TORONTO, July 22, 2021 /CNW/ -- Engine Media
Holdings, Inc. ("Engine" or the
"Company"; NASDAQ: GAME; TSX-V: GAME), a company providing sports and esports
gaming experiences, along with media solutions focused on
influencer marketing, gaming data and analytics, and programmatic
advertising, today announced that The Coalition has renewed its
agreement with UMG Gaming ("UMG"), a wholly owned subsidiary of
Engine, to be the principal Esports partner for Gears Esports for
another season.
Based on the success of Season 2, the partnership will continue
with UMG managing the entire Gears Esports program including
tournament operations, league operations, events, and broadcast
operations. A number of major changes managed by UMG this past
season, including the switch from 5v5 to 4v4, and introducing new
game modes into competitive play, created a season success story.
The Gears Spring Major, hosted May 14 -
16, generated 1.1M+ live views and 350K+ hours
watched across all channels, making it the most highly viewed Gears
Major since the game's launch as reported by Stream Hatchet. In
addition, time watched across all Gears content has continued to
grow, with average minutes watched per unique viewer increasing to
75+ minutes.
Roddy Adams, Director of Business Development at The Coalition
said, "Since bringing the UMG team onboard as our
principal tournament operator for Gears Esports they have proved
their expertise time and time again, and are trusted by our players
and fans."
"We are thrilled to continue our partnership with The Coalition
as the principal esports partner for the Gears Esports program,"
said Eric Vaughn, Head of UMG
Gaming. "The Gears community is one that is very close to home for
us here at UMG, so it is an honor to have the opportunity to once
again engage with such a passionate fanbase for another season of
Gears Esports action."
"Lasting esports partnerships remains critically important to
Engine Media's long-term plans," added Engine Media's Chief
Executive Officer Lou Schwartz. "Our
renewed partnership continues to put us in a prime position to work
with The Coalition on future esports and gaming projects."
About Gears Esports
Gears Esports is a showcase of the raw, visceral intensity
epitomized by the Gears of War franchise, and a celebration of the
uncompromising legion of fans that make up its unparalleled
community. Since moving to The Coalition in 2016, competitive Gears
of War has ascended from modest ballroom affairs to major
international events around the world.
The Gears Esports program will provide more opportunities for
players of all skill levels from around the world to compete for
fun and fortune in a season boasting more than $600K worth of prizing.
For more information about Gears Esports, please visit
https://www.gears.gg/en-ca/.
About UMG Gaming
UMG Gaming, a wholly owned subsidiary of Engine Media Holdings,
Inc. ("Engine" or the "Company"; NASDAQ: GAME; TSX-V: GAME), is a
market pioneer in both online grassroots community competition and
professional league esports. UMG Gaming's end-to-end platform not
only enables community and professional players to compete in
everyday ladders, tournaments and matches, but also produces
premium, award-nominated content. UMG Gaming's tournament
operations offerings have led to millions of registered gamers and
numerous partnerships with major game publishers, brands, esports
teams and organizations.
About Engine Media Holdings, Inc.
Engine Media Holdings Inc. is traded publicly under the ticker
symbol (NASDAQ: GAME; TSX-V: GAME). The organization is focused on
developing premium consumer experiences and unparalleled technology
and content solutions for partners in the esports, news and gaming
industry. The company's subsidiaries include Stream Hatchet; the
global leader in gaming video distribution analytics; Eden Games, a premium video game developer and
publisher with numerous console and mobile gaming franchises;
WinView Games, an industry innovator in audience second screen
play-along gaming during live events; UMG, an end-to-end
competitive esports platform enabling the professional and amateur
esport community with tournaments, matches and award nominating
content; and Frankly Media, a digital publishing platform
empowering broadcasters to create, distribute and monetize content
across all channels. Engine Media generates revenue through a
combination of direct-to-consumer and subscription fees; streaming
technology and data SaaS-based offerings; programmatic advertising
and sponsorships. To date, the combined companies' clients have
included more than 1,200 television, print and radio brands, dozens
of gaming and technology companies, and have connectivity into
hundreds of millions of homes around the world through their
content, distribution and technology services.
Cautionary Statement on Forward-Looking Information
This news release contains forward-looking statements.
Forward-looking statements involve known and unknown risks,
uncertainties and other factors which may cause the actual results,
performance or achievements of Engine to be materially different
from any future results, performance or achievements expressed or
implied by the forward-looking statements. Often, but not always,
forward-looking statements can be identified by the use of words
such as "plans", "expects" or "does not expect", "is expected",
"estimates", "intends", "anticipates" or "does not anticipate", or
"believes", or variations of such words and phrases or state that
certain actions, events or results "may", "could", "would", "might"
or "will" be taken, occur or be achieved. In respect of the
forward-looking information contained herein, including the success
and/or acquisition of future business opportunities, Engine has
provided such statements and information in reliance on certain
assumptions that management believed to be reasonable at the time.
Forward-looking information involves known and unknown risks,
uncertainties and other factors which may cause the actual results,
performance or achievements stated herein to be materially
different from any future results, performance or achievements
expressed or implied by the forward-looking information. Actual
results could differ materially from those currently anticipated
due to a number of factors and risks. Accordingly, readers should
not place undue reliance on forward-looking information contained
in this news release.
The forward-looking statements contained in this news release
are made as of the date of this release and, accordingly, are
subject to change after such date. Engine does not assume any
obligation to update or revise any forward-looking statements,
whether written or oral, that may be made from time to time by us
or on our behalf, except as required by applicable law.
Neither the TSX Venture Exchange nor its Regulation Services
Provider (as that term is defined in policies of the TSX Venture
Exchange) accepts responsibility for the adequacy or accuracy of
this release.
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SOURCE Engine Media Holdings, Inc.