The Amacore Group, Inc., (OTC BB: ACGI), a leader in providing
membership benefit programs, insurance, and program administration
services, as well as innovative and cutting-edge products and
solutions to individuals, families and employer groups nationwide,
announces the development of a direct response television campaign
for its Elite Dental Program. Elite Dental� is a practical and
affordable dental insurance plan providing savings for individuals
and families at an extensive dental network of over 80,000 dentists
nationwide. To develop and manage the direct response campaign for
Elite Dental, Amacore has retained OmniResponse, a division of
OmniReliant Holdings Inc.
OmniResponse is a full-service, integrated, direct response
marketing company offering a comprehensive suite of services that
spans all primary media channels. OmniResponse has successfully
launched numerous direct response initiatives. OmniResponse and
Amacore expect to premiere the first Elite Dental commercial in May
2009, with commercials reaching millions of households
nationwide.
Commenting on the new Elite Dental direct response initiative,
Amacore CEO Jay Shafer said, �We believe this direct response
television campaign will serve as an excellent opportunity to
efficiently and profitably expand Amacore�s distribution channels,
increase exposure to Amacore�s quality portfolio of products, and
drive new sales. Elite Dental, which Amacore began offering in
January 2009, brings low-cost dental services to employers as well
as individuals who are either uninsured or underinsured. We believe
this direct response project with OmniResponse will be the first of
many and will help Amacore extend its growing presence in the
marketplace. We are looking forward to working with OmniResponse, a
company known for its ability to create innovative direct marketing
campaigns that increase sales, produce leads, maximize brand
awareness, and increase ROI.�
Paul W. Morrison, President of OmniResponse, said, �OmniResponse
has enjoyed great success developing effective initiatives centered
around consumer products. Working with Amacore will allow us to
broaden our reach into health and wellness programs as well. This
is an exciting collaboration, and will be hopefully one of many. We
anticipate excellent results.�
Kevin Harrington, Senior Project Consultant for OmniResponse and
author of �ACT NOW! How I Turn Ideas Into Million-Dollar Products�,
added, "There is no better way to build brand�recognition or move
millions of products down the pipeline than a direct response media
campaign and its key sales driver: the 'infomercial'. We are
excited and glad to be a part of the Elite Dental initiative, as it
is a program that meets the urgent needs of thousands of
individuals and families.�
Amacore President Guy Norberg concluded, �In addition to the
Elite Dental campaign, Amacore and OmniResponse are exploring
additional opportunities to further expand our relationship. We
believe that Amacore�s portfolio of high quality products and
program development acumen, and OmniResponse�s expertise in direct
response marketing programs, are the building blocks for a strong,
lucrative, and long-term relationship.�
About The Amacore Group, Inc.
(www.amacoregroup.com)
The Amacore Group, Inc. is primarily a provider and marketer of
healthcare related products, including healthcare benefits, vision
and dental networks, and administrative services such as billing,
fulfillment, patient advocacy, claims administration and servicing.
The Company primarily markets healthcare-related membership
programs such as limited and major medical programs, supplemental
medical and discount dental programs to individuals and families.
It distributes these products and services through various
distribution methods such as its agent network, direct response
marketing companies, DRTV (Direct Response TV), inbound call
centers, in-house sales representatives, network marketing and
affinity marketing partners. The Company�s secondary line of
business is to place membership programs through these same
marketing channels. These membership programs utilize the same back
office and systems creating marketing efficiencies to provide low
cost ancillary products such as pet insurance, home warranty,
involuntary unemployment insurance, and accident insurance.
About OmniResponse (www.omnireliant.com)
OmniReliant Holdings is a holding company representing a
portfolio of companies that utilize direct response to establish,
build, and grow brands. OmniReliant, through its subsidiaries,
engages in the creation, design, distribution, and sale of
affordable products available to U.S. and international consumers.
The corporate offices of OmniReliant are located 14375 Meyrlake
Circle Clearwater, Florida 33760. OmniReliant questions may be
addressed to Paul W. Morrison, CEO, at 727-230-1031.
This press release contains forward-looking statements that are
subject to risks and uncertainties. These forward-looking
statements include information about possible or assumed future
results of our business, including anticipated growth, new products
and services, new business development and opportunities,
anticipated revenues, anticipated revenue growth, expenses,
profitability, losses and profit margins. In some cases, you may
identify forward-looking statements by words such as "may,"
"should," "plan," "intend," "potential," "continue," "believe,"
"expect," "predict," "anticipate" and "estimate," the negative of
these words or other comparable words. These statements are only
predictions. One should not place undue reliance on these
forward-looking statements. The forward-looking statements are
qualified by their terms and/or important factors, many of which
are outside the Company's control, involve a number of risks,
uncertainties and other factors that could cause actual results and
events to differ materially from the statements made. The
forward-looking statements are based on the Company's beliefs,
assumptions and expectations of the Company�s future performance,
taking into account information currently available to the Company.
These beliefs, assumptions and expectations can change as a result
of many possible events or factors, including those events and
factors described in "Risk Factors" in the Company�s Annual Report
on Form 10-KSB for 2007 filed with the Securities and Exchange
Commission, not all of which are known to the Company. The Company
will update the information in this press release only to the
extent required under applicable securities laws. If a change
occurs, the Company's business, financial condition, liquidity and
results of operations may vary materially from those expressed in
the aforementioned forward-looking statements.
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