Groundbreaking Features Include "Freemium"
Model Where Users Win Cash Prizes Via Both Free and Real Money
Gaming
India is the
World's Second Largest Gaming Market With 450 Million Casual Mobile
Gamers in 2023
MUMBAI,
India and TORONTO,
Oct. 23,
2023 /CNW/ - QYOU Media Inc., (TSXV: QYOU)
(OTCQB: QYOUF) a company operating in India and the United
States producing and distributing content created by social
media stars and digital content creators, has announced the launch
of the latest updated version of its casual mobile gaming app,
Q GamesMela. The new release marks the launch of a
new "freemium" capability wherein game players can win cash prizes
and awards via both free and real money gaming engagements. The app
is designed to allow players with a wide range of skill levels to
select from a variety of game play methods including single player,
multi player and tournaments. In addition, cash prizes
will be awarded to winners in both the free and real money gaming
contests with the opportunity to boost winnings by combining them
across either form of gameplay. Games available include the
addictive 2 minute gameplay of LUDO along with classic skill based
games including Gin Rummy, Solitaire and Call Break.
Q GamesMela will be simultaneously launching
a more extensive marketing campaign across social media and via
influencer marketing. The company will be working with a variety of
gaming influencers to promote the new app, including via their own
owned and operated influencer marketing agency,
Chtrbox. In addition, the app will be featured
over the coming months on the various Q owned and
operated channels in India on both
broadcast and connected TV platforms.
The gaming market in India
continues to be one of the fastest growing in the world. Most
estimates predict nearly 450 million gamers across all platforms in
2023 with forecasts for the user base to reach 642 Million in 2027,
growing at a five year CAGR of 10.1%. Much of this growth is
being driven by increased smartphone penetration and
availability of lower-cost smartphones, coupled with more
affordable data plans. India's mobile gaming market is expected to
have 4.32 billion downloads in 2023 rocketing past former global
leaders including the United
States and Brazil.
Curt Marvis, CEO and Co-Founder,
QYOU Media, commented "When we made the acquisition of Maxamtech
Digital Ventures earlier this year, Xerxes
Mullan and his team were determined to get us into the
market in 2023 with a first class Q branded gaming
app that combined a unique set of features for both free and real
money gamers. We are confident the new release of Q
GamesMela marks the beginning of bringing that product to
market. We all know that the gaming market in India continues to be the most dynamic of any
country in the world and we feel we are in the right place at the
right time with this launch. Moving forward, we will continue to
add new features while leveraging our audience on Q
branded TV channels and via our growing network of influencer
marketing relationships. We are confident this business will begin
to have a material impact on our financial performance in the
quarters and years to come and could not be more thrilled with
today's launch."
About QYOU Media
One of the fastest growing creator-media companies, QYOU Media
operates in India and the United States producing, distributing and
monetizing content created by social media influencers and digital
content stars. In India, under our
flagship brand, The Q and on connected TV, via channels Q
Kahaniyan, Q GameX, Q Comedistaan & Sadhguru TV, we curate,
produce and distribute premium content across television networks,
VOD and OTT platforms, mobile phones, smart TV's and app-based
platforms. In addition, QYOU has numerous additional content
destinations, apps and gaming platforms engaging over 125 million
Indian households weekly. Our influencer marketing company,
Chtrbox, has been a pioneer in India's creator economy, leveraging data to
connect brands to the right social media influencers.
QGamesMela is a recently launched casual gaming business
leveraging access to the large audience enjoyed by Q India
products. In the United States,
we power major film studios, game publishers and brands to
create content and market via creators and influencers. Founded and
created by industry veterans from Lionsgate, MTV, Disney and Sony,
QYOU Media's millennial and Gen Z-focused content reaches more than
one billion consumers around the world every month.
Experience our work at www.qyoumedia.com
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accuracy of this release.
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SOURCE QYOU Media Inc.