NEW YORK, NY , a leading provider of web-focused Voice of Customer Analytics, today announced a successful collaboration with Nobel Web. Nobel Web produces, manages and maintains Nobelprize.org, the official website of the Nobel Foundation.

Nobelprize.org provides a wealth of background to every Nobel Prize since 1901. The site presents Nobel Lectures, Nobel Laureate biographies, interviews, photos, articles, video clips, press releases, educational games and more about the Nobel Laureates and their work.

Nobelprize.org has been using iPerceptions' webValidator Continuous Listening Solution to solicit feedback from visitors in self-initiated situations, since December 2007. The webValidator provides Nobel Web with insights into who is visiting and for what purpose as well as how well the site is meeting their needs. In-depth analyses of the iPerceptions webValidator study results were delivered in a workshop and presentation in Stockholm on April 1st, 2008.

"The collaboration with iPerceptions has allowed us, for the first time, to define our audience and better understand their many motivations for visiting the site," says Alf A. Lindberg, CEO of Nobel Web. "This knowledge, alongside our ongoing relationship with iPerceptions, will help us direct our efforts to improve on our already high satisfaction ratings."

"iPerceptions is proud to help Nobel Web gather data that will help guide its strategic development," says Duff Anderson, Vice President, Research and Development at iPerceptions. "As a company striving for research excellence, it is very rewarding to be working with a group that is dedicated to honoring men and women from all corners of the globe for outstanding achievements in physics, chemistry, medicine, literature, for work in peace, and economics," Mr. Anderson said.

About the iPSI and the webValidator Continuous Listening Solution:

The iPerceptions Satisfaction Index (iPSI) is derived from satisfaction and experience data obtained from over four million actual visitors, on over 700 projects for Fortune 2000 websites, across ten verticals and contains over 60 million data points. It is the only index of its kind and is quickly becoming the standard for measuring online customer satisfaction. The webValidator Continuous Listening solution captures the voice of actual online customers in the context of an actual website visit helping companies learn more about their customers with satisfaction metrics and voice of customer analytics that quickly turn learning into customer led decision-support. Using a perceptual framework to evaluate key elements of the visitor experience as well as predictive algorithms and modeling to identify those attributes that drive satisfaction, the resulting iPerceptions Satisfaction Index (iPSI) helps companies obtain a clear understanding of the key issues impacting satisfaction: intent, task completion and customer loyalty.

About iPerceptions:

iPerceptions is one of North America's leading web-focused Voice of Customer analytics providers. Its webValidator Continuous Listening solution and Proprietary iPerceptions Satisfaction Index (iPSI), turn thousands of data points into easy-to-understand strategic and tactical decision support for website marketers. iPerceptions' clients include such well known brands as InterContinental Hotels, General Motors, Dell Computers, Hyundai, LG Electronics, Toshiba, Choice Hotels International, BMW, Autodesk and Monster Worldwide. iPerceptions has offices in New York, Toronto, Montreal and London, UK.

About Nobel Web AB

Nobel Web AB is responsible for Nobelprize.org, the official website of the Nobel Foundation. Nobelprize.org acts as the online gateway to the Nobel Foundation's activities and hosts a unique collection of archival material on all Nobel Prizes from their inception in 1901 to the present day. Currently receiving well over 35 million visitors a year, Nobelprize.org aims to be the best source of information and educational materials related to the Nobel Prizes, and the site offers audio and video interviews, articles and interactive games alongside coverage of Nobel Prize Announcements and the Award Ceremonies. Building on this deep base of resources focused around every individual Nobel Prize, Nobelprize.org aims to offer extra levels of understanding, affording visitors a larger view of the history of science and exhibiting each Prize within its broader context.

The TSX Venture Exchange does not accept responsibility for the adequacy or accuracy of this press release.

Media information: Jonathan Levitt Vice President Marketing iPerceptions Inc. Tel: 514-488-3600 Fax: 514-484-2600 Investor information: Jerry Tarasofsky Chief Executive Officer iPerceptions Inc. Tel: 514-488-3600 Fax: 514-484-2600 Martin Faucher Chief Financial Officer iPerceptions Inc. Tel : 514-488-3600 Fax: 514-484-2600

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