Affiliate partnerships and proprietary data models central to
player acquisition efforts in Europe and South
America
CALGARY, AB and ISLE OF MAN,
Feb. 14, 2022 /CNW/ - Real Luck
Group Ltd. (TSXV: LUCK) (OTCQB: LUKEF) (the "Company") and its
subsidiary companies doing business as "Luckbox" (the "Group"), an
award-winning provider of licensed esports betting, sports betting
and casino games, has re-commenced its affiliate marketing activity
as the next step of its player acquisition strategy. The Company
plans to scale player marketing efforts based on data and feedback
from this initial phase.
Real Luck Group has signed agreements with several key affiliate
marketing networks to increase player traffic to Luckbox's
next-generation esports, sports and casino real-money betting
products.
Luckbox Head of Affiliates Mike Bazzi said: "Working with more
of the world's leading affiliate networks is the next phase of our
roadmap to attract quality new users to our betting platform. This
is a known, strong-value acquisition channel with which myself and
the team have experienced success in the past. Our efforts will be
focused on key markets and regions, and we will continually test,
analyze, and fine-tunein order to maximize our marketing spend
return.
"This builds upon our efforts last year to calibrate our
bespoke, next-generation wagering platform, culminating in the
addition of casino in December, within the timeframe we
outlined.
"We are now embarking on a meaningful player acquisition
marketing strategy for the first time in the Company's history.
"Our superior business intelligence infrastructure allows us,
during this initial phase, to continually monitor this proven
acquisition channel, with the aim of optimizing our ROI as we scale
to work with more affiliate sites and networks. Our goal is to
increase our player base and revenues as quickly as possible and
begin sharing KPIs with our shareholders to underline the value of
the work we have been doing."
About Luckbox
The Company is an award-winning betting company that offers
legal, real-money betting, live streams, and statistics on all
major esports and sports as well as casino games on desktop and
mobile devices. The Company has a Business-to-Consumer (B2C)
platform, and by leveraging shared technology, data, and resources,
the Company can offer an extensive range of betting options for
esports tournaments. The Company's in-house customized user
interface and user experience, built on a technology stack that
supports multiple odds and streaming sources, allows the Company to
deliver deep esports betting coverage. The Company has been built
by a team combining experience in the igaming industry and a
passion for esports to offer players a unique, broad, engaging, and
legal CS:GO betting, Dota 2 and League of Legends betting
experience. The Company serves esports fans in more than 80
territories across the globe. In November
2020, Luckbox was named Rising Star at the EGR Operator
Awards. The Company (via the Group) holds a full license under the
Online Gambling Regulation Act (OGRA), issued by the Isle of Man
Gaming Supervision Commission. As the Group is fully licensed in
the Isle of Man for B2C and B2B esports & sports betting and
casino, the Company has access to favorable payment processors.
Luckbox is committed to supporting responsible gambling.
Follow Luckbox on Twitter / Facebook / LinkedIn
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"expect", "target, "plan", "forecast", "may", "schedule" and
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Company's current views with respect to future events and
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that, while considered reasonable by the Company, are
inherently subject to significant business, economic,
competitive, political and social risks, contingencies and
uncertainties. Many factors, both known and unknown, could
cause results, performance or achievements to be materially
different from the results, performance or achievements that are
or may be expressed or implied by such forward-looking statements.
The Company does not intend, and does not assume any obligation, to
update these forward-looking statements or information to reflect
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SOURCE Real Luck Group Ltd.