TORONTO, Feb. 9, 2021 /CNW/ - 48North Cannabis Corp.
("48North" or the "Company") (TSXV:NRTH) is pleased to announce the
appointment of Kirsten Gauthier as
Chief Growth Officer, effective immediately.
In addition, the Company released its updated corporate
presentation. The updated corporate presentation can be
explored here.
Since launching 48North, Kirsten has been responsible for
overseeing the Company's rapid growth. Going beyond her duties as
Chief Marketing Officer, Kirsten has also been responsible for the
Company's sales, product development and human resource
functions.
Widely recognized as a leader in the cannabis industry,
particularly with respect to brand execution, Kirsten has overseen
a number of notable accomplishments, these include:
- Launching 48North, the Company's premier craft cannabis
brand, Latitude, the company's lifestyle cannabis brand, and
Trail Mix, the company's accessibly priced natural cannabis
brand;
- Launching Canada's first
topical cannabis product, Apothecanna;
- Instrumental in the launch of 30 SKUs;
- Capturing significant market share in numerous categories,
including: dried flower, vapes, concentrates and topicals;
- Securing the hearts and minds of consumers, 48North is
currently the 7th most popular cannabis brand in
Canada, competing directly with
the largest brands in the country; 1
- Launching products with an average repurchase intent of 90 per
cent; 2
- Developing social channels with the third largest reach in the
country, eclipsing many competitors with larger market share and
marketing spend; 3 and
- Overseeing sales growth year-over-year of 1454% in Alberta and 560% in Ontario. 4
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1
Cannatrack, December 2020
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2
Cannatrack, December 2020
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3
Instagram, December 2020
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4 48North, November 2020
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"Working with 48North from its earliest days and seeing it
through to its current position of strength has been a great
privilege. I'm excited for this next phase as I take on the role of
Chief Growth Officer," said Kirsten. "Our company, like our
industry, has faced a series of ups and downs in its earliest
years, but I am excited every day by our brands, products, and most
of all our team. As we continue to roll out new products to the
Canadian market, our commitment to design, quality execution, and
social responsibility will support our success."
"Since joining 48North, I have seen firsthand the creativity,
vision and drive that Kirsten brings to our company," said
Charles Vennat, CEO of 48North.
"Since day one, she helped call out the need for strong brands and
products that reach consumers in personalized ways. As the
company's Chief Growth Officer, she will build on this work,
ensuring the company maintains contact with its founding principles
while continuing to produce and sell high-quality products."
Prior to joining 48North, Kirsten built a successful career as
an entrepreneur, marketing executive, and creative thinker with
over 20 years of award-winning experience. She has founded several
graphic communication companies, as well as Good Foot Delivery, a
social enterprise courier service offering employment opportunities
to people with disabilities. Most recently, Kirsten founded Public
Office, a female-led creative agency known for award-winning teams,
campaigns, and retail/event activations.
About 48North
48North Cannabis Corp. (TSXV: NRTH) is a vertically integrated
cannabis company focused on manufacturing high-quality products,
building progressive and thought-provoking brands, and low-cost
cultivation. 48North is developing formulations and manufacturing
capabilities for its own proprietary products, as well as
positioning itself to contract manufacture similar products for
third parties. 48North operates Good:Farm, a 100-acre organic
cannabis farm which produces organically grown cannabis, securing a
significant first-mover advantage in the production of low-cost,
next-generation, extract-based cannabis products. In addition,
48North operates two indoor-licensed cannabis production sites in
Ontario. 48North cultivates unique
genetics at its wholly owned subsidiary, DelShen Therapeutics Corp.
("DelShen") and processes cannabis and manufactures next-generation
cannabis products at Good & Green Corp. ("Good & Green"),
both Licensed Producers under the Cannabis Act.
DISCLAIMER & READER ADVISORY
Neither the TSX Venture Exchange nor its Regulation Services
Provider (as that term is defined in policies of the TSX Venture
Exchange) accepts responsibility for the adequacy or accuracy of
this release. Certain statements contained in this press release
constitute forward-looking information. These statements relate to
future events or future performance. The use of any of the words
"could," "intend," "expect," "believe," "will," "projected,"
"estimated" and similar expressions and statements relating to
matters that are not historical facts are intended to identify
forward-looking information and are based on the parties' current
beliefs or assumptions as to the outcome and timing of such future
events. Actual future results may differ materially. Please refer
to the Company's SEDAR filings for further details concerning the
risks associated with the Company's business. The forward-looking
information contained in this release is made as of the date hereof
and the parties are not obligated to update or revise any
forward-looking information, whether as a result of new
information, future events or otherwise, except as required by
applicable securities laws. Because of the risks, uncertainties and
assumptions contained herein, investors should not place undue
reliance on forward-looking information. The foregoing statements
expressly qualify any forward-looking information contained herein.
Public health crises, including the ongoing novel coronavirus
(COVID-19) pandemic, could have significant economic and
geopolitical impacts that may adversely affect the Company's
business, financial condition and/or results of operations.
SOURCE 48North Cannabis Corp.