via NEWMEDIAWIRE -- CFN Media Group (“CFN Media”), the leading
agency and financial media network dedicated to the North American
cannabis industry, announces publication of an article discussing
Naturally Splendid Enterprises Ltd. (TSX-V: NSP) (OTCQB: NSPDF)
(FRK:50N). Naturally Splendid is a
vertically-integrated hemp company that offers a growing
array of bulk, branded, and white-label hemp products. In addition
to its network of 2,000 retail distribution points in North
America, the company has been actively building an international
presence in the U.S., Europe, and Australia. Investors may want to
take a closer look at the stock given these catalysts.
The cannabis industry tends to capture a lot of headlines these
days, but investors shouldn’t ignore the hemp industry’s massive
potential. With hemp-based CBD oil growing in popularity, the
market is projected to top $10 billion over the coming years, and
there are only a handful of companies building strong brands in the
space. Investors may want to take note of these companies as
potential opportunities.
Global $10 Billion Hemp Opportunity
The global hemp industry is projected to reach $10.6 billion by
2025, according to Grand View Research, representing a 14 percent
compound annual growth rate over the forecast period. In addition
to growing populations and rising incomes, there is a growing
awareness of the dietary advantages of both hemp seed and hemp oil.
These trends are especially prevalent when it comes to hemp-based
cannabidiol, or CBD.
According to the Hemp Business Journal, hemp demand was driven
primarily by hemp-based CBD (23%) and personal care (22%)
applications— at least in the United States. The analyst expects
hemp-based CBD sales to reach $646 million by 2022, while
industrial applications are expected to see additional growth to
reach $527 million over the forecast period. These trends are
likely similar to those in Europe and other developed countries
worldwide.
Naturally Splendid’s Expansion
Naturally Splendid has already established a strong footprint in
Canada with NATERA® products appearing in major retail locations
throughout British Columbia and Alberta and is expanding
Nation-wide, having recently announced securing a national
distributor. While this domestic market is important, management is
also focused on expanding its footprint into international
markets—both in the United States and around the world—to grow its
presence beyond Canada’s borders thus creating additional brand
equity and revenue
In North America, the company has been focused on expanding its
product lines beyond the 2,000 stores that they already appear in
though their wholly owned The Bar Makers division (formerly
Prosnack) private label clientele and their housebrand Elevate Me.
The company has made several announcements recently securing
private label opportunities in the nutritional bar category and
this portion of their business continues to increase. To handle the
increased business, the company has invested in additional
manufacturing equipment and have built out a test kitchen that
clients are able to access to create custom formulated products.
When the addition of these recently announced new private label
clients are taken into account, Naturally Splendid’s retail reach
far exceeds the 2,000 retail outlets that the nutritional bars are
currently in. In many cases, Naturally Splendid will be able to
leverage these successes in the nutritional bar market to expand
distribution of their NATERA® branded hemp products.
Building a strong brand across multiple categories in North
America sets the foundation for international expansion. These
efforts have been especially pronounced in Australia, where the
company launched its NATERA® brand last year. The company recently
announced that it received a third purchase order of NATERA®
branded products valued at approximately C$100,000 from its
Australian distributor. The first shipment successfully cleared
customs and arrived at the distributor’s warehouse in late 2017.
The second order was valued at approximately C$140,000 and was sent
in a 40’ container for distribution throughout the growing
Australian market.
Management has shifted strategy to replace some of the lost
sales in South Korea stemming from that country’s oversupply of
bulk hemp seed. Although open to bulk hemp seed business, the
company is now more focused on delivering NATERA® branded or
private labelled products to this region as well as new territories
globally. By providing NATERA® or private label products, they
separate themselves from competitors who supply bulk hemp seed
only, while providing better profit margins than non-branded bulk
hemp seed. The diversification and greater profit margins could be
a win-win for investors.
In Europe the company has been actively marketing its NATERA®
product line in Germany with eyes towards expanding their
distribution network there. The addition of CBD fortified products
with a growing brand presence such as NATERA currently has the
potential to create significant new distribution opportunities
throughout Europe as much of that region undergoes changes to
cannabis and hemp regulations.
Vertically Integrated Operations
Naturally Splendid sets itself apart from many competitors with
its vertically-integrated operations. Over the past year, the
company has invested in bringing a lot of its production and
processing in-house to help improve quality control, lower
production costs, and ultimately enhance its profitability. The
company’s pending Dealer’s License in Canada could be an especially
important milestone since it would provide access to CBD oil
derived from industrial hemp. It must be noted that under Canada’s
new cannabis regulations coming into effect October 17, 2018, CBD
will be legal to extract from industrial hemp for the first time
thus opening up additional markets globally.
“Our vertical integration strategy creates a unique position for
the company when measured against most other hemp companies,” said
Naturally Splendid President Mr. Craig Goodwin. “The control over
the value chain gained through vertical integration offers even
more than just savings and increased margins. With industries like
cannabis or hemp-based foods, quality control is of critical
importance. Therefore, we have solidified our vertical integration
to include our own hemp processing, expanded our bar manufacturing
and test kitchen facility and have applied for our Dealer License
allowing for the extraction of CBD from hemp amongst many other
activities.”
By vertically-integrating its operations, the company is able to
more quickly develop and launch new consumer products, including
plant-derived, bioactive ingredients, nutrient dense foods, and
related products. The company also has a growing patent portfolio
to cover the commercial uses of industrial hemp and the broad
spectrum of applications for cannabinoid compounds, including those
derived from hemp and cannabis.
Looking Ahead
Naturally Splendid Enterprises Ltd. (TSX-V: NSP) (OTC: NSPDF)
represents a unique investment opportunity in the burgeoning hemp
industry. With its vertically-integrated operations, the company
has been able to quickly develop and launch new products across a
wide range of global markets. Investors may want to take a closer
look at the stock as it expands its presence in Australia and
beyond.
For more information, visit the company’s website at
www.naturallysplendid.com.
Please follow the link to read the full article:
http://www.cannabisfn.com/naturally-splendid-increases-vertical-integration-expands-international-footprint/
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