RYU Apparel Inc. (TSXV: RYU) (OTCQB: RYPPF) (FWB: RYAA) (“RYU” or the “Company”), a cutting-edge lifestyle brand, and creator of award-winning urban athletic apparel that facilitates human movement, is proud to announce that Roderick (‘Rod”) M. Sherwood III has joined the Company’s advisory board.

Mr. Sherwood III received an AB degree with Honors and Distinction from Stanford University and an MBA degree from Harvard Graduate School of Business.

Mr. Sherwood brings significant experiences and talent to the advisory board including but not limited to being the Co-Founder, Co-Chairman & Chief Executive Officer for Cinémoi NA (including CineMoiWorld). He is also the Chairman of Multivision Media International and a member of the Board of Advisors of the Stanford Disruptive Technology & Digital Cities Program.

He has served as President & CEO of Westwood One (syndication and distribution of programming to over 5,000 radio stations and 165 TV stations), whose key partners include the National Football League (NFL) and the NCAA (basketball and football). In addition, he was a member of the Board of DIRECTV Galaxy Latin America and Executive Vice President of DIRECTV International, President of Spaceway, SVP of Operations & CFO – Hughes Telecommunications and Space Company, SVP & CFO of Gateway, Inc. (Computers) and EVP & CFO and Head of Internal Operations for Loudcloud/Opsware, Inc.

RYU CEO Cesare Fazari said: “We are excited to add Rod to our accomplished and innovative advisory board. We are strategically positioning RYU as a major player within the intersection of physical retail and Web 3.0, digital media, and metaverse opportunities. Our advisory board additions add invaluable experience to the RYU leadership within this space. Their expertise aligns with RYU as a lifestyle brand that is truly driven by our core values of Respect, Integrity, Strength, and Sustainability. RYU is being positioned to challenge the likes of Lululemon, Nike and Adidas and we are setting aggressive goals for exponential growth to become a global brand in both the physical world and the metaverse.”

About RYU Apparel Inc.

RYU Apparel Inc. (TSXV: RYU, OTCQB: RYPPF), or Respect Your Universe, is an award-winning urban athletic apparel and accessories brand engineered for the fitness, performance and lifestyle of the athletic man and woman. Designed without compromise for fit, comfort, and durability, RYU exists to facilitate optimal human performance. For more information, please visit the RYU website at: http://ryu.com

Our multipurpose products are engineered for both performance and everyday wear. Made with high-quality materials and innovative techniques, we craft products for your every step, every stroke and every stride. No distractions, only progression. Our products are designed, developed and tested at our corporate headquarters in Vancouver, BC, Canada. Production takes place in factories located in North America and Asia.

Forward-Looking Statements DisclaimerNeither the TSX Venture Exchange Inc. nor its Regulation Service Provider (as that term is defined in the policies of the TSX Venture Exchange Inc.) accepts responsibility for the adequacy or accuracy of this press release.

This news release contains forward-looking information that involves various risks and uncertainties regarding future events. Such forward-looking information can include without limitation statements based on current expectations involving a number of risks and uncertainties and are not guarantees of future performance of RYU, such as statements that: RYU will sell products or receive media exposure as a result of new immersive retail systems. There are numerous risks and uncertainties that could cause actual results and RYU’s plans and objectives to differ materially from those expressed in the forward-looking information, including but not limited to: (i) adverse market conditions; (ii) the inability of RYU’s immersive plans to result in a positive contribution. Actual results and future events could differ materially from those anticipated in such information. These and all subsequent written and oral forward-looking statements are based on estimates and opinions of management on the dates they are made and are expressly qualified in their entirety by this notice. Except as required by law, RYU does not intend to update these forward-looking statements. 

RYU APPAREL INC. Cesare Fazari Chairman & Chief Executive Officer(416) 434-5750

Corporate Communications investors@ryu.com www.ryu.com

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