements as a result of various factors. No information in this press release should be construed in any way whatsoever as an indication of Authentic Holdings, Inc.'s future revenues, financial performance, or stock price. More information about the potential factors that could affect the business and financial results is and will be included in Authentic Holdings, Inc, filings with the Securities and Exchange Commission at www.sec.gov.

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