Yerbaé Brands Corp. (TSX-V: YERB.U; OTCQX: YERBF)
(“Yerbaé” or the “Company”), a plant-based energy
beverage company, is thrilled to introduce its continued
partnership with world-renowned athlete and CrossFit champion,
Annie Thorisdottir. As part of this collaboration, Thorisdottir is
now a member of the company's board, bringing her exceptional
expertise and passion for health and wellness.
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Yerbaé Sponsored Athlete: Annie
Thorisdottir (Photo: Business Wire)
Annie Thorisdottir is a name synonymous with excellence and
determination in the world of fitness. With a stellar career and
numerous accolades, including being crowned "The Fittest Woman on
Earth" in the CrossFit Games twice, Thorisdottir has inspired
millions around the globe to lead active, healthy lifestyles. She
embodies the values that Yerbaé stands for—empowerment,
performance, and a commitment to plant-based nutrition. She has
qualified this year for the CrossFit Games 2023 and will be heading
to Madison in August to compete again to become the Fittest Woman
on Earth 2023.
Yerbaé has been at the forefront of the plant-based beverage
revolution, offering an impressive lineup of delicious,
zero-calorie, and refreshing beverages. With their unique blend of
Yerba Mate and White Tea, Yerbaé has captured the attention of
health-conscious individuals seeking an alternative to traditional,
sugar-laden drinks. As a board member, Thorisdottir plays a pivotal
role in furthering Yerbaé's mission to provide clean, plant-based
hydration options for consumers.
"Most of my days are filled with laughter, love, lots of sweat
and sometimes a few tears,” exclaimed Thorisdottir. “A busy life
often requires a little boost and having a Yerbaé is the perfect
power up for me. I don’t have to feel bad putting artificial
sweeteners and additives in my body - Yerbaé is clean energy to
keep me at my best, for me and for my family.”
Thorisdottir's expertise and deep understanding of the athletic
community will prove invaluable as Yerbaé continues to innovate and
expand its product offerings. Her involvement as a board member
gives Yerbaé insights and perspectives that help guide the brand's
growth and strategic decision-making.
"We are honored to have Annie Thorisdottir as part of the Yerbaé
family and we are excited to have her represent our brand at the
2023 CrossFit Games this year," said Karrie Gibson, co-founder, COO
and Director of Yerbaé. "Her relentless pursuit of excellence and
her dedication to promoting a healthy lifestyle align perfectly
with our brand. Annie's impact as a board member will be
tremendous, as we work together to transform the beverage industry
and offer consumers better choices for hydration and clean
energy."
Yerbaé has been a supporter of CrossFit and its athletes since
early 2020, recognizing the values of hard work, determination, and
the pursuit of excellence that are shared by both the sport and the
Company. As a leading provider of energizing, plant-based
beverages, Yerbaé understands the importance of proper nutrition
and hydration for athletes of all levels.
The NoBull CrossFit Games will be held in Madison, WI on August
1-6, 2023.
To learn more, join Yerbaé’s mailing list for important updates
and offers: https://investors.yerbae.com
About Yerbaé Brands Corp.
Founded in 2017 by Todd Gibson and Karrie Gibson, Yerbaé Brands
Corp.,(TSX-V: YERB.U; OTCQX: YERBF) is disrupting the energy
beverage marketplace with great tasting, zero sugar, zero calorie
beverages, while using plant-based ingredients that are designed to
meet the needs of the wellness forward consumer. Harnessing the
power of nature, Yerbaé’s celebrity ingredient (Yerba Mate) is
known to produce 196 different vitamins, minerals and nutrients
that also produces caffeine.
By combining Yerba Mate, a South American herb with its premium
ingredients and flavors, Yerbaé provides consumers with a no
compromise energy solution. All Yerbaé energy beverages are zero
calorie, zero sugar, non-GMO, and gluten free.
Find us @DrinkYerbae on Instagram and Facebook.
Disclaimer for Forward-Looking Information
This news release contains forward-looking statements relating
to the Company. Statements in this news release that are not purely
historical are forward-looking statements and include any
statements regarding beliefs, plans, expectations or intentions
regarding the future, including: that Yerbae will deliver
consistent growth and that Yerbae is a leading player in the
plant-based functional energy beverage industry. Forward-looking
statements are based on assumptions and are subject to a number of
risks and uncertainties, many of which are beyond our control,
which could cause actual results to differ materially from those
that are disclosed in or implied by such forward-looking
statements. The material assumptions supporting these
forward-looking statements include, among others, that the demand
for the Company’s products will continue to significantly grow;
that the past production capacity of the Company’s co-packing
facilities can be maintained or increased; that there will be
increased production capacity through implementation of new
production facilities, new co-packers and new technology; that
there will be an increase in number of products available for sale
to retailers and consumers; that there will be an expansion in
geographical areas by national retailers carrying the Company’s
products; that the Company’s brokers and distributors will continue
to sell and prioritize the Company’s products; that there will not
be interruptions on production of the Company’s products; that
there will not be a recall of products due to unintended
contamination or other adverse events relating to the Company’s
products; and that the Company will be able to obtain additional
capital to meet the Company’s growing demand and satisfy the
capital expenditure requirements needed to increase production and
support sales activity. Actual results could differ from those
projected in any forward-looking statements due to numerous
factors. Such factors include, among others, governmental
regulations being implemented regarding the production and sale of
energy drinks; the fact that consumers may not embrace and purchase
any of the Company’s products; additional competitors selling
energy drinks reducing the Company’s sales; the fact that the
Company does not own or operate any of its production facilities
and that co-packers may not renew current agreements and/or not
satisfy increased production quotas; the potential for supply chain
interruption due to factors beyond the Company’s control; the fact
that there may be increases in costs and/or shortages of raw
materials and/or ingredients and/or fuel and/or costs of
co-packing; the fact that there may be a recall of products due to
unintended contamination; the inherent uncertainties associated
with operating as an early stage company; changes in customer
demand and the fact that consumers may not embrace energy drink
products as expected or at all; the extent to which the Company is
successful in gaining new long-term relationships with new
retailers and retaining existing relationships with retailers,
brokers, and distributors; the Company’s ability to raise the
additional funding that it will need to continue to pursue its
business, planned capital expansion and sales activity; and
competition in the industry in which the Company operates and
market conditions.
These forward-looking statements are made as of the date of this
news, and the Company assumes no obligation to update the
forward-looking statements, or to update the reasons why actual
results could differ from those projected in the forward-looking
statements, except as required by applicable law, including the
securities laws of the United States and Canada. Although the
Company believes that any beliefs, plans, expectations and
intentions contained in this presentation are reasonable, there can
be no assurance that any such beliefs, plans, expectations or
intentions will prove to be accurate. Readers should consult all of
the information set forth herein and should also refer to the risk
factors disclosure outlined in greater detail under “Risk Factors”
in the Company’s Information Circular dated November 15, 2022
available on SEDAR at www.sedar.com.
Neither TSX Venture Exchange nor its Regulation Services
Provider (as that term is defined in the policies of the TSX
Venture Exchange) accepts responsibility for the adequacy or
accuracy of this release.
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version on businesswire.com: https://www.businesswire.com/news/home/20230627637913/en/
For further information on Yerbaé Brands Corp., contact: Yerbaé
Brands Corp. Investor Relations E: investors@Yerbaé.com P: +1 (480)
471-8391 W: https://Yerbaé.com/
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