PN Pni Digital Media Inc.

PNI Digital Media (TSX VENTURE:PN)(OTCBB:PNDMF), ("PNI" or the "Company"), the
leading innovator in online and in-store digital media solutions for retailers,
announced that it will participate in the M Partners Annual Technology &
Communications Investor Conference 2011 on September 20th, 2011 at the Royal
York Fairmont Hotel in Toronto, Ontario, Canada. Kyle Hall, Chief Executive
Officer of PNI Digital Media, is scheduled to present at 8:40 a.m. ET.


Financial professionals and institutional investors interested in meeting with
PNI Digital Media at the conference should contact Simon Cairns at
ir@pniemedia.com or 866.544.4881.


About PNI Digital Media- PNI Digital Media operates the PNI Digital Media
Platform, which provides transaction processing and order routing services for
major retailers. The PNI Digital Media Platform connects consumer-ordered
digital content, whether from online, in-store kiosks, desktop software or
mobile phones, with retailers that have on-demand manufacturing capabilities for
the production of personalized products such as photos, photo books, photo
calendars, business cards and stationery. PNI Digital Media successfully
generates millions of transactions each year for retailers and their thousands
of locations worldwide.


Further information on our company can be found at www.pnimedia.com.

The statements that are not historical facts contained in this release are
forward-looking statements that involve risks and uncertainties. PNI Digital
Media's actual results could differ materially from those expressed or implied
by such forward-looking statements. Factors that could cause or contribute to
such differences include, but are not limited to, changes in technology,
employee retention, inability to deliver on contracts, failure of customers to
continue marketing the online solution, competition, general economic
conditions, foreign exchange and other risks detailed in the Company's annual
report and other filings. Additional information related to the Company can be
found on SEDAR at www.sedar.com and on the SEC'S website at
www.sec.gov/edgar.shtml. The information contained herein is subject to change
without notice. PNI Digital Media shall not be liable for technical or editorial
errors or omissions contained herein.


PNI Digital Media relies upon litigation protection for "forward-looking"
statements.

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