OAKVILLE, ON, Sept. 12, 2018 /CNW/ - Diamond Estates Wine and
Spirits Inc. ("Diamond Estates" or "the Company") (DWS-TSX Venture)
today announced a new approach to sales and marketing in its agency
business. As part of the Company's plan to strengthen its market
position in an ever-evolving business landscape, the agency
divison, previously named Kirkwood Diamond
Canada, has been rebranded as Trajectory Beverage Partners,
reflective of the company's projected growth and new sales and
marketing strategy.
"This is a natural part of the evolution of a new company with
new leadership," said Christopher
Terrio, President of Trajectory Beverage Partners.
"Trajectory will be focused on being something really special for a
select number of companies. We are committed to being more
strategic and dedicated to developing partnerships, with a more
balanced portfolio that will minimize conflicts within our own
house."
The Company will dedicate more time, energy and resources to
brand building and providing meaningful insights and analytics to a
select group of beverage alcohol partners that own international
and national brands that are strong, but growing.
Trajectory will focus on a core portfolio of beverage
alcohol partners with a disciplined approach to ensure it minimizes
duplication within sectors and internal competition.
"Our new name and identity represents the next leg in our
evolution, a visual signal reflecting our transformation, which
includes new leadership, a new vision, new mission and a different
way of doing business," added Terrio. "We have consolidated our
operations, continue to add good people across the country and are
committed to a strategic approach to brand building. Our name
conveys the idea that this is about the path we are on. It's a
growth path. We are in this as partners, not just agents."
Trajectory Beverage Partners is a national sales and marketing
agency for more than 100 Canadian and International beverage
alcohol brands. It is a wholly owned division of Diamond Estates
Wine & Spirits Inc. and one of only a small number of 100%
Canadian owned and operated companies of its kind in Canada.
Some of the brands in the portfolio include Josh Cellar Wines from California, Fat Bastard wines from
France, Kaiken wines from
Argentina, Deep Eddy Vodka from
the United States, Malfy Gin from
Italy, Marston's beers from England, Hypnotiq Liqueur from France, Anciano wines from Spain, Francois
Lurton wines from France
and Argentina, Tequila Rose from the
United States, Rossi D'Assiago Limoncello from Italy, Glengoyne whiskies from Scotland, Blue Nun wines from Germany, Edinburgh Gin from Scotland, Brick Brewing from Canada (Waterloo
and Landshark), Evan Williams
Bourbon from the United
States, SoCIAL LITE coolers from Canada, 20 Bees, FRESH,
EastDell and Lakeview Cellars wines from Ontario, Backyard Vineyards from British Columbia and numerous others.
About Diamond Estates Wines and Spirits Inc.
In addition to owning Trajectory Beverage Partners, Diamond
Estates Wines and Spirits Inc. is a producer of high quality wines,
operating wineries in the Niagara region of Ontario and in British Columbia producing a variety of
well-known and award-winning VQA wines including 20 Bees, EastDell,
Lakeview Cellars, FRESH, Dan
Aykroyd, Backyard Vineyards, the McMichael Collection and
Seasons. Diamond Estates Wine and Spirits is publicly traded
on the TSVX under the stock symbol DWS. For further information on
the company, please visit the company's SEDAR profile at
www.sedar.com.
About Trajectory Beverage Partners
Trajectory Beverage Partners (www.trajectorybeverages.com) is
the sales and marketing agent for top selling international brands
in all regions of the country as well as being a distributor in the
western provinces. These recognizable brands include Josh Cellar Wines from California, Fat Bastard wines from
France, Kaiken wines from
Argentina, Deep Eddy Vodka from
the United States, Malfy Gin from
Italy, Martosn's beers from
England, Hypnotiq Liqueur from
France, Anciano wines from
Spain, Francois Lurton wines from France and Argentina, Tequila
Rose from the United
States, Rossi D'Assiago Limoncello from Italy, Glengoyne whiskies from Scotland, Blue Nun wines from Germany, Edinburgh Gin from Scotland, Brick Brewing from Canada (Waterloo
and Landshark), Evan Williams
Bourbon from United States,
SoCIAL LITE coolers from Canada, 20 Bees, FRESH, EastDell and
Lakeview Cellars wines rom Ontario, Backyard Vineyards from British
Columbia and numerous others.
Forward Looking Statement
This press release contains forward-looking statements. Often,
but not always, forward-looking statements can be identified by the
use of words such as "plans", "expects" or "does not expect", "is
expected", "estimates", "intends", "anticipates" or "does not
anticipate", or "believes", or variations of such words and phrases
or state that certain actions, events or results "may", "could",
"would", "might" or "will" be taken, occur or be achieved.
Forward-looking statements involve known and unknown risks,
uncertainties and other factors which may cause the actual results,
performance or achievements of Diamond Estates Wines and Spirits
Inc. to be materially different from any future results,
performance or achievements expressed or implied by the
forward-looking statements. Actual results and developments are
likely to differ, and may differ materially, from those expressed
or implied by the forward-looking statements contained in this
press release. Such forward-looking statements are based on a
number of assumptions which may prove to be incorrect, including,
but not limited to: the economy generally; consumer interest in the
services and products of the Company; financing; competition; and
anticipated and unanticipated costs. While the Company acknowledges
that subsequent events and developments may cause its views to
change, the Company specifically disclaims any obligation to update
these forward-looking statements. These forward-looking statements
should not be relied upon as representing the views of the Company
as of any date subsequent to the date of this press release.
Although the Company has attempted to identify important factors
that could cause actual actions, events or results to differ
materially from those described in forward-looking statements,
there may be other factors that cause actions, events or results
not to be as anticipated, estimated or intended. There can be no
assurance that forward-looking statements will prove to be
accurate, as actual results and future events could differ
materially from those anticipated in such statements. Accordingly,
readers should not place undue reliance on forward-looking
statements.
SOURCE Diamond Estates Wines & Spirits Inc.