NICE, France, Sept. 9, 2014 /PRNewswire/ -- ESOMAR
Congress -- As a leading global data solutions and technology
company, SSI takes another major step forward in global B2B
research by announcing a new partnership with Flying Blue – the
loyalty program for Air France and KLM (AF: EN Paris). The
partnership allows members of the airlines' frequent flyer program
to join a new business research panel from SSI called Opinion
Rewards Club. Opinion Rewards Club members, part of SSI's B2B
inSSItes™ business solution, will earn points for
sharing their opinions at www.opinionrewardsclub.com.
SSI's B2B inSSItes solution offers a full range of products and
services from precise targeting of business people using questions
designed by methodologists, to survey design, programming and
hosting, data analytics and reporting. Members include
decision-makers and influencers in areas such as IT, HR and
advertising; senior executives, small business owners and
professionals of all types. Respondents are selectable by revenue,
employee size, geography and vertical market.
"We're excited to expand our SSI B2B inSSItes platform with
another leading global loyalty program like Flying Blue," said
Chris Fanning, president and CEO of
SSI. "Air France and KLM add more high quality capacity to our
rapidly growing global proprietary panel. Our continued B2B and
other panel expansions are enabled by our industry leading
integrated technology platform."
"As a leading frequent flyer program in Europe and in the
United States, Flying Blue is always looking for ways to
augment our customer award options," said Jean-Pascal Amblat,
Flying Blue Partnerships Officer. "It is because of our loyal
members that Flying Blue has grown into the award-winning program
it is today. We partnered with SSI because of their unique approach
to designing a program that includes a Flying Blue branded panel
Website and the exclusive use of our own loyalty currency which
automatically posts to accounts."
Flying Blue frequent flier members will join other premier
loyalty programs in the travel, leisure and media sectors, along
with profiled respondents from SSI's own proprietary panels as part
of SSI's B2B inSSItes solution. Flying Blue's exclusive rewards
program for frequent fliers, allows customers to earn points even
faster with partner programs.
"SSI is delighted to align itself with Air France-KLM, a global
leader in air transport," said Bob
Fawson, SSI chief access, supply and engagement officer.
"Just as Air France-KLM looks to provide the very best travel
experience for its customers, SSI places a huge emphasis on
respondent experience to ensure we keep the members of our
proprietary panel happy and loyal which translates into better
quality data. This partnership, along with SSI's global scope and
technology, is establishing B2B inSSItes as a leading global B2B
research solution."
Flying Blue is the frequent flyer program launched by Air France
and KLM in 2005. With 21 million members, it groups 35 airlines
including Air France, KLM, HOP!, Tarom, Kenya Airways, Air Europa
and Air Calin, and over 100 non-airline partners. Flying Blue is
the most attractive and biggest frequent flyer program in
Europe. The Flying Blue program is
structured in four levels – Ivory, Silver, Gold and Platinum.
For additional information, please visit:
www.flyingbluenews.com.
SSI is the premier global provider of sampling, data collection
and data analytic solutions for consumer and business-to-business
survey research, reaching respondents in 86 countries via Internet,
telephone, mobile/wireless and mixed-access offerings. SSI staff
operates from 25 offices in 18 countries, offering CATI,
questionnaire design consultation, programming and hosting, online
custom reporting and data processing. SSI's 3,300 employees serve
more than 3,000 clients worldwide. Visit SSI at
www.surveysampling.com.
SSI B2B inSSItes is a trademark of Survey Sampling
International, LLC.
SOURCE SSI (Survey Sampling International)
